The First Public Nike Grind Court in Hong Kong Made From 20,000 Pairs of Used Sneakers
PR90031
HONG KONG, June 10, 2021 /PRNewswire=KYODO JBN/ --
This June, Nike is extending its global vision for a zero-waste future and
expressing it locally, making a difference for climate change and serving the
community Shek Lei Grind Court is a sustainable artistic transformation of an
estate community basketball court. Located in Kwai Chung residential
neighborhood, its court surface is covered in Nike Grind, made from 20,000
pairs of used sneakers. Nike Grind materials are palettes of recycled and
regenerated materials composed of plastic, rubber, foam, fiber, leather,
textile and much more.
Nike Grind came to life in 1992 during a grassroots initiative to repurpose old
shoes. Over the decades, it has developed into a global sustainability program
that has and will continue to positively change the landfill landscapes forever.
Nike's purpose is to redefine human potential, and that's what drives us to
partner with those who have the same goal to make the world a better place.
With a shared sustainable vision, renowned illustrator and toy designer James
Jarvis has been invited to create colorful visuals on the courts' Nike Grind
surface. James Jarvis will be illustrating his signature sphere characters
playing basketball on the courts, expanding his artistic expression to a new
dimension.
People's Place, a local establishment managed by GAW Capital, is best known for
its revitalization works that injects vibrancy and energy into local
communities. Many of its projects focus on the revitalization of local malls
and sports grounds with creative refurbishments that both embrace the local
vibe as well as foster sense of belonging within the neighborhood. Previous
revitalized projects have developed into new hubs for the community and the
wider public alike.
This local sustainable art project not only marks a new exploration for Nike
Grind but also embraces all of Nike's core values. By transforming and giving
second life to this parent-child court, Nike will engage and link the community
through sport activities and inspire people to unleash their fullest potential
through sport. Shek Lei Grind Court provides the platform to Make Sport a Daily
Habit while soaking up the storytelling creative vibe, making it an energetic
emotional experience that will stretch beyond limits.
This project also puts Nike's Made To Play campaign into potent action. Shek
Lei Estate has been strategically chosen because of its humble neighborhood
surrounded by more than 10 primary and secondary schools. Within the grassroots
community, children may have limited access to healthy sporty lifestyle as
there is little leisure area and living space is extremely packed. The newly
designed side-by-side kids and standard basketball court will serve and provide
as an accessible sports community hub for the less privileged kids and families.
SOURCE: Nike Hong Kong
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