TripleLift Reaches New Milestone: $1 Billion in Publisher Payouts
PR90115
NEW YORK, June 15, 2021 /PRNewswire=KYODO JBN/ --
- Company represents 31,000 unique website properties
Today, TripleLift, one of the fastest-growing ad tech companies in the world,
announced it has surpassed $1 billion in publisher payouts, marking a new
milestone for the company and its publisher partners. In the last month alone,
TripleLift publishers earned over $50 million in revenue on the platform,
another record for the company.
Logo - https://mma.prnewswire.com/media/1476042/TripleLift_Logo.jpg
"We take pride in the growth our publishers have had with TripleLift. That's $1
billion towards quality content and journalism that globally supports the free
distribution of content, information, and news," said Michael Lehman, SVP
Global Supply at TripleLift. "Hitting the $1 billion revenue share mark feels
great, but what feels even better is knowing we achieved it in partnership with
organizations that we appreciate, admire, and all of whom have actively helped
us design our product roadmap."
TripleLift first launched its native programmatic product in 2014 to help
publishers compete with large media platforms who were grabbing an increasingly
disproportionate slice of ad budgets and squeezing publishers across the open
web in the process. Since then, the company has expanded its product portfolio
to support every major programmatically transactable ad format from display to
Connected TV. Today, 75% of TripleLift publishers transact on multiple ad
formats, and 73% of TripleLift's publishers offer video inventory on the
platform.
TripleLift boasts direct relationships with over 900 publishers, who represent
over 31,000 websites; 20% of those publishers are owned by historically
underrepresented voices in media, including Black, Latinx, AAPI, LGBTQ+ and
women.
About TripleLift
TripleLift, one of the fastest-growing ad tech companies in the world, is a
technology company with products at the intersection of creative and media. Its
mission is to make advertising better for everyone — publishers, advertisers
and consumers — by reinventing ad placement one medium at a time. With direct
inventory sources, diverse product lines, and creative designed for scale,
TripleLift is leading the next generation of programmatic advertising from
desktop to television. Working with 90% of the publishers on the comScore 200,
100% of the brands on the AdAge 100, and 100% of the top 20 global DSPs,
TripleLift has grown its revenue by high double digits since inception and has
now recorded five years of accelerating profitability. TripleLift has appeared
on the Inc. 5000, Deloitte Technology Fast 500 and Crain's New York Fast 50 for
four consecutive years, and has been on Business Insider's list of Hottest Ad
Tech Companies for the last two years. Find out more information about how
TripleLift is shaping the future of advertising at triplelift.com (
).
SOURCE TripleLift
CONTACT: Wendi Smith, wendi.smith@theblazestrategy.com
本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。
このプレスリリースには、報道機関向けの情報があります。
プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。