5G Empowering the Media Transformation
PR91417
BEIJING, Sept. 1, 2021 /PRNewswire=KYODO JBN/ --
This is a news report from Science and Technology Daily:
On August 30, 2021, the forum of the World 5G Convention themed on 5G
Accelerating and Empowering the New Development of Media Convergence was held
in Yizhuang, Beijing. This forum is co-sponsored by Science and Technology
Daily and China International Publishing Group. Guests from media, academia and
industry at home and abroad gathered together to discuss how 5G technology
accelerates the new development of media convergence by showing new cases and
predicting new trends.
Du Zhanyuan, president of China International Publishing Group, said 5G
technology should be used to improve the ability of international
communication, and proposed four suggestions. Firstly, the sharing of 5G
technology should be actively promoted to improve the common well-being of
mankind. Secondly, the application of multi-scene technology should be
accelerated. Thirdly, the mechanisms compatible with the media convergence
development should be built. Fourthly, the sci-tech achievements should be
fully used to enhance the ability of international communication.
Li Ping, a member of CPC of Ministry of Science and Technology and president of
Science and Technology Daily, stressed that media convergence is essentially an
inevitable result of sci-tech development. The mainstream media are expected to
deeply integrate traditional media and new media, build a community of media
convergence, and provide industry standards for the future development.
Li Ping said that Science and Technology Daily has been paying close attention
to the development of 5G technology, and voicing the Chinese opinions in the
global stage. At present, the international opinions on the issues such as
virus-tracing and digital security are complicated. In the face of intertwined
situations between the known and unknown, the new mainstream media empowered by
new technologies are required to maintain a correct stance and a clear mind in
international communication. This will become a topic of the times that
everyone need to think deeply and actively answer.
During the keynote speech, guests discussed a series of topics concerning the
future scientific research. For example, where will the combination of media
and new technology lead the media industry? How does the media play an
important role in promoting the implementation of emerging strategic
technologies?
Zheng Bo, the deputy editor-in-chief of Economic Daily, said that in the 5G
era, the mainstream media should voice correct public opinion by using new
technology and never lose themselves. It is very important to stick to the
correct political stance and value orientation for the media. Great efforts in
in-depth reporting should be made to reflect different news perspectives and
amplify mainstream tone in public communication.
Gao Jie, chief reporter of Centre of New Media, Xinhua News Agency, introduced
the practice of 5G technology in the field of media
convergence, demonstrating the perfect combination of virtual space and
the real world by using media content to inspire people's enthusiasm for the
public affairs.
How to make the news intelligent, lower the threshold of live editing, and
achieve the fast and efficient production of video content? Zhang Shenyuan,
product director of New Media Center of People's Daily, illustrated that
over-arching plan must be made well in order to make advanced technology
support media convergence through the example of livestreaming editing tools.
Zhang Shilei, managing director and senior editor of CGTN Digital, said that
the impact of 5G and AI on the traditional journalism should not be ignored,
and the press should take the initiative to embrace new technologies and
accelerate the media convergence.
As to the promotion of media convergence by 5G, Zhang Baoan, the party
committee member and technical director of the Great Wall New Media Group, said
that the technical staff and relevant platforms should take the lead in
developing media convergence, namely the internal convergence within a
journalism institute, the in-depth convergence between the journalism and
public affairs, and the internal convergence between the press industries.
Cui Baoguo, a professor at the School of Journalism and Communication of
Tsinghua University, focused on the relationship between the media convergence
and the development of digital economy. "The development of digital economy can
offer the solid technical support and industrial guarantee required by the
construction of an all-media communication system. Media convergence can expand
the space for developing the digital economy. They promote and complement each
other. The leading role of digital economy should be fully played to promote
the transformation of traditional media," he said.
Ding Gangyi, the secretary of party committee of the School of Computer
Science, and the leader of the discipline of advanced digital performance,
Beijing Institute of Technology, revealed the new changes brought by digital
simulation technology through an art performance in the centennial celebration
of the founding of the Communist Party of China
Liu Xiaolin, head of Audience Development and Distribution Services, PR
Newswire APAC, introduced the multimedia content dissemination under the
influence of 5G technology. He believes that video content has occupied most of
the users' time in a day and 5G technology is reconstructing the way that
people interact with the world.
Vasily Pushkov, director of the International Cooperation, Sputnik News Agency
and Radio, conveyed an international voice that the development of immersive
diversified content will be accelerated in the 5G era.
Guests from the industry also discussed their views on the impact of 5G
technology on the development of media convergence. Mr. Gao Peng, senior
director of Audio and Video Industry Development of Strategy Department of
Huawei, said that the number of online video users in China increased by 126
million in March, 2020, compared with the figure in late 2018, accounting for
94.1 percent of all Internet users. It can be learned that the video market is
full of potential.
Chen Lei, senior marketing director of Qualcomm, believes that 5G has not only
changed the media ecosystem, but also speeded up the media convergence. Tu
Jiashun, principal scientist of NFV/SDN and technology spokesman of ZTE
Corporation, pointed out the difficulties faced by the traditional media and
gave a solution of converging the technology and media. Wang Qiong, general
manager of E-government and Livelihood Industry of WeCom Team in WeChat Group
of Tencent, shared the cases of digital products in the 5G era and her
reference for the media development in the future.
Xu Zhilong, editor-in-chief of Science and Technology Daily, who presided over
the forum, shared his views on the relationship between 5G technology and media
development. Firstly, 5G has changed the development of media from theory to
practice, and more fundamental changes will occur in the future. Secondly, 5G
technology has huge development potential. Its current application is only the
tip of the iceberg, and there are more areas to be explored. Thirdly, 5G's
empowerment to the development of media convergence is both direct and
indirect. More attention should be paid to the indirect empowerment. In the
future, the issue about how 5G empowers the development of media convergence is
not only a very important subject, but also a topic worthy of in-depth
discussion.
Source: Science and Technology Daily
Image Attachments Links:
Link: http://asianetnews.net/view-attachment?attach-id=399553
Caption: 5G Empowering the Media Transformation
本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。
このプレスリリースには、報道機関向けの情報があります。
プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。