Songtradr Acquires Global Creative Music Agency MassiveMusic
PR89787
LOS ANGELES, June 2, 2021 /PRNewswire=KYODO JBN/-
- The deal brings together state-of-the-art music licensing technologies
with best-in-class creation of bespoke music and strategy for brands and
agencies
Songtradr, the world's largest B2B music licensing marketplace, announced
today that it has acquired MassiveMusic, the leading global creative music
agency that helps the world's most renowned brands become more strategic and
effective with the emotional power of music and sound.
The acquisition of MassiveMusic comes at a pivotal time in the industry
where a rise in technologies and channels of content means the number of places
where a brand's sound is experienced is dramatically increasing. With the
explosion of content creation across multiple media formats, the size of the
music industry is expected to reach $131bn
[https://journalofmusic.com/focus/2021-music-boom-coming]by 2030. Marketers
more than ever have to cut through and create maximum impact, driving an
urgency to optimize the power of music. Combining MassiveMusic's unrivalled
music for brands footprint with Songtradr's technologies and data-informed B2B
music products creates the only complete tech enabled music solution for brands
in the digital age.
"MassiveMusic has built a standout reputation for bold, brilliant, creative
music solutions for brands over the last 20+ years," said Paul Wiltshire, CEO
of Songtradr. "The complexities of the B2B music industry have made it
challenging to fully adopt and leverage technology, limiting it from
experiencing the same growth as the consumer music industry. Bringing our
companies and competencies together creates the scale and trust to enable a
true transformation of the B2B music industry and unlock significant growth
potential."
The leading creative music agency in the world, MassiveMusic has
approximately 85 employees with offices in Amsterdam, Berlin, London, New York,
Los Angeles and Tokyo. The company creates and curates world class music,
strategic sonic branding solutions and music management for global brands such
as Nike, Heineken, Apple and UEFA. This year, MassiveMusic launched the world's
first data-driven sonic branding tool: MassiveBASS
[https://www.massivemusic.com/massivebass/index.html], a revolutionary platform
that combines art and science and predicts success in recall, distinctiveness
and connection to brand personality. MassiveMusic has also won every possible
industry award, such as Cannes Gold Lion, D&AD, CLIO, Transform and more.
MassiveMusic has seen impressive growth over the past year, despite the
backdrop of COVID-19, delivering double digit revenue growth in 2020 in
comparison to 2019.
"At MassiveMusic we are very excited to be joining forces with Songtradr.
Our services are fully complementary to each other, allowing us to further
enrich the services that we provide to our clients. The global brands and
talented creative agencies we work with can all profit from the unique
proposition that is created by combining the world's biggest B2B music
licensing technology company with the leading global creative music agency,"
said Hans Brouwer, Founder and CEO of MassiveMusic. "The thing that excites me
the most is how our visions, ambitions and cultures are aligned. From the first
meeting onwards our partnership felt like we'd been in a band for a long time
already. We are looking forward to helping our global clients grow: Harder,
Better, Faster, Stronger; if you allow me to quote the revolutionary Daft Punk."
With over 300,000 tracks licensed through their ecosystem and more than 1.5
millions tracks on their platform, Songtradr has become the largest music
licensing platform in less than five years. In 2019 it acquired Big Sync Music,
and since gone on to acquire Cuesongs, Song Zu, Pretzel, Tunefind and made an
investment into ASX listed music data company Jaxsta.
MassiveMusic will lead the B2B Music Services Division of Songtradr Group
enabling brands and agencies to dramatically increase their marketing impact
and solve all their music needs in one place. From artists, music licensing,
bespoke music composition and sonic branding to tech, data and real-time
insights, marketers can be more efficient and impactful.
ABOUT SONGTRADR:
Songtradr is the largest B2B music licensing marketplace in the world,
providing music creators and rights owners with a complete tech-enabled
solution for rights management and monetization while providing B2B music users
such as brands, advertisers, filmmakers, SVOD and broadcast networks, gaming,
streaming and social media platforms with highly-efficient, AI guided access to
music.
ABOUT MASSIVEMUSIC:
MassiveMusic is the agency of record for some of the most famous brands in
the world. As a trusted partner, MassiveMusic delivers everything a brand needs
in the field of music, voice and sound. Impactful strategies, sonic brand
identities and best-in-class compositions – the agency creates this and much
more thanks to its fervent passion for music combined with craftsmanship and
scientific research. The ultimate goal? To make the world sound better, while
helping brands and agencies be more effective through the emotional power of
sound. The nifty creators and strategic thinkers behind MassiveMusic can be
found in offices and studios around the world. Rumour has it they also throw a
massive party every once in a while.
Logo - https://mma.prnewswire.com/media/1085219/Songtradr_Logo.jpg
Source: Songtradr
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