The European Art of Taste: The role of production territories for the export of fruit and vegetables described by Kevin Auyeung at the China Forum
PR91904
BOLOGNA, Italy, Sept. 29, 2021 / PRNewswire=KYODO JBN/ --
As part of the China Forum organized in MacFrut, the companies involved in the
project The European Art of Taste had the opportunity to present themselves to
the Asian market with a webinar that saw the participation of 111 Chinese
companies and professionals and buyers in the fruit and vegetable sector.
Kevin Auyeung, Asian Market Manager, presented RK Growers, a company strongly
linked to exports that was founded by four European producers to bring together
and distribute high quality fruit to consumers around the world. To achieve
this, and to maintain high quality, RK Growers constantly invests in varietal
research, technologies and methods of cultivation and transport to maintain
excellence.
In the last year RK Growers has exported over 125,000 tons of fruit and
vegetables, in addition to over 30,000 tons of processed fruit and vegetables.
These results are possible thanks to RK's control of the entire supply chain,
starting from cultivation in the best productive areas to packaging and
distribution. The philosophy of RK is that every consumer, anywhere in the
world, must have the same experience and the same quality. For this RK has
created partnerships such as Kiwi Uno, Rivoira, Berry Way, able to meet the
demands of consumers all over the world.
«In particular for Asia», explained Kevin Auyeung, « the turning point for RK
Growers came with the opening of the Hong Kong office. Asia is a fundamental
market for us and we want to serve consumers in the best possible way, which is
why we have created two projects that can represent us on the continent such as
Dorì and Omnifresh».
Dorì is an exclusive of RK Growers, the yellow Kiwifruit has been chosen for
the Asian market for its ripening period, high productivity and excellent
conservation, as well as Omnifresh which presents Ambrosia, Yello, Kanzi and
Crimson Snow apples exclusively for Asia, with an amount that is around 400,000
tons per year.
The European Art of Taste project will continue to promote the masterpieces of
nature and art throughout 2021, involving consumers, journalists and
professionals in incoming, in-store events and fairs, in partnership with
European Union and the companies Apofruit, Origine Group, Jingold, King Fruit
and RK Growers.
For further information and details: www.europeanartoftaste.com;
www.europeanartoftaste.ch
Source: The European Art of Taste
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