Sanya Strengthens Commitment Towards Tourism for Inclusive Growth this World Tourism Day
PR91954
SANYA, China, Sept. 28, 2021 /PRNewswire=KYODO JBN/ --
In honor of World Tourism Day on September 27, Sanya, the popular resort city
located on the southern tip of Hainan Island, has renewed its commitment to
creating a tourism destination that is open for everyone to enjoy. The popular
holiday hotspot has introduced a string of initiatives this year aimed at
restarting the tourism industry while enabling the benefits to be shared at
every level of the community — from the largest hoteliers to local businesses
and ethnic groups.
With the theme "Tourism for Inclusive Growth", World Tourism Day 2021
acknowledges the crucial role that tourism plays in social and economic
recovery and growth after COVID-19. This year's program goes beyond tourism
itself to recognize the importance of travel to open up new possibilities and
ensure that nobody is left behind as the world begins to look to the future.
Throughout the year, Sanya Tourism Promotion Board has embraced this mentality
by launching diverse experiences that celebrate all the destination has to
offer, as well as unite modern and ancient cultures.
"With more than 15 million tourists in 2020, Sanya brings people together from
all walks of life. We want to welcome more people to Sanya while ensuring the
benefits are felt by all. The past year and a half have been an opportunity for
us to strengthen understanding and dialog between local businesses, people, and
global stakeholders to achieve a common understanding and create a more
inclusive future for tourism," said Yu Tingting, deputy director of Sanya
Tourism Promotion Board.
One key approach Sanya has taken to create an inclusive tourism industry is the
cultivation of its weddings industry. In 2020 alone, the region hosted over
2,200 destination weddings and welcomed more than 260,000 couples and 200,000
honeymooners. The Sanya Wedding Tourism Association has launched destination
wedding packages complete with a ceremony, travel photography and honeymoon to
meet the changing needs of modern millennial travelers. At the same time, Sanya
is enabling couples to tailor their dream wedding with professional and
exclusive wedding customization. Furthermore, official industry standards and a
globally recognized talent certification system have also been launched to help
local businesses and capture a greater share of the international destination
weddings market.
Beyond modern cultural offerings, Sanya has taken steps to celebrate and pay
homage to its unique history and culture through a major drawcard: the Yazhou
Ancient City Cultural Festival. With a schedule including an international
cultural tourism summit, national costume show, Yazhou folk song and music
party, revamped Baoping Village market and more, the festival invites travelers
to discover the stories, cultures and traditions that shaped Sanya into the
place it is today.
In addition, Sanya is tapping into the growing popularity of e-Sports and live
music to ensure the destination remains relevant and inclusive for future
generations. Earlier this year, the "Sanya x Game for Peace(the Chinese version
of PUBG Mobile)" international marketing initiative has seen the destination
partner with the burgeoning e-Sports industry to promote Sanya to a new segment
of travelers. Sanya will also welcome sports fans and music fans from all walks
of life with more featured beach and marine sports events, as well as various
music festivals such as the Midi Music Festival.
Looking ahead, the Sanya Tourism Promotion Board will continue to work
hand-in-hand with local businesses, associations and cultural organizations to
introduce more experiences for travelers. By inviting discovery of its ancient
roots and adapting to contemporary travel and lifestyle trends, Sanya will
build a more inclusive tourism sector where everyone can enjoy the social and
economic benefits that travel brings.
SOURCE: Sanya Tourism Promotion Board
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