Moet Hennessy inaugurates a new contemporary concept for "Les Caves Particulieres", at Paris-Charles de Gaulle Airport
PR91812
PARIS, September 22, 2021 /PRNewswire=KYODO JBN/--
Moet Hennessy, one of the world leaders in prestige Wines and Spirits, is
pleased to announce the reopening of the boutique, "Les Caves Particulieres",
located in the heart of Paris-Charles de Gaulle Airport, with a bright new
concept designed by Hubert de Malherbe. Created in 2014 in collaboration with
Group ADP, Lagardere Travel Retail and SDA, Les Caves Particulieres, an
avant-garde project, reinvents itself. The consumer remains at the heart of
this space, which continues to "Bring a taste of French art de vivre back home"
through new experiences.
To view the Multimedia News Release, please click:
Bringing together emblematic Maisons from different regions of France, Moet
Hennessy has been able to showcase the excellence of the group's brands since
2014 through a unique and innovative concept: Les Caves Particulieres. Designed
to introduce travelers from around the world to the Moet Hennessy portfolio,
the concept reveals the terroirs and craftsmanship of the group's wines and
spirits Maisons.
In a quest for excellence, Les Caves Particulières is undergoing a complete
makeover this year. The new project was entrusted to iconoclastic architect,
Hubert de Malherbe, a renowned expert in design and retail design. Playing with
stone and wood, but also with the iconic shipping crates, one of the symbols of
the group's spirit of conquest, he was able to modernize the space with a
simple and pure design, putting the consumer at the heart of the project with a
large central experience table. The olfactory signature of the boutique was
created by Thierry Wasser, perfumer of Maison Guerlain.
Les Caves Particulières is located in Terminal 2E of Paris-Charles de Gaulle
Airport. This area is a unique place to showcase the French luxury brands. An
ambassador for the French art de vivre, the space will offer immersive
experiences, while showcasing exceptional products available exclusively in
Paris throughout the year, in particular a Hennessy Special Edition. Many
exclusive services and products are available to travelers, including rarities
Edition Particuliere Hennessy, the limited-edition Hennessy XO Paris, discovery
and mixology workshops, personalization, as well as a series of food and wine
pairing experiences developed in partnership with the gastronomic space, La
Halle Gourmande. Les Caves Particulières and its staff, dedicated to the
curious and demanding travelers, is the destination of choice for hedonists.
MOET HENNESSY QUOTES
- Laurent Boidevezi, President Travel Retail & AFME LAC – Private Sales: "Les
Caves Particulieres is an avant-garde project that paved the way for Moet
Hennessy's retail access worldwide. Today, at Paris-Charles de Gaulle, our home
airport, we offer an experience that is even closer to our customers, who will
find the most exclusive products from our Maisons at Les Caves Particulières."
- Donatienne de Fontaines-Guillaume, Managing Director Travel Retail EMEA &
America - Moet Hennessy: "What drove this project was a strong desire for each
traveler leaving France to take with him a part of the French Art de vivre, the
most beautiful creations from our terroirs, with the generosity of Mother
Nature; we had the treasures, we needed a treasure chest at the same level of
excellence, an original space dedicated to this unique portfolio through which
to share unique experiences with the traveler. We came up with the idea and
created the ultimate experience of French de vivre in Paris."
- Hubert de Malherbe, CEO & Designer - Malherbe Paris: "I wanted Les Caves
Particulieres to offer an immobile journey of sorts; a delightful blend of the
spirit of conquest of the Maisons and the beauty of their terroirs and
know-how. We have the soul of each Maison, from the banks of the Richonne to
the brown combe stones of the Cognac region, passing through the chalk cellars
where the champagnes are aged. The visitor can travel to the heart of the
Maisons thanks to immersive screens, a unique physical experience coupled with
a tasting of exceptional products around a central bar, testament to the
importance of the conviviality in this space."
About Moet Hennessy
Moet Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-five
Maisons, many of which have been around for centuries, while others are just
starting their journey. Its vision is to lead the future of luxury Wines and
Spirits from nature to communities.
Located in the most prestigious terroirs around the world, Moet Hennessy has
unique savoir-faire from winemaking to art de vivre, hospitality, and
brick-and-clicks retail management to craft exceptional experiences for
consumers.
For many years, with the ambition to pass on a better world to future
generations, Moet Hennessy has been committed to the Living Soils Living
Together program structured around four key commitments: Regenerating our
Soils, Mitigating our Climate Impact, Engaging society, and Empowering our
People. Moet Hennessy is proud to promote a diverse, equitable and inclusive
working environment for all.
Ao Yun, Ardbeg, Armand de Brignac, Belvedere, Cape Mentelle, Chandon, Chateau
d'Esclans, Chateau Galoupet, Cheval des Andes, Clos19, Cloudy Bay, Dom
Perignon, Eminente, Glenmorangie, Hennessy, Krug, Mercier, Moet & Chandon,
Newton.
About Group ADP
The ADP Group owns and operates airports including Paris-Charles de Gaulle,
Paris-Orly and Paris-Le Bourget. In 2020, the group welcomed 33.1 million
passengers at Paris-Charles de Gaulle and Paris-Orly, 1.8 million tons of
freight and mail and nearly 96.3 million passengers through airports abroad
under its Paris Airports brand. Benefiting from an exceptional geographical
location and a large catchment area, the group is pursuing a strategy to expand
its capacity and improve the quality of its services and will develop its
retail and real-estate activities. In 2020, the Group's revenues amounted to
2,137 million euros and net income of 1,169 million euros.
About Hubert de Malherbe
An engineer from the Arts et Metiers, Hubert created his agency in 1993 with
the support of a team of 190 specialists. Hubert oversees all of the agency's
creative projects and is personally involved in the strategy of each (Dior,
Place Vendome, Sogo...). He is at the heart of international projects, in Asia
and in the rest of the world. He ensures that the agency's original dual
skillset in Mass-Market and Luxury is cultivated. He is particularly involved
in the agency's international development.
About Lagardere Travel Retail
One of the two branches of the Lagardere Group, Lagardere Travel Retail is a
world leader in the Travel Retail sector. With 4,850 Travel Essentials,
Duty-Free & Fashion and Foodservice outlets in airports, train stations and
other concessions in 39 countries, Lagardere Travel Retail generated Euros 2.3
billion in sales in 2020 (100% base). Through a unique holistic approach,
Lagardere Travel Retail's ambition is to meet passengers' expectations
throughout their journey, and to enhance the value of its customers' assets and
those of its partner brands.
About Societe de Distribution Aeroportuaire
Societe de Distribution Aeroportuaire (SDA) is a joint-venture between
Aeroports de Paris and Lagardere Travel Retail. SDA is represented by the
Duty-Free Buy Paris brand, which offers passengers an exceptional shopping
experience in a soothing and refined atmosphere, while giving them the feeling
of being in the capital thanks to decoration and furniture that is truly
Parisian.
Drink responsibly.
Contact :
Moet Hennessy
Jean-Christophe Laizeau
Director of External Relations
Courriel : jc.laizeau@moethennessy.com
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SOURCE: Moet Hennessy
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