Access Advance Launches VVC/H.266 Video Patent Pool
PR90403
BOSTON, July 1, 2021 /PRNewswire=KYODO JBN/ --
-- Includes innovative Multi-Codec Bridging Agreement that Provides
Substantial Royalty Savings to Licensees in both the VVC and HEVC Advance Pools
Building on the success of its HEVC Advance Patent Pool, Access Advance today
announced the launch of the VVC Advance Patent Pool and the Multi-Codec
Bridging Agreement ("MCBA"). VVC is the next generation video codec standard
finalized less than one year ago, which provides significant improvements in
video compression of up to 50% over HEVC, enabling a new generation of
products, ever more beautiful video, faster downloads, and improved savings on
storage.
The license structure of the new VVC Advance Pool mirrors that of the HEVC
Advance Platform Pool License recently announced, with royalty rates and caps
set at a modest 25% increase over the equivalent HEVC Advance License
structure. Please see
https://www.accessadvance.com/vvc-advance-patent-pool-royalty-rates-summary
Importantly, as requested by the marketplace, Licensees that have executed both
the HEVC Advance and VVC Advance Platform Licenses will have the option to
enjoy the benefits of the MCBA. The MCBA is not a third license; it is an
agreement that bridges the HEVC Advance and VVC Advance Platform Licenses.
Those Licensees who have executed all three agreements will enjoy a discounted
royalty rate for their products that include both VVC and HEVC, paying the same
royalty rate as they would pay for a product that includes only VVC, providing
an effective 45% discount.
According to Pete Moller, CEO of Access Advance, "The launch of the VVC Advance
Patent Pool and the MCBA, following our recent announcement of the HEVC Advance
Platform License, brings to fruition our Video Codec Platform Initiative that
can seamlessly incorporate multiple video codecs into a single consolidated
royalty rate structure with simplified reporting and payment obligations for
Licensees. This innovation responds to the market's desire for an even more
efficient next-generation pool licensing structure that addresses the need to
minimize the impact of implementing next generation video codecs alongside
current and prior generation technologies. We hope and expect that the launch
of the VVC Advance Patent Pool and the MCBA will allow us to quickly
consolidate a critical mass of the VVC patent landscape. Such consolidation
will provide greater licensing certainty to the entire marketplace, while
accelerating both VVC and HEVC adoption and providing users with a seamless and
enhanced video experience."
Royalty payments under the VVC Advance License and the MCBA will be required
for sales of VVC products starting January 1, 2022. Access Advance encourages
interested parties to act quickly as there are significant incentives for
becoming a Licensor and/or Licensee on or before both January 1, 2022, and July
1, 2022, as well as significant incentives for those Licensors who are
committed to supporting our goal of having a single pool for VVC.
About Access Advance:
Access Advance LLC (formerly HEVC Advance LLC) is an independent licensing
administrator company formed to lead the development, administration, and
management of patent pools for licensing essential patents of the most
important standards-based video codec technologies. Access Advance provides a
transparent, balanced, and efficient licensing mechanism for both patent owners
and patent implementers. Access Advance currently manages and administers the
HEVC Advance Patent Pool for licensing patents essential to HEVC/H.265
technology, and the separate and independent VVC Advance Patent Pool for
licensing patents essential to VVC/H.266 technology.
For more information about Access Advance, the HEVC or the VVC Advance Patent
Pools or the MCBA, please visit www.accessadvance.com and/or contact Paul
Bawel, SVP, Business Development, at Paul.Bawel@accessadvance.com.
Contact: press@accessadvance.com
SOURCE HEVC Advance
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