GSMA Celebrates The Return Of MWC Barcelona
PR90489
BARCELONA, Spain, July 6, 2021, /PRNewswire=KYODO JBN/ --
Getting back to business and back together to discuss Connected Impact at the
historic hybrid event
The GSMA is celebrating the safe and successful return of MWC Barcelona, the
world's largest mobile ecosystem event. It is humbling that in the most
challenging circumstances, people came together for MWC21. Convening this year
was possible because of a commitment to innovation and the direct support of
the mobile ecosystem, customers, partners, and the community – and the GSMA are
very grateful. Without question, this support underlines that mobile technology
must continue to play a vital role in the global recovery and that the event
created momentum for MWC22.
MWC21 was different from past editions. The first physical-virtual event of its
kind saw executives, exhibitors and, sponsors taking in keynotes, networking,
visiting exhibits and, deal-making over four days.
"I am proud of the team for delivering a high-quality event in an
extraordinarily complex environment. The pandemic has indelibly changed how we
gather. We had to develop new health and safety protocols and a hybrid platform
but, we did it! It was only possible because of a community of support for
which I am very grateful," said Mats Granryd, Director General of the GSMA. "I
cannot tell you how delighted I am to be back and, I'm encouraged that
thousands more joined us virtually. MWC21 created momentum and is helping us
reimagine what events look like. Bring on MWC22."
The health and safety plan, Committed Community, was critical in bringing
people together safely and, its elements were seen and felt everywhere.
Approved by the Catalan Health Authorities, the plan was developed for the
event and delivered in partnership with Quironprovencion. They administered
thousands of tests and expertly cared for all involved. Attendees have been
complimentary of the plan, and the GSMA is grateful for the cooperation of all
who attended. We all played a role in creating a safe environment allowing us
to be together for the first time in 15 months.
Our thanks
Planning this year was beyond complicated; MWC21 became a reality because of
the strength and commitment of our staff and partners. A special thanks to the
GSMA team, Barcelona City Council, Generalitat de Catalunya, the Ministry of
Economy and Digital Transformation, Fira de Barcelona, Tourism de Barcelona
(the Host City Parties), the L'Hospitalet de Llobregat, and people of Catalonia
and Spain. Your support this year meant that we delivered MWC21 with
excellence, a testament to the trust and collaboration this community has
developed over years of working together.
"We have a new appreciation for the value of human connection and, for me,
being together again at MWC21 in Barcelona has been inspiring," said John
Hoffman, CEO, GSMA Ltd. "Last February, we were faced with a fast-moving
coronavirus and were the first organisation to cancel a large international
event over health and safety concerns. Last week we reignited business by
bringing together the mobile and adjacent vertical ecosystems at MWC21 in a
safe and healthy environment. The dynamism of global circumstances meant that
we had to evaluate and re-invent operational processes in partnership with our
teams to make MWC a reality. I'm proud of the team and profoundly grateful for
everyone who played a role in bringing the industry back together again."
A special thanks to our MWC21 partners and sponsors. Your support helped make
this possible.
- ACI
- Applus+ Certification
- C114
- Citi
- CNBC
- Damm
- Euronews
- Facebook Connectivity
-Financial Times
- Generalitat de Catalunya
- Mobile World Capital
- Mobile World Live
- Moelis and Company
- Nvidia
- Sabadell BStartup
- SEAT
- STC
- Time
- The Wall Street Journal
The numbers
- Over 20,000 people attended in-person
- Around 100,000 unique virtual and daily viewers on MWC21 and partner
platforms
- Representation from around 165 countries and territories, 117 of those
in-person
- Over 1000 exhibitors, sponsors and partners
- Millions could tune into MWC21 content through global syndication via 1000+
national and international broadcasters
- Over 50% of attendees were Directors
- 1,500 CEOs and C-Suite executives among attendees, confirming once again
that MWC brings together decision-makers
Special event highlights
Focus on the local entrepreneurial startup community was front and centre with
the 4YFN (Four Years from Now) programme in the heart of MWC21. There was a
genuine buzz, and 4YFN was a must-see space at the event. Returning MWC
attendees were delighted to see and experience how Barcelona nurtures and
encourages the startup ecosystem.
The GSMA Ministerial Programme was the centre of policy debate. More than 650
senior policymakers, regulators, industry leaders, and government officials
collaborated and exchanged views on digital inclusion, network resilience and
maximising the potential of 5G. Against the backdrop of the pandemic, it has
been more critical to convene the world's political, regulatory and telecom
leaders to discuss how digital connectivity is acting in the service of people
whilst driving a robust recovery for the digital future.
MWC22
Scheduled for 28 February – 3 March 2022, the organisation will now begin
planning for MWC22. The dates for 2022 are a return to the traditional place on
the calendar and will be in Barcelona.
Key partners have already shown their support for MWC22 by confirming their
plans to attend and exhibit including:
- AMDOCS
- Dell Technologies
- Deutsche Telekom
- Ericsson
- Intel Corporation
- Lenovo Technology
- LG Uplus
- NEC Corporation
- Netcracker Technology
- Nokia Solutions and Networks
- Ooredoo
- Orange
- Qualcomm Technologies
- Samsung Electronics
- SAP
- Saudi Telecom Company
- SK Telecom
- TCT Mobile
- Telefonica
- Verizon
- VMWare
- Xiaomi
- ZTE Corporation
Find out more about MWC Barcelona: https://www.mwcbarcelona.com/
About GSMA
The GSMA represents the interests of mobile operators worldwide, uniting more
than 750 operators with almost 400 companies in the broader mobile ecosystem,
including handset and device makers, software companies, equipment providers
and internet companies, as well as organisations in adjacent industry sectors.
The GSMA also produces the industry-leading MWC events held annually in [
https://www.mwcbarcelona.com/ ], [
https://www.gsmathrive.com/africa/mwc-africa-2021/ ], [
https://www.mwclosangeles.com/ ] and [ https://www.mwcshanghai.com/ ], as well
as the [ https://www.mobile360series.com/ ] of regional conferences. For more
information, please visit the GSMA corporate website at [ http://www.gsma.com/
]. Follow the GSMA on Twitter: @GSMA.
Photo -
https://mma.prnewswire.com/media/1558020/Entrance_to_MWC21_in_Barcelona.jpg
Logo - https://mma.prnewswire.com/media/1385555/GSMA_Logo.jpg
SOURCE: GSMA
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