AsiaNet 90415

NUREMBERG, Germany, July 1, 2021 /PRNewswire=KYODO JBN/ --

The transition is seamless. Following the departure of Executive Board Members

Ernst Kick (CEO) and Dr. Hans-Juergen Richter on 30 June, the new three-strong

team comprising Florian Hess, Jens Pfluger and Christian Ulrich (Spokesperson)

are taking over the helm of Spielwarenmesse eG on 1 July. All three Executive

Board Members have gathered many years' experience at the company, having been

involved in important decision-making processes along the way. Looking to the

future, they intend to continue building and expanding the events organised by

Spielwarenmesse eG – especially the world-leading Spielwarenmesse. They also

plan to venture down new avenues as they rise to current challenges and equip

the company for the future demands placed on organisers and service providers

in the exhibition business.

Florian Hess, Jens Pfluger and Christian Ulrich are already familiar with their

remits. Besides working as a team in steering the fortunes of the cooperative,

its subsidiaries, and interests, they also have clearly defined individual

responsibilities. In his role as Executive Board Member Fair Management,

Florian Hess oversees trade fair organisation and marketing. He also looks

after the network of representatives, the World of Toys international trade

fair programme, and legal matters. Florian Hess joined Spielwarenmesse eG in

2016 as Director Fair Management where he was in charge of exhibitor activities

across all trade-fair projects and their further development. After graduating

in business administration, he gained extensive experience overseeing various

strategy and change management projects abroad. He also organised a leading

international exhibition for capital goods and was Managing Director of Hess

Consulting GmbH – a service provider for trade fairs such as the

Spielwarenmesse.

The remit of Finance, Human Resources & IT falls to Executive Board Member Jens

Pfluger. He also looks after the members of the cooperative, digitalisation and

contract management. The IT and business management graduate began his career

as head of IT and organisation with Gohler Tank- und Industrieanlangen. In the

year 2000, he joined the Spielwarenmesse, making him the longest serving team

member at the headquarters in Nuremberg. In his role as Director IT & Finance,

he was already in charge of managing and developing the areas of finance,

accounting, control management and IT. Jens Pfluger is also CEO of SeG

Beteiligungs GmbH.

Christian Ulrich is Executive Board Member Marketing & PR as well as Board

Spokesperson. He is responsible for marketing, corporate communication as well

as press and public relations. He also oversees the development of new business

opportunities. A graduate in business administration, he launched his career as

a consultant for the agency group Serviceplan. This was followed by a period

with Fischer Group, initially as advertising manager and finally as head of

international marketing. He joined Spielwarenmesse eG in 2007 as Director

Marketing and was in charge of brand leadership, global marketing for all trade

fairs and events, and the creation of the special shows. In addition, Christian

Ulrich is Managing Director of the agency "Die roten Reiter", a subsidiary of

Spielwarenmesse eG.

Even though the pandemic has thrown up a whole host of new challenges, all

three members of the executive board see the company's potential as an

important business hub connecting global industry networks. "We have made

excellent progress in developing innovative concepts that embrace the

accelerated introduction of digitalisation whilst at the same time focusing on

the unique and indispensable experience of a physical trade fair. We will

continue to build on the more than 70 years of success enjoyed by

Spielwarenmesse eG and to live up to the future requirements and expectations

of all trade-fair participants," states Christian Ulrich.

Spielwarenmesse eG

Spielwarenmesse eG is the fair organizer and marketing services provider for

the toy sector and other consumer goods markets. The Nuremberg company

organizes the world-leading Spielwarenmesse(R) in Nuremberg, Kids India in

Mumbai and Insights-X in Nuremberg. The range of services provided by the

cooperative also includes industry campaigns and the international fair

programme, World of Toys by Spielwarenmesse eG, which enables manufacturers to

exhibit at pavilions featured at trade fairs in Asia, Russia and the USA.

Spielwarenmesse eG operates a worldwide network of representatives in over 90

countries. It also has several subsidiaries, including Spielwarenmesse Shanghai

Co., Ltd., responsible for the People's Republic of China and Spielwarenmesse

India Pvt. Ltd., covering the Indian market. The cooperative holds a majority

stake in the Russian exhibition company Grand Expo, which organizes Kids Russia

in Moscow. Die roten Reiter GmbH subsidiary with headquarters in Nuremberg

works as communication agency for the consumer and capital goods industry. The

complete company profile of Spielwarenmesse eG can be seen on the Internet at

www.spielwarenmesse-eg.com.

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Photo:

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Source: Spielwarenmesse eG