The importance of the supply chain, from harvesting to sale, Renzo Balestri at MacFrut China Forum
PR91793
BOLOGNA, Italy, Sept. 21, 2021 /PRNewswire=KYODO JBN/ --
As part of the China Forum organized in MacFrut, the companies involved in the
project The European Art of Taste had the opportunity to present themselves to
the Asian market with a webinar that saw the participation of 111 Chinese
companies and professionals and buyers in the fruit and vegetable sector.
Renzo Balestri, Sales Manager for the Overseas Market, has introduced Apofruit
group, one of the largest and most historic cooperatives in fruit & veg.
sector, which represents 3200 producers, counting on a production of 169,000
tons and over 237 million in turnover per year.
"The excellence of our products", said Renzo Balestri, "comes from the direct
relationship with producers and farmers, with whom we build a common path that
goes from harvest to sale. Once the products are ready, they are immediately
processed in one of our 12 production plants and then immediately distributed
or stored under ideal conditions in our storage centers. This allows us to
follow every process, guaranteeing the consumer the excellence of our
territories and the safety of products and their genuine taste".
Apofruit has over 9,000 hectares of fruit, both organic and conventional,
including citrus fruits (1,015 ha), apricots (1,248 ha), green kiwifruit (1,628
ha) and peaches (1,799 ha). The production of vegetables extends for over 1,664
ha with an important area dedicated to potatoes (396 ha), onion (301 ha) and
asparagus (276 ha). The high quality of the productions allowed Apofruit to
export all over the world, establishing partnerships with Zespri for yellow
kiwifruit, Sun World for seedless grapes, Star Fruit and New Plant.
"Our presence in Asia has more than 15 years of history", Balestri concluded,
"This has permitted to create excellent relationships and a strong bond,
especially for products with a longer shelf life such as apples, pears and
grapes. We therefore hope that these relationships of mutual interest can
continue and, over time, become more and more profitable for both countries".
The European Art of Taste project will continue to promote the masterpieces of
nature and art throughout 2021, involving consumers, journalists and
professionals in incoming, in-store events and fairs, in partnership with
European Union and the companies Apofruit, Origine Group, Jingold, King Fruit
and RK Growers.
For further information and details: www.europeanartoftaste.com;
www.europeanartoftaste.ch
Source: The European Art of Taste
本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。
このプレスリリースには、報道機関向けの情報があります。
プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。