Zalando celebrates one year of 'Drama-free' pre-owned fashion with a dedicated campaign to launch iconic celebrity styles
PR91604
BERLIN, September 13, 2021 /PRNewswire=KYODO JBN/--
- Zalando launches Pre-Owned 'Drama-free' campaign to celebrate the one year
anniversary of its Pre-Owned category
- Zalando's pre-owned offering combines more sustainable shopping and
inspirational fashion together with all the convenience of Zalando.
- The campaign features global talent, TikTok sensation Lubalin [
https://www.instagram.com/lubalin_vibe_emporium/?hl=en ], Award-Winning singer
Camille Lellouche [ https://www.instagram.com/camillelellouche/?hl=en ]and
Italian Dancer, Valentina Vernia [
https://www.instagram.com/shadesofbanana/?hl=en ].
- Actors Omar Rudberg [ https://www.instagram.com/officialomar/?hl=en ], Julia
Wieniawa-Narkiewicz [ https://www.instagram.com/juliawieniawa/ ], Lola
Rodriguez [ https://www.instagram.com/rlolad/?hl=en ]and Pietro Turano [
https://www.instagram.com/eropietro/?hl=en ]will trade in their own iconic
fashion items to the Pre-owned category
WATCH FILMS HERE [
https://drive.google.com/drive/folders/1qFr9E043t8LaYdnkoTH67iMvMv09kRMW?usp=sharing
] / IMAGES HERE [
https://drive.google.com/drive/folders/1hSws4t1WeeO_v_u8k8HzwZ0F9Y1FzjRE?usp=sharing
] / YOUTUBE HERE [
https://www.youtube.com/watch?v=ycvOLq0UPVA&feature=youtu.be&ab_channel=Zalando
]
PRE-OWNED INFOGRAPHIC HERE [
https://drive.google.com/drive/folders/1UWVu-dnobdwEtrAEsocfI_uLfsswPGsS?usp=sharing
]
- The campaign features global talent, TikTok sensation Lubalin [
https://www.instagram.com/lubalin_vibe_emporium/?hl=en ], Award-Winning singer
Camille Lellouche [ https://www.instagram.com/camillelellouche/?hl=en ]and
Italian Dancer, Valentina Vernia [
https://www.instagram.com/shadesofbanana/?hl=en ].
- Actors Omar Rudberg [ https://www.instagram.com/officialomar/?hl=en ], Julia
Wieniawa-Narkiewicz [ https://www.instagram.com/juliawieniawa/ ], Lola
Rodriguez [ https://www.instagram.com/rlolad/?hl=en ]and Pietro Turano [
https://www.instagram.com/eropietro/?hl=en ]will trade in their own iconic
fashion items to the Pre-owned category
WATCH FILMS HERE [
https://drive.google.com/drive/folders/1qFr9E043t8LaYdnkoTH67iMvMv09kRMW?usp=sharing
] /
IMAGES HERE [
https://drive.google.com/drive/folders/1hSws4t1WeeO_v_u8k8HzwZ0F9Y1FzjRE?usp=sharing
] /
YOUTUBE HERE [
https://www.youtube.com/watch?v=ycvOLq0UPVA&feature=youtu.be&ab_channel=Zalando
]
PRE-OWNED INFOGRAPHIC HERE [
https://drive.google.com/drive/folders/1UWVu-dnobdwEtrAEsocfI_uLfsswPGsS?usp=sharing
]
Zalando, Europe's leading platform for fashion and lifestyle, launches its
Pre-Owned Drama-free campaign, to celebrate the one-year anniversary of its
pre-owned category that allows customers to find unique items and trade-in
their existing clothes through a convenient digital experience.
The campaign is brought to life through three Hero Films (Watch HERE [
https://www.youtube.com/watch?v=ycvOLq0UPVA&feature=youtu.be&ab_channel=Zalando
]), Directed by Alice Moitie [ http://alicemoitie.com/ ] and fronted by TikTok
sensation Lubalin [ https://www.instagram.com/lubalin_vibe_emporium/?hl=en ],
Award-Winning singer Camille Lellouche [
https://www.instagram.com/camillelellouche/?hl=en ] and Italian Dancer,
Valentina Vernia [ https://www.instagram.com/shadesofbanana/?hl=en ].
Launched today, the Pre-owned 'Drama-free' marketing initiative delivers a
campaign inclusive of PR, Influencer, and Social Media and an ATL campaign in
twelve markets, including Ireland, Italy and Spain. The TVC - directed by Alice
Moitie - takes inspiration from the day-to-day challenges and 'dramas' that can
be posed by pre-owned fashion, while showing how Zalando's Pre-owned category
can offer a more simple and reliable experience. The same convenient delivery
and return terms, coupled with easy payment methods, quality assured items and
a smooth digital experience, all contribute to an elevated pre-owned fashion
experience combined with Drama-Free convenience.
To further mark the first anniversary, a roster of top actors are contributing
to the unique and fresh assortment of pre-owned products found on Zalando by
trading in a limited number of iconic outfits, which fans can purchase on the
site. The actors, no strangers to drama themselves, include of-the-moment
Actor, Omar Rudberg, Actress and Singer, Julia Wieniawa, Actor and LGBTQA+
Activist, Lola Rodriguez, and Italian Actor, Pietro Turano. The collection of
celebrity items will drop on 27th September, and fans can follow links on
Zalando social channels to shop their heroes' original looks.
"Pre-owned plays a key role on our way to be the Starting Point for Fashion.",
says Torben Hansen, VP Recommerce at Zalando."Over the past year, we have
received very positive feedback for our Pre-owned category - customers enjoy
the high level of comfort and convenience we offer. This is why we put our
convenience proposition in the centre of our latest Pre-owned campaign. 'Drama
Free' represents what our Pre-owned experience is all about - connecting the
fun of fashion shopping, freshness and self-expression with more sustainable
fashion consumption and unmatched convenience."
Natalie Wills, Director of Marketing at Zalando, says "Pre-Owned Drama-free"
marks the next step of Zalando's Pre-Owned offering. With the campaign we want
to showcase how Zalando Pre-Owned combines the curiosity and uniqueness of
fashion shopping, alongside more sustainable practices. With all of this in
mind, it has never been easier to buy or sell pre-owned fashion. We're hopeful
that our campaign shows the ways Zalando Pre-Owned can help our customers to
declutter and refresh their wardrobes while growing the prominence of pre-owned
clothing in the fashion industry"
Visit Zalando Pre-owned:
https://www.zalando.ie/campaigns/pre-owned-drama-free-w/
#ZalandoPreowned
For more information on Zalando Pre-Owned, read our FAQs HERE [
https://docs.google.com/document/d/1Qx3vdcY1pp0r-RN2sbyPAHI8yL9HOfy6jy-H82Jtid0/edit
]
Notes to Editors:
ABOUT ZALANDO:
Zalando (https://corporate.zalando.com) is Europe's leading online platform for
fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion
to about 45 million active customers in 23 markets, offering clothing,
footwear, accessories, and beauty. The assortment of international brands
ranges from world-famous names to local labels. Our platform is a one-stop
fashion destination for inspiration, innovation, and interaction. As Europe's
most fashionable tech company, we work hard to find digital solutions for every
aspect of the fashion journey: for our customers, partners and every valuable
player in the Zalando story. Our vision is to be the Starting Point for Fashion
and a sustainable platform with a net-positive impact on people and the planet.
Instagram: @Zalando @zalando_beauty @zalando_man
ABOUT KOLLE REBBE:
The Pre-owned campaign was brought to life in collaboration with creative
agency Kolle Rebbe. For over 25 years, Kolle Rebbe has been one of the most
creative communication agencies in Germany, where strategists, creatives and
specialists from all disciplines develop integrated communication solutions
across media and country borders. 280 people from 20 nations also invent
original products and support start-ups in the middle of Hamburg's iconic
Speicherstadt. Kolle Rebbe is part of Accenture Interactive, the largest
digital agency in the world, since 2018.
Video - https://www.youtube.com/watch?v=ycvOLq0UPVA
Infographic -
https://mma.prnewswire.com/media/1625372/Zalando_Pre_owned_Infographic.jpg
Photo - https://mma.prnewswire.com/media/1625373/Zalando_Valentina_Vernia.jpg
Photo - https://mma.prnewswire.com/media/1625374/Zalando_Camille_Lellouche.jpg
Photo - https://mma.prnewswire.com/media/1625375/Zalando_Lubalin.jpg
SOURCE: Zalando
本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。
このプレスリリースには、報道機関向けの情報があります。
プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。