S.Pellegrino and Food For Soul: Together For A More Sustainable Future
PR90270
MILAN, June 24, 2021 /PRNewswire=KYODO JBN/ --
A new global partnership has been announced between the leading sparkling
mineral water brand S.Pellegrino and the non-profit organisation, Food for
Soul, founded by Chef Massimo Bottura and Lara Gilmore. The collaboration aims
to drive positive social and environmental change and empower a sustainable
food culture.
To nourish the future by acting responsibly, S.Pellegrino focuses its efforts
and resources on educational activities promoting a responsible food culture
that pays attention to food waste. In line with this, S.Pellegrino announces
their collaboration with Food for Soul to support their mission and Refettorio
projects around the world, empowering socially responsible actions that improve
the health of our food system and reduce food loss and waste while enabling
inclusion and resilience. At the heart of the new partnership is the common
belief in the value of hospitality and in the potential of food to transform
people's lives for the better, creating shared value equity and cultural change.
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Cooperation, creativity, innovation, power of beauty and talent nurturing.
These are the values that will lead S.Pellegrino and Food for Soul as they work
together globally. Each one contributing with their own skills and expertise to
the collaboration in order to educate and encourage communities to reduce food
waste, adopt healthy consumption behaviours that also foster social inclusion
and individual wellbeing, showing how everyone can play a role in creating a
more sustainable future together.
Stefano Marini, Sanpellegrino Group CEO, says: "Joining Food for Soul's diverse
network of partners is an exciting opportunity for us to reinforce our
commitment to enabling social change and shaping lives for the better. We feel
as much responsibility for the broader society we exist within, as we do for
the environment: our joint efforts are aimed at building a more sustainable
future for people and the planet, responding to some of the most pressing
global challenges of our time by improving food systems, fostering human
connections, and sharing knowledge".
Today's announcement represents the kick-off of an international project that
S.Pellegrino is committed to developing, standing side by side with Food for
Soul, and which will involve different areas according to initiatives that will
enrich the lives of the communities the brand works with. The S.Pellegrino
digital ecosystem, including the e-magazine Fine Dining Lovers[
https://www.finedininglovers.com/ ] and the S.Pellegrino Young Chef Academy,[
https://www.sanpellegrinoyoungchef.com/en ] will involve Chef Massimo Bottura
in the production and amplification of contents aimed at inspiring home cooks,
foodies and young chefs with ideas, discussions and techniques that will
encourage the global gastronomy community to reduce their waste. Massimo
Bottura will also open the Sustainability educational area of the S.Pellegrino
Young Chef Academy with a live speech on his no-waste project, a webinar open
to Academy young chef members. A further appointment will again see Bottura and
his team giving precious operative indications to the young professionals in
order to contribute to reducing waste in their own restaurants and hospitality
endeavours.
The Academy's young talents will become part of Food for Soul's Chef network,
learning about food security and sustainable foodservice in the social sector
through education programmes, internships and volunteer opportunities within
Refettorio projects and chances to mentor new ambassadors.
"We embrace opportunities that bring people together to share and learn",
expressed Food for Soul, "and push to amplify those that have an immediate
positive impact on planetary and human health while laying the foundation for
future generations to live well. This exciting development with S.Pellegrino
will help scale Food for Soul's social and environmental impact, educating
young culinary professionals on sustainable cooking through culture and
community."
"A more sustainable future is not built by one but through the collective
action of many", said founder Massimo Bottura. "With S.Pellegrino and Chefs
around the world, we can inspire the Academy of young chefs to take action and
lead us into a better future of zero waste."
Further details about the partnership will be available over the coming weeks
on S.Pellegrino's[ https://www.sanpellegrino.com/intl/en ] digital and social
channels, as well as on Fine Dining Lovers[ https://www.finedininglovers.com/ ]
and S.Pellegrino Young Chef Academy.
About S.Pellegrino and Acqua Panna
S.Pellegrino, Acqua Panna and Sanpellegrino Italian Sparkling Drinks are
international trademarks of Sanpellegrino S.p.A., which is based in Milan,
Italy. Distributed in over 150 countries through branches and distributors on
all five continents, these products represent quality excellence by virtue of
their origins and perfectly interpret Italian style worldwide as a synthesis of
pleasure, health and well-being. Founded in 1899, Sanpellegrino S.p.A. is the
leading company in the beverage sector in Italy with its range of mineral
waters, non-alcoholic aperitifs, drinks and iced teas. As a major Italian
producer of mineral water, it has always been committed to enhancing this
primary good for the planet and works responsibly and passionately to ensure
that this resource has a secure future.
Food for Soul
Food for Soul is a cultural non-profit organization advocating for socially
responsible actions that improve the health of our planet and well-being of
people. Since the opening of Refettorio Ambrosiano, Milan in 2015, founders
Chef Massimo Bottura and Lara Gilmore have been empowering and mobilizing local
communities to reduce food loss and waste and support social inclusion.
Launched in 2016, the mission of Food for Soul aims to change our behaviour in
how we value, respect and nurture our food system, fostering health,
sustainability and equity outcomes through the sharing of knowledge and
development of Refettorio projects around the world. Food for Soul is based in
Modena, Italy with an affiliate in New York, USA. Through non-profit
collaborations, the organization has opened ten Refettorio projects worldwide
in Milan, Modena, Naples, Bologna, London, Paris, Rio de Janeiro, Merida and
San Francisco; 2021 will see projects in Harlem, Geneva, Sydney; and further
development across North and South America, Canada and Asia.
To learn more visit www.foodforsoul.it
Instagram: @foodforsoul_it
Facebook: https://www.facebook.com/foodforsoul.it/
Photo - https://mma.prnewswire.com/media/1537875/Sanpellegrino_Food_for_Soul.jpg
Source: Sanpellegrino Group
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