DAZN And Common Goal Unite In Multi-year Global Partnership
PR91855
LONDON, Sept. 23, 2021 /PRNewswire=KYODO JBN/ --
- To drive long-term social impact around the most vital issues at the
intersection of sport and society, DAZN joins Common Goal in a multi-year
partnership to change the game – together
Sports streaming platform DAZN and pledge-based social impact football movement
Common Goal have united in a global partnership to jointly tackle some of the
most vital issues of our times. The partnership stems from a shared belief that
sport can be a catalyst for social change as well as a deep-rooted "common
goal" – a mission to drive long-term, solution-oriented change around critical
issues at the intersection of sport and society.
DAZN is making a multi-million dollar pledge to Common Goal alongside a 1%
global employee time and resource commitment in a long-term partnership that
will collectively focus on three fundamental and deep-rooted issues, within and
beyond football: gender equity, racial justice, and cultural diversity.
DAZN will foster open and meaningful dialogue around these three issues by
leveraging the power of content and storytelling across its ecosystem of
platforms, channels, and partners. The platform will also contribute towards
action-oriented change via Common Goal's own social impact initiatives and
local community partners around the world, all with the goal of tangibly
contributing towards levelling the playing field. Over the next two years, this
partnership will strategically and meaningfully utilize the resources and
networks of both organizations to maximize impact beyond any individual effort.
"The Common Goal movement has shown that football can only fulfil its true
potential as a force for positive change for people and planet when we work
together. This groundbreaking partnership with DAZN is a celebration of a
shared commitment to taking action right now," said Jürgen Griesbeck, CEO and
co-founder of Common Goal. "We look forward to getting to work on bringing the
partnership to life and in doing so empowering girls, boys and young people
around the world to fulfil their potential. We hope that DAZN's leadership
inspires other industry stakeholders to join the Common Goal movement."
"It is brilliant to see the Common Goal movement, with now over 200 player and
manager members, being embraced by DAZN, an important and innovative force in
global sport," said Manchester United player Juan Mata, who co-founded Common
Goal in 2017. "Through this long-term partnership, DAZN is demonstrating its
commitment to racial justice, gender equity and cultural diversity in a
tangible and powerful way that will enable us to tell the stories of many
player activists and young people around the world who are positively impacted
by Common Goal."
"As a global broadcaster, media company, and industry disruptor, DAZN was not
only born out of the desire to make sports accessible for all, we have also
quickly grown to understand it is our responsibility to take action," said
James Rushton, Co-CEO of DAZN. "Common Goal exists to unite the global football
industry and tackle the greatest social challenges of our time, and we are
committed to working hand in hand with them to change the game together."
"At DAZN, we believe we can, and so, we must be a part of the ongoing solution.
Together with Common Goal, we'll collectively tackle the critical barriers of
sports inequality in a way that aims to galvanize the football world and create
lasting, equitable impact," said Nancy Elder, Chief Communications Officer at
DAZN whose role includes overseeing the company's diversity, equity, and
inclusion efforts. "Building on the work done before us, and as we embark on
what's hopefully a long journey ahead, we are committed to using our global
platform to drive positive social change in our communities and throughout the
industry."
As part of its pledge, DAZN has committed to leveraging its storytelling and
creative expertise to examine the defined issues as they relate to sport, while
showcasing solution-oriented goals and actions via co-branded and co-produced
content with Common Goal. This content will leverage both partners' global
ecosystem of diverse and powerful voices in football, the wider sports
community, and beyond.
"This partnership between Common Goal and DAZN will really help accelerate the
positive change we want to see in football and society," said Chelsea FC star
Pernille Harder. "We know that we can only achieve all that we strive for by
working as a team and DAZN's partnership with Common Goal will enable the
movement to scale its work driving LGBTQ+ inclusion, racial equity, and female
empowerment."
In addition, DAZN has also pledged to directly support several dedicated Common
Goal initiatives around the issues of gender equity, racial justice, and
cultural diversity via a network of high-impact grassroots community
organizations across the world, including a particular focus on those with
presence in key DAZN markets. These initiatives will directly reach tens of
thousands of individuals – all laddering up to Common Goal's long-term goal of
positively impacting 100 million young people by 2030 – and include:
- Common Ground: Reaching young people most affected by the pandemic in Germany
by using street football to develop core life skills and abilities, with an
approach that leaves no child behind – regardless of their gender, ethnicity,
religion, ability or sexual orientation.
- Global Goal 5 Accelerator: Aimed at driving gender equity through football by
growing girls' participation in football programs on the field, increasing the
proportion of female coaches on the sidelines, and arming key organizations
with an applicable, expert-designed curriculum around gender equity in football.
- This initiative ties directly to DAZN's long-term mission of inspiring the
next generation of players as part of its new global broadcasting deal with the
UEFA Women's Champions League, another multi-year partnership that will make
the competition available on DAZN and free for the world to see on YouTube
starting this season – giving the competition and players (dozens of whom are
Common Goal members themselves) more visibility than ever before, marking a
groundbreaking move to grow the sport.
- Anti-Racist Project: Action-focused program to end racism in football by
addressing systemic issues at their core though comprehensive anti-racism
training for decision-makers (inc. owners, executives, and presidents), coaches
(both professional and grassroots), players at all levels, and fans.
- Play Proud: Coach-centered exchange program working to make grassroots sports
more inclusive for LGBTQ+ children and young people, especially those
previously excluded, by educating and upskilling coaches around youth
inclusivity, safe spaces, and marginalized recruitment and retainment.
Whether you're a fellow broadcaster, media channel, federation, team, player,
or fan, we welcome and invite you to visit www.common-goal.org and
www.DAZNgroup.com to learn more, get in touch, and join the movement.
ABOUT DAZN GROUP
DAZN Group is one of the fastest growing sports media companies in the world.
Headquartered in the UK and with employees in over 25 countries, our businesses
touch every aspect of the way fans engage with sports; from production, through
to content distribution and commercialization. DAZN Group is home to DAZN, the
leading global sports streaming platform, DAZN News, the popular sports portal
and DAZN Player, the proprietary sports VOD platform for publishers. DAZN is
leading the charge to give sports fans around the world access to sport
anytime, anywhere. DAZN guarantees affordable access on connected devices
including smart TVs, set-top boxes, streaming sticks, smartphones, tablets, PCs
and game consoles. DAZN is now live in more than 200 countries and territories.
Visit www.dazngroup.com for more information.
ABOUT COMMON GOAL
The Common Goal movement was created in 2017 by streetfootballworld, the
world's leading organisation in the field of Football for Good. Common Goal
encourages professional football players, managers, officials and clubs to
donate a minimum of 1% of their earnings to support high-impact initiatives
that use football to drive progress towards the Global Goals. The movement's
long-term vision is to unlock 1% of the entire football industry's revenues —
estimated at €50 billion per year.
Video - https://mma.prnewswire.com/media/1632438/DAZN_Common_Goal.mp4
Photo - https://mma.prnewswire.com/media/1632419/DAZN_Common_Goal.jpg
Logo - https://mma.prnewswire.com/media/1097249/DAZN_Group_Logo.jpg
Source: DAZN
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