Harbour City joins hands with Disney and Pixar to host Hong Kong's first Pixar Fest
PR90506
Harbour City joins hands with Disney and Pixar to host Hong Kong's first Pixar Fest — New Large-Scale Event Format with Installations & Check-in Points throughout the Mall
HONG KONG, July 7, 2021 /PRNewswire=KYODO JBN/ --
In celebration of Pixar's 35th anniversary, Harbour City is joining hands with
Disney and Pixar once again to bring to the city the first-ever Pixar Fest from
now through 15 August.
Leveraging the horizontal and spacious mall layout, Harbour City adopts a new
format to organize a large-scale event with installations and check-in points
throughout the mall to diversify foot traffic and minimize close physical
contacts. In addition, Harbour City creates a series of interactive activities,
including augmented reality (AR) check-ins and an online game, connecting the
real and virtual world across offline and online platforms, offering guests
multidimensional experiences.
Memorable scenes featuring 12 Pixar movies are brought to life at different
parts of the mall. In addition, the iconic Pixar Ball and Lamp installation,
5.2 meters in height, matching the size as that in its headquarters in
California, marks its first appearance in Hong Kong at Habour City's
observatory deck, "Ocean Terminal Deck" under the backdrop of the stunning
Victoria Harbour views.
#HarbourCity #PixarFestHK
View the Event Video: https://www.youtube.com/watch?v=XLlYAVAq96Y
Classic Scenes Throughout the Mall — Pixar Ball and Lamp's First Appearance in
Hong Kong
Harbour City takes customers on an eventful movie journey of Pixar through
mesmerizing photo spots featuring 12 of Pixar's animations across the mall,
such as Toy Story 4's Woody and Buzz Lightyear, over 4 meters and 3 meters high
respectively, ready to soar "to infinity and beyond."
Entering the main entrance from Ocean Terminal Forecourt, customers will
discover a 3.4 meters high Pixar logo and a 7 meters high Pixar Fest arch in
layering design. It is painted in the iconic red, yellow and blue colors from
the Pixar Ball, with images of Pixar's characters. The iconic Pixar Ball and
Lamp installation, 5.2 meters in height, matching the size as that in its
headquarters in California, will make its first appearance in Hong Kong at the
observatory deck, "Ocean Terminal Deck", against the 270-degree panorama of
Victoria Harbour as the backdrop.
5 Movie-Scene Checkpoints — Incorporated with AR Photo Check-Ins
Apart from taking pictures on-site with the movie characters' statues,
customers can also capture the hidden characters through augmented reality (AR)
at five checkpoints. These are made possible by the free Harbour City mobile
app, "Harbour Cityzen". By enabling the "AR Fun" camera on the app, and
scanning the movie logos to trigger the characters to show up, customers can
take pictures with them just as you are in the movies.
Guests can download the "Harbour Cityzen" app via:
App Store: https://apps.apple.com/hk/app/harbour-cityzen/id1568652097
Google Play:
https://play.google.com/store/apps/details?id=hk.com.harbourcity.mainapp.
Online and Offline Interactive Activities
Within the campaign period, customers can create their little "Soul" and share
it on social media platforms. Their "Soul" will appear on the big screen
on-site along with others as well. (Game Site: http://event.harbourcity.com.hk)
What's more, Harbour City creates two kids' activities inspired by the movie
scenes from Inside Out and Cars 3. Kids can share how they feel at the
checkpoint of Inside Out by picking the respective character's sticker and
putting it on the wall. They can also join the Remote Control "Cars" Lightning
McQueen Turbo Racer test drive, where they can get on the McQueen toy cars for
photos and be the new legendary racer on track.
Stamp Station Hotspots x Event Exclusive Premiums
Customers can get a Pixar Fest Postcards Set, travel around the mall to 12
Embossing Stamp Station Hotspots to emboss, and collect corresponding
commemorative stamps on different postcards for memories. Upon completion of
the route, they can redeem a Pixar Fest Poster. All net proceeds from the sale
of Pixar Fest premiums will be donated to the charitable organization
"Make-A-Wish Hong Kong".
Customer Enquiry: (852) 2118 8666 | Website: www.harbourcity.com.hk
SOURCE Harbour City Hong Kong
Image Attachments Links:
Link: http://asianetnews.net/view-attachment?attach-id=395611
Caption: The iconic Pixar Ball and Lamp installation marks its first appearance in Hong
Kong at Ocean Terminal Deck of Harbour City.
Link: http://asianetnews.net/view-attachment?attach-id=395613
Caption: Harbour City adopts a new format to organize a large-scale event with
installaions and check-in points throughout the mall.
Link: http://asianetnews.net/view-attachment?attach-id=395614
Caption: Customers can capture the hidden characters through augmented reality (AR) at 5
checkpoints in Harbour City, Hong Kong.
本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。
このプレスリリースには、報道機関向けの情報があります。
プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。