PR90448

BOLOGNA, Italy, July 5, 2021 / PRNewswire=KYODO JBN/--

Italy is the land of sunshine, good food and the Mediterranean diet celebrated

by The European Art of Taste with the works of art of a young Italian artist

The goal of The European Art of Taste, the EU-funded project for 3.7 million

euros now in its third year of activity, is to tell and present the great

biodiversity and the very high quality of fruit and vegetables made in Italy in

China, Taiwan and Japan. To celebrate these natural masterpieces and tell to

consumers and professionals of the Asian market, EAOT has used the most

representative instrument of Italy, that is, art.

Art that in Italy is lived every day thanks to the natural landscapes, the

monuments and artistic masterpieces that from the Renaissance onwards have been

around the world. Hence the inspiration for the communication campaign created

by the young artist Antonio Pronostico, a rising star of Italian illustration

and drawing who illustrated the entire campaign with original boards in which

all the protagonist products of the project are celebrated. Thanks to his

skill, in fact, kiwis, oranges and processed vegetables become the subjects of

a dynamic and extremely artistic campaign that recovers the colors and

traditions of Asian peoples to celebrate a union of taste and cultures.

Despite his young age, the artist Antonio Pronostico already has presented

numerous solo and group exhibitions, as well as lasting collaborations with the

main Italian newspapers, magazines and publishing houses. In 2019 he published

his first graphic novel entitled Sniff, reaping success throughout Europe with

numerous reprints and translations, thanks to the particularity of his trait

clearly visible in the visual of the EAOT campaign. Thanks to this new style

EAOT has been able to develop animations, press kits and materials for

professionals unique in their kind to reach Asian professionals and consumers,

conquered as shown by the numbers (50 million impressions on social networks

and 40 thousand visits to the site) from this type of communication.

The European Art of Taste project will continue to celebrate the masterpieces

of Italian nature and art throughout 2021, focusing more and more on digital

while waiting to be able to return to normality and involve consumers,

journalists and professionals in incoming, in-store events and exhibitions.

For further information and details: www.europeanartoftaste.com

[http://www.europeanartoftaste.com/]; www.europeanartoftaste.ch

[http://www.europeanartoftaste.ch/]

Source: The European Art of Taste