PR90394

LONDON, June 30, 2021 /PRNewswire=KYODO JBN/ --

BAT has announced it is continuing its support for the music and events

industry and its partner Tomorrowland by donating its spot on the McLaren F1

cars to feature the Belgian dance music festival's logo. The company is

reinvesting in Tomorrowland to help champion up-and-coming music talent and to

encourage ongoing support for the live music and events industries.

To continue its support of the live music and events industry, BAT is raising

awareness of Tomorrowland's digital festival – Tomorrowland Around the World

(July 16th - 17th), handing over its coveted spot on the McLaren F1 cars to the

festival's logo, which will feature during the Austrian Grand Prix on July 4th.

The move also marks the first time that a music festival will be featured on a

Formula 1 car.

As a mark of its ongoing support of the music industry, BAT is leveraging the

global audiences of the Grand Prix to drive visibility to the digital festival,

encouraging Tomorrowland fans to engage with and attend the virtual event,

which will continue to introduce new and established talent to audiences across

the world.

John Beasley, Group Head of Brand Building, BAT, comments: "McLaren is more

than a partner in motorsport, we share a love of music and innovation, and this

provides a never-before-seen opportunity to make a statement – for our

music-loving fans of motor racing and providing much needed support for the

live music industry. We always want to help our partners and give back to the

fans, and whilst Tomorrowland may not happen in person in 2021, together we

have created the world's fastest flyer for the greatest digital music festival!"

SOURCE  BAT

CONTACT:  Will.Roach@bcw-global.com / NOTE TO EDITORS: About BAT: BAT is a

leading, multi-category consumer goods business with a purpose to build A

Better Tomorrow by reducing the health impact of its business through offering

a greater choice of enjoyable and less risky products for consumers. BAT

encourages those who otherwise continue to smoke to switch completely to

scientifically-substantiated, reduced-risk alternatives. BAT's ambition is to

have 50 million consumers of its non-combustible products by 2030. BAT employs

over 53,000 people and operates in over 180 countries, with factories in 43.