Sanya Ranks Fourth Among All Trending Destinations on the Tripadvisor Travelers' Choice List
PR90569
SANYA, China, July 12, 2021 /PRNewswire=KYODO JBN/ --
Tripadvisor, the world's leading travel platform, recently released the 2021
Travelers' Choice awards. Sanya won the Travelers' Choice Best of the Best
Trending Destinations -- World for the first time, ranking fourth among all
destinations on the list.
As an authoritative award in the tourism industry, the Travelers' Choice list
embodies the wisdom and experience of global travelers, reflecting the quality,
service level and value proposition of the winners. Among them, the Travelers'
Choice Best of the Best awards are the highest honor Tripadvisor bestows. The
winners are calculated based on hundreds of millions of reviews and opinions
collected over the past year from travelers and diners around the world on
Tripadvisor, representing the top 1% of all entrants in a specific award
category.
In recent years, as one of the most popular domestic travel destinations for
Chinese vacationers, Sanya becomes worthy of the "trending destination"
distinction with the addition of the free trade port, the favorable tax-free
policy, as well as a series of themed activities launched by the Sanya Tourism
Promotion Board, setting a benchmark for travel destinations across the country
and even worldwide in line with the post-pandemic recovery of the tourism
sector and the economy in general.
As for the tourism promotion work that led to the winning of the honor, the
Sanya Tourism Promotion Board has taken an innovative approach to explore how
culture and tourism can be integrated in an appealing manner, proactively
inviting facilities developers known for their excellence in various fields to
collaborate with Sanya, and expanding the brand that is Sanya to be much more
inclusive and multi-dimensional in terms of value proposition, lifestyle and
travel. The efforts have created a new benchmark for what it means to be the
place that vacationers would like to flock to, all while enhancing the stature
of Sanya as a tourism destination to be taken seriously not only domestically
but globally as well.
After an in-depth analysis of the Sanya tourism market, and comparing it
against the most up-to-date expectations and preferences of today's travelers,
the Sanya Tourism Promotion Board rolled out the Youth Wonderland Sanya
campaign, directed towards Millennials and members of Generation Z (ages
18-35), replete with theme elements more in line with the targeted demographic.
The campaign proved quite successful in attracting members of the targeted
audiences and, recently, took home the silver award in the Cultural Tourism IP
category at the IAI Festival and Travel Awards.
The garnering of the Travelers' Choice Best of the Best Trending Destinations —
World this time not only reflects the growing affection that global travelers
have for Sanya, now clearly worthy of the "international tropical coastal
tourist destination" appellation, but also fully demonstrates the positive
contribution that the Sanya Tourism Promotion Board has made in the creation
and promotion of city's trending destination image.
Sanya is actively working on upgrading regional tourism support facilities, in
expectation of and in order to welcome the next wave of travelers from near and
afar, all of whom have chosen the destination for its comfortable environment,
outstanding support facilities and excellent tourism services. The Sanya
Tourism Promotion Board plans to continue leveraging everything that the
internet, the traffic generated via the internet and big data have to offer
with the aim of driving Sanya's young, international and fashionable
development, further enhancing Sanya's international competitiveness from all
aspects and continuing to welcome visitors from the four corners of the globe.
Source: Sanya Tourism Promotion Board
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