Swiss Watch Brand Armin Strom Introduces The "Tribute 1": A Modern Reinterpretation of the Haute Horology Dress Watch
PR90071
BIEL/BIENNE, Switzerland, June 15, 2021 /PRNewswire=KYODO JBN/ --
Armin Strom [ http://www.arminstrom.com/ ]today announced the introduction of a
new timepiece that reinterprets the classic dress watch. "We believe that
exceptional hand-finishing, presented in the context of a modern aesthetic
sensibility, is the key to a modern dress watch revival" said Claude Greisler,
Master Watchmaker and co-founder of the revitalized Armin Strom about the new
'Tribute 1' [ http://bit.ly/Press_Tribute1 ].
Photo - https://mma.prnewswire.com/media/1531790/Armin_Strom.jpg
Logo - https://mma.prnewswire.com/media/1532299/Armin_Strom_Logo.jpg
A Contrarian Bet On A Modern Dress Watch Revival:
"At a time when so many of us have spent so long without formal social
interaction, the end of the pandemic represents a return to normal life and the
luxury of social gatherings. Our introduction of a dress watch is an expression
of that hope for the future" said Serge Michel, co-founder. "A dress watch may
seem contrarian right now, but we've learned to trust our instincts. Years ago,
we were told that there was no economic model to justify a low-volume
independent watchmaker bringing all of its fabrication in-house; because the
equipment is expensive and requires a lot of space. We did it anyway - and that
decision paid off. Today we have the luxury of continuing to follow our
passion. The 'Tribute 1' [ http://bit.ly/Press_Tribute1 ]isn't just a
manifestation of that passion, it's a 'tribute' to it. It's also our tribute to
the classic haute horology dress watch, updated from a modern perspective."
Exceptional Haute Horology Finishing:
"I've been obsessed with this timepiece, particularly its finishing" said
Greisler. "Just hand-polishing the white gold barrel bridge takes us over 12
hours to complete. The polishing of the hands is similarly time-consuming. The
gear chain bridge is beveled and polished in 60° - a complex process demands
twice the effort. The barrel is also hand-polished. The movement is adorned
with Côtes de Geneve; with a circular-grained mainplate and jewel sinks that
are polished to gleaming perfection. It's also more classic than my recent
designs," said Greisler, "with a diameter of 38mm and a height of just 9mm. The
crown is located at 2 o'clock; a nod to modern design that enhances wearer
comfort."
Technical Distinction:
The motor barrel is unusual as its arbor turns around the mainspring within the
barrel itself; making it more efficient while conserving space. It provides 100
hours of operation.
Pricing And Availability:
Priced at an intentionally-accessible price of CHF 13,900, this inaugural
limited-edition of 25 watches is distinguished by its white gold barrel bridge
and 10-year warranty.
System 78 Collection:
The 'Tribute 1' is the latest offering in the 'System 78' collection, the entry
point to the Armin Strom brand. It embodies the sensibilities of the
co-founders of the revitalized Armin Strom, who were both born in 1978.
About Armin Strom AG
Armin Strom AG [ http://www.arminstrom.com/ ] is an independent watch brand
based in Biel/Bienne, Switzerland. Its timepieces represent a unique fusion of
the Swiss-German horological tradition, avant-garde 'transparent mechanics' and
an unwavering commitment to horological innovation. The hallmark of Armin
Strom's low-volume, artisanal approach to watchmaking is a commitment to
exposed dial-side movement mechanics, with every part hand-finished to the
highest haute-horology standards.
Established in 1967 by Mr. Armin Strom, stewardship of the brand was
transferred to Master-Watchmaker Claude Greisler and Businessman Serge Michel
in 2006. They established Armin Strom AG's first fully-integrated Manufacture
in 2009; enabling the brand to bring even its most complicated ideas to life
without any of the compromises that typically stem from reliance on a supply
chain.
For more information visit http://bit.ly/Press_Tribute1
Contact:
Sonja Voutat-Hagmann
s.voutat-hagmann@arminstrom.com
+41 32 343 33 41
Source: Armin Strom
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