Comviva unveils next generation MobiLytix(TM) Marketing Studio
PR91865
NEW DELHI, Sept. 23,2021/PRNewswire=KYODO JBN/--
Launches the next-generation AI powered omni-channel Marketing Platform
with a new digital marketing and enhanced loyalty & rewards solution
Comviva [https://www.comviva.com/], the global leader in mobility
solutions, today announced its exciting new capabilities to help Communication
Service Providers (CSPs) deliver personalized customer experience at scale and
drive growth.
The new launch marks an acceleration of the Telecom industry's move towards
a technology-led, integrated platform play for digital engagement and customer
lifetime value - which is already a key disrupter in other industries.
The new solutions announcements include:
- Launch of its next generation MobiLytix(TM) Marketing Studio
[https://www.comviva.com/products-solutions/growth-marketing/cvm/] – integrated
portfolio of marketing solutions that includes Real Time Marketing, Digital
Marketing, Rewards & AI workbench (AIX)
- Introduction of a new MobiLytix(TM) Digital Marketing
[https://www.comviva.com/products-solutions/growth-marketing/cvm/mobilytix-digital-marketing/]
solution - a customer engagement automation platform for digital channels
- Major enhancement of the MobiLytix(TM) Rewards
[https://www.comviva.com/products-solutions/growth-marketing/cvm/mobilytix-rewards/]
solution - a platform for delivering engaging loyalty and rewards programs for
end consumers, enterprises and employees.
Comviva's new MobiLytix(TM) Marketing Studio platform, provides
Communication Service Providers (CSPs) with one-stop capabilities to execute
omni-channel high-impact marketing programs for boosting revenue and customer
lifetime value. With a new Digital Marketing solution, enhanced Rewards and
loyalty platform, results-proven AI and Real Time Marketing products
capabilities, the new Comviva platform empowers businesses to take full control
of customer engagement across the entire lifecycle and deliver differentiated
real-time digital experiences at scale.
Speaking on the occasion, Manoranjan 'Mao' Mohapatra, Chief Executive
Officer at Comviva said, "Our strategy to unleash personalized digital
experience at scale is delivering immense value and growth for our customers. I
am thrilled to announce the launch of our next generation MobiLytix(TM)
Marketing Studio that delivers an AI-powered seamless digital experience to
customer across channels. These are exciting times, and we are proud to be
taking the lead in shaping the agenda of best-in-class customer experience in
the industry."
Amit Sanyal, EVP & Chief Operating Officer - Consumer Value Solutions at
Comviva said, "Delivering personalized, contextual digital experience in
real-time and at scale is the next big thing for marketers. We are happy to
take the forward step in this direction. With MobiLytix(TM) Marketing Studio,
we are creating new capabilities and benchmarks to maximize digital experience
in real-time through technology. Each solution, used either stand-alone or in
combination, shall help businesses to drive impactful business outcomes."
MobiLytix(TM) is one of the leading marketing platforms globally that
unifies customer engagement, data science and intelligent AI driven automation
capabilities within a single platform to execute campaigns real-time and at
scale. By engaging customers with the right message, at the right time, across
any channel, organizations can improve customer experience, increase customer
lifetime value, and drive revenue growth. With over 200 million deployed
customer base and clients achieving incremental revenue of 8% and more,
MobiLytix(TM) has a proven track record of customer success.
For further enquiries, please contact:
Sundeep Mehta
PR & Corporate Communications
Comviva Technologies Ltd.
Email: pr@comviva.com
Logo: https://mma.prnewswire.com/media/995982/Comviva_Logo.jpg
Source: Comviva
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