AsiaNet 90284

BRISBANE, Australia, June 24, 2021 /PRNewswire=KYODO JBN/ --

The 2021 Brisbane Truck Show was held as scheduled in Australia in mid-May. The

four-day event featured almost 35,000 attendees, among which 65% were local

professional buyers. Techking Australia attended the Show with its

game-changing OTR and TBR tires, marking the debut of this two-year-old

subsidiary in the world's leading industry exhibitions.

During the event, Techking showcased outstanding tire application cases and

brought many of the exhibitors and visitors. An innovative pitching session was

also organized to expound the Company's service capabilities, competitive

advantages, and sales support policy designed for the local Australian market,

and to further explore clients' tire needs.

Established in 2019, Techking Australia represents the first localization pilot

program of the Company in global expansion. It is also the most important

milestone in channel localization under the Company's three-lever development

model.

With the support of the Australian subsidiary, Techking has well implemented

its three-lever development model in the local market, including integrated

product R&D, localized marketing channel, and onsite technical support. So far,

Techking has developed many custom-made tires based on the Australian

subsidiary's insights of local client needs, built up 3 local warehouses for

better local deliverability.

"Taking our Australian client M who has partnered with us for five years for

example, since we opened the Australian subsidiary, we keep regular visits to

their mines to collect feedback. At the same time, we ensure timely delivery

with the support of local warehouse logistics." said Techking Australia sales

manager Frank Sun, "Over the past two years, Client M has great recognition of

Techking."

Techking vice president Star Song said: "As the first localization pilot

program, our Australia subsidiary will play more roles in enhancing

localization and local operations." Looking ahead, Techking plans to copy or

migrate the localization model to more countries and regions, so users in these

countries and regions could be benefited from Techking products and services of

higher value.

Since its establishment in 2005, Techking has worked with mining and

construction companies in more than 160 countries, provided customized services

to almost 40 renowned manufacturers such as LIEBHERR, DOOSAN, TADANO, JCB,

EPIROC, SANY and XCMG, and proudly served global mining and construction

giants, including Rio Tinto, Glencore, BHP and Zijin Mining. For more details,

please visit Techking official website https://www.techking.com/.

SOURCE: Techking Tires Limited