DAZN And YouTube Enter Groundbreaking Partnership To Bring UEFA Women's Champions League To Fans Around The World, Live And For Free
PR90391
NEW YORK and LONDON, June 30, 2021 /PRNewswire=KYODO JBN/ --
- UEFA has selected sports streaming platform DAZN as global broadcaster for
the next four seasons and landmark deal with YouTube will grow the sport by
bringing Women’s Champions League to billions around the world – for free
- DAZN has also been confirmed as host broadcaster and will elevate the fan
viewing experience, including more behind-the-scenes access
- DAZN, YouTube, and UEFA lay out long-term vision for taking women’s football
to the next level with “We All Rise With More Eyes” campaign unveil
DAZN, the leading global sports streaming platform, has acquired global rights
to broadcast the UEFA Women’s Champions League and has been awarded host
broadcaster duties for the next four seasons, from 2021-25. As part of this
landmark agreement, to further grow the sport, DAZN has also entered into a
groundbreaking partnership with YouTube that will make the competition live and
free for fans around the world for the first time. This trailblazing move marks
the first time UEFA has centralized all Women’s Champions League matches
globally.
At a time when professional women’s sport continues to fight for more exposure,
this new partnership brings visibility like never before to players, Clubs, and
the elite competition itself by making matches all season long available to
fans all over the globe. For the first two seasons (2021-23), fans will be able
to watch live and on demand all 61 matches from the group stage onwards on DAZN
and free on DAZN’s YouTube channel. For the last two seasons (2023-25), all 61
matches will be live on DAZN while 19 matches will be made available for free
on DAZN’s YouTube channel.
The multi-year deal grants DAZN exclusive rights worldwide, with the exception
of the MENA (Middle East and North Africa) – where rights do include clips and
highlights – and China and its territories. The agreement is one of the largest
broadcast deals in women’s club football history and signifies another
game-changing move in DAZN’s long-time global commitment to women’s sport,
centered on the mission of growing the UEFA Women’s Champions League, turning
more players and teams into household names, and inspiring the next generation
of players – all of which starts with more people around the world watching the
game.
To that end, DAZN has released a campaign film today entitled “We ALL Rise With
More Eyes” [https://www.youtube.com/watch?v=qxF40zSjFCw&feature=youtu.be] –
the debut content on its new UEFA Women’s Champions League YouTube channel.
Directed by multi-award winner Alyssa Boni and voiced over by UK rapper FLOHIO,
the short film powerfully conveys in just under two minutes DAZN’s long-term
vision of the unstoppable impact more visibility will have on taking the
women’s competition to new heights. Specifically, it brings to life the
incredible ripple effect that more eyes will undoubtedly have on the game.
James Rushton, Co-CEO, DAZN Group: “DAZN is thrilled to be the new global
broadcaster for UEFA Women’s Champions League and cannot wait to work with
YouTube and Google to bring fans closer to the game and shine a brighter light
on its stars than ever before. DAZN was founded with a vision of making premium
sports more accessible, and what’s more accessible than centralised rights for
the first time and all matches free on YouTube? Overnight, this will make the
best women’s football easier to watch around the world than ever before. Along
the way, we look forward to elevating live broadcast production, extending
existing DAZN content franchises, and unveiling new shows that showcase the
breadth and brilliance of women’s football.”
Cécile Frot-Coutaz, Head of EMEA, YouTube: “YouTube is the global go-to
destination for premium, diverse and relevant content. The pandemic has created
a lot of uncertainty for sport but particularly for women’s sport. We are
therefore honoured to be able to partner with DAZN and UEFA to bring the UWCL
games to fans all over the world, live and for free on YouTube. We are excited
to be able to bring the power of YT’s platform to the UEFA Women’s Champions
League and help women’s football connect with new and existing fans the world
over."
Nadine Kessler, Chief of Women’s Football, UEFA: “This deal is a first for
women’s football as this partnership between UEFA and DAZN and YouTube will
make sure that the UEFA Women’s Champions League can be seen by the fans, by
all the people who love this game, wherever they are on the globe. Such
visibility changes everything, as the best female players and best women’s
teams in the world can inspire more young girls and boys to fall in love with
this sport. Together we are all bringing women’s football to the world and
everyone who will tune in will truly make a difference to something bigger.”
Guy-Laurent Epstein, Marketing Director, UEFA: “We are delighted to have found
such innovative partners in DAZN and YouTube, who will give fans worldwide the
opportunity to get consistently free-to-air access to the world’s best women’s
club football competition. It’s exactly what we wished for when we decided to
centralise the media rights and revamp the competition format. Ultimately it
was an easy decision for UEFA to make, as DAZN and YouTube had the most
compelling bid, complemented by the vast promotional opportunities that this
partnership can bring for the competition and women’s football in general.”
Ada Hegerberg, All-Time Highest Scorer in UEFA Women’s Champions League and
Olympique Lyonnais Star: “I am beyond excited for this partnership. For years,
people have struggled to have access to our games, wherever they were living.
Now, they have the unique opportunity to watch all over the world if they’d
like to. The game is opening up to millions, potentially billions, which is
unprecedented. This is a game-changing partnership that is only right for the
biggest club competition in women’s football. We are finally being given
something we’ve asked for a long time. It’s about time women’s football got
this kind of exposure!”
To learn more, DAZN, YouTube, and UEFA invite all media and fans to become an
early subscriber to DAZN’s brand new, dedicated UEFA Women’s Champions League
YouTube channel [https://www.youtube.com/channel/UCxgii5f9u4YgXCeubCozbEA] –
where all matches and content will live – and tune in to a special global
announcement event featuring all the individuals listed above and more,
discussing the deal and what it means for the competition and women’s football
overall. It all begins shortly at 9:30 a.m. EST / 2:30 p.m. BST / 3:30 p.m. CET
/ 10:30 p.m. JST and you can watch it live or on demand HERE
[https://www.youtube.com/watch?v=0WxhMN4xqPE&feature=youtu.be].
About DAZN Group
DAZN Group is one of the fastest growing sports media companies in the world.
Headquartered in the UK and with employees in over 25 countries, our businesses
touch every aspect of the way fans engage with sports; from production, through
to content distribution and commercialization. DAZN Group is home to DAZN, the
leading global sports streaming platform, DAZN News, the popular sports portal
and DAZN Player, the proprietary sports VOD platform for publishers. DAZN is
leading the charge to give sports fans around the world access to sport
anytime, anywhere. DAZN guarantees affordable access on connected devices
including smart TVs, set-top boxes, streaming sticks, smartphones, tablets, PCs
and game consoles. DAZN is now live in more than 200 countries and territories.
Visit https://media.dazn.com for more information.
About YouTube
Launched in May 2005, YouTube’s mission is to give everyone a voice and show
them the world. We believe that everyone deserves to have a voice, and that the
world is a better place when we listen, share and build community through our
stories. YouTube is a Google company.
About UEFA
UEFA – the Union of European Football Associations – is the governing body of
European football. It is an association of associations, a representative
democracy, and is the umbrella organisation for 55 national football
associations across Europe. Its objectives are, among other things, to deal
with all questions relating to European football, to promote football in a
spirit of unity, solidarity, peace, understanding and fair play, without any
discrimination on the part of politics, race, religion, gender or any other
reason, to safeguard the values of European football, promote and protect
ethical standards and good governance in European football, maintain relations
with all stakeholders involved in European football, and support and safeguard
its member associations for the overall well-being of the European game.
Photo - https://mma.prnewswire.com/media/1554155/DAZN_YouTube_UEFA.jpg
Logo - https://mma.prnewswire.com/media/1554353/DAZN_UWCL_YouTube_Logo.jpg
Source: DAZN
本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。
このプレスリリースには、報道機関向けの情報があります。
プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。