Hisense Becomes the World's 1st TV Brand Acquiring TUV Rheinland Privacy by Design Certification Based on ETSI EN 303 645
PR90446
QINGDAO, China, July 2, 2021 /PRNewswire=KYODO JBN/ --
TUV Rheinland Greater China (TUV Rheinland) granted the ETSI EN 303 645 (IoT)
product cybersecurity and privacy protection standard certification to VIDAA
72671 platform smart TV of Hisense Visual Technology Co., Ltd on June 25th,
2021. Hisense became the world's first TV brand to receive the certificate. Dr
Chen Weikang, Vice President of Business Stream Industrial Services &
Cybersecurity at TUV Rheinland Greater China and Senior Engineer; Zhao Bin,
General Manager of TUV Rheinland Greater China Industrial Services &
Cybersecurity; Yu Zhitao, Hisense Group Holdings Co., Ltd. Vice President and
Liu Yong, Assistant Vice President of Hisense International and other members
attended the Strategy Cooperation Agreement Signing Ceremony.
"TUV Rheinland and Hisense have always been tacit partners in the field of
cybersecurity and privacy protection. By granting TUV Rheinland's worlds' first
ETSI EN 303 645 certificate demonstrates both parties' unremitting pursuit for
technology breakthrough and higher quality standards," said Dr Chen.
In June 2020, The European Telecommunication Standards Institute (ETSI) with
relevant product manufacturers, academia and governments, officially released
the new standard ETSI EN 303 645, which regulates the cybersecurity baseline
requirements for consumer IoT products such as user privacy protection, primary
network attacks prevention and so on. ETSI EN 202 645 Standard provides a
practical evaluation method to limit cybercriminals from controlling global
devices, launching DDoS attacks, mining cryptocurrency, or peeping at users. It
also reduces the risk of personal data leakage. The standard evaluates products
from two aspects: cybersecurity provisions and data privacy protection
provisions, focusing on technical control measures and organizational measures
to combat cybersecurity defects and solve primary network attacks against
cybersecurity vulnerabilities.
In this certification, TUV Rheinland evaluated Hisense's product performance
according to the cybersecurity regulations and privacy protection requirements
of ETSI EN 303 645 standards. In addition, TUV Rheinland has carried out a
comprehensive evaluation of the product utilizing a comprehensive design
evaluation audit and security-related verification. The European market has
always been an essential part of Hisense's globalization strategy. As the
official sponsor of EURO 2016 and EURO 2020, Hisense understands the needs of
the European market and consumers and always committed to improving product
privacy protection and data security in the European market through technology
research and development, implementation of localization strategies and
sponsoring the top sporting event. As the world's leading TV brand, Hisense
will focus on research and development investment and pay attention to data
protection and finally become the most reliable brand in the world!
Media Contact:
Lori Luo (Ogilvy PR Team)
Tel: +86-135-1278-4739
Email: lori.luo@ogilvy.com / HisenseGlobal@ogilvy.com
Source: Hisense
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Caption: TUV Rheinland Issues Privacy by Design Certificate to Hisense
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Caption: Hisense and TUV Rheinland signed a strategic cooperation agreement
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