Grammy(R) Award Winning and Multi-Platinum Artist Ariana Grande Enters the Clean Beauty Category with the Launch of God is a Woman, a New Fragrance

LUXE Brands

2021/7/30 15:52



Grammy(R) Award Winning and Multi-Platinum Artist Ariana Grande Enters the Clean Beauty Category with the Launch of God is a Woman, a New Fragrance Inspired by the Power of Nature


NEW YORK, July 29, 2021 /PRNewswire=KYODO JBN/ --


Today, Grammy(R) Award winner Ariana Grande invites you to experience a

stunningly sensorial and intimate experience with her empowering new fragrance,

God is a Woman. A breath of fresh air for the senses, this highly anticipated

fragrance, in partnership with LUXE Brands, will launch exclusively on

today and in stores nationwide at Ulta Beauty in the United States on August 1,



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Inspired by the grand power of nature, God is a Woman is composed of 91%

naturally derived clean ingredients, a first for the accomplished Ariana Grande

Fragrance franchise, and is 100% vegan and cruelty free. In the two weeks

following the launch of God is a Woman, a contribution from every qualifying

purchase of the fragrance will be donated to ocean clean up initiatives -



"I'm beyond thrilled to celebrate the release of our first ever clean

fragrance," says Grande. "We have, of course, been cruelty free but taking this

next step moving into clean, with responsibly sourced materials and vegan

ingredients, is something we are all very proud of. I really adore this

fragrance and hope it makes everyone wearing it feel beautiful and empowered."


"God is a Woman is a true representation of Ariana's powerful message to her

fans. The alluring fragrance and brand marks an evolution of the franchise into

Clean Beauty," explains Noreen Dodge, Chief Marketing Officer of LUXE Brands.

"The brand has always been cruelty free and uses the highest quality

ingredients however, we are looking to transition our packaging across the

entire line to more sustainable materials. Industry leaders across many

categories are thoughtfully and intentionally taking these steps and you will

continue to see exciting changes over time across the franchise."


Crafted by Robertet's Jerome Epinette, the perfumer and artisan behind Byredo

and Atelier Cologne, God is a Woman is an unexpected combination of luxurious,

natural ingredients that will envelop you from head to toe. "God is a Woman

presents an unprecedented duality in fragrance - an incredibly simple perfume

structure built around some of the most coveted and exquisite natural materials

available to me as a perfumer – specifically ambrette and orris.  The way we

crafted the scent represents what I feel is the future of perfumes;  simplicity

and luxury anchored to nature,"  says Jerome Epinette, Vice President & Master

Perfumer, Robertet Inc.


Grande launched her first fragrance in 2015. Since then, Grande's global

success in fragrance has been unprecedented with retail sales upwards of $750

million since launch. The award winning franchise boasts nominations for

Fragrance of the Year, Media Campaign of the Year and Consumer Choice with the

launch of Thank U Next in 2019, and exciting wins for 2020 Fragrance of the

Year for 'Cloud' and 2021 Fragrance of the Year with R.E.M.


"I continue to be impressed by Ariana's close relationship with her fans, and

her hands-on approach in developing unique scents they will love and authentic

campaigns they will gravitate toward," says Tony Bajaj, Chief Executive Officer

of LUXE Brands. "From the fragrance notes to the sustainably sourced materials

used in the packaging, Ariana was at the helm of the creative process behind

God is a Woman. LUXE Brands is honored to once again partner with such an

influential icon."



The God is a Woman packaging design creates a truly bold statement in a simple

way. The translucent lavender glass is a tall, elevated form, thin and elegant

with a timeless purity, sealed with a creamy white cap. The bottle is set

inside an amazing stone-like holder creating a divine combination that is



The secondary package paints the scene, showing Ariana wrapped in beautiful

florals, almost as if she is one with nature, creating a fantasy of





Ambrette & Juicy Pear



Orris & Turkish Rose Petals



Madagascar Vanilla & Creamy Cedarwood



Eau de Parfum Spray, 3.4 FL OZ/100 mL      $65.00

Eau de Parfum Spray, 1.7 FL OZ/50 mL        $55.00

Eau de Parfum Spray, 1.0 FL OZ/30 mL        $45.00


All prices are manufacturer's suggested retail prices in US dollars.


The brand will roll out globally to additional prestige retailers late fall,


  - Canada: Shoppers Drug Mart

  - Europe: Douglas

  - UK: Boots, Superdrug, The Perfume Shop and The Fragrance Shop

  - Australia: My Chemist



Grammy winning, multi-platinum recording artist and international superstar,

Ariana Grande, is the first artist to hold the top three Billboard Hot 100

spots since The Beatles in 1964 with "7 Rings," "Break Up With Your Girlfriend,

I'm Bored," and "Thank U, Next."  In 2020, she became the first and only artist

to have 5 singles debut at #1 in the charts history. In 2021, Grande made

history as the first artist to simultaneously hold three top 10 spots on

Billboard Pop Airplay and Mediabase Top 40 Charts with "positions," "34+34" and

"pov." At age 27, she has delivered five platinum-selling albums and surpassed

35 billion streams – she's Spotify's most streamed female artist of the past

decade – while rapidly becoming one of the biggest pop stars of our generation

with her powerhouse vocals and unmatched presence both on stage and with her

fans. In 2019, Grande embarked on the Sweetener World Tour and performed over

100 shows throughout the year, including headliner sets at Lollapalooza and

Coachella - where she was the youngest headliner in the festival's history. In

2021, Grande was announced to join NBC's THE VOICE as a coach. She can also be

seen in the upcoming Adam McKay film DON'T LOOK UP opposite Leonardo DiCaprio

and Jennifer Lawrence, for Netflix.



LUXE Brands, Inc. is a global, prestige beauty company dedicated to developing

world-class beauty brands that inspire consumers around the world. The

company's innovative approach to design, marketing and building-brands with a

digital first ethos has earned numerous awards around the world. LUXE Brands

was awarded Fragrance of the Year in 2019 on behalf of Cloud by Ariana Grande.

The full portfolio includes Ariana Grande, Nicki Minaj, Eau de Juice by

Cosmopolitan and a licensing partnership with General Motors on the Hummer



Ariana Grande Fragrance Press Contacts:

The Lede Company

Sarah Cramer


Devi Kinkhabwala


Source - LUXE Brands