Smart Wearable Brand Amazfit is HELIOT EMIL's Newest Official Global Wearable Partner
PR91976
PARIS, Sept. 28, 2021 /PRNewswire=KYODO JBN/ --
Wearable Technology Leader Amazfit Teams Up HELIOT EMIL to Take to the Runway
at Paris Fashion Week Spring Summer 2022
Leading global smart wearable brand Amazfit(https://www.amazfit.com/en/)
announced today their latest partnership with HELIOT EMIL, as its Official
Global Wearable Device Partner.
The brand partnership will debut during Paris Fashion Week at HELIOT EMIL's
Spring/Summer 2022 runway show.
Where Fashion Meets Innovative Technology
Amazfit is a brand that encourages users to live their passions and explore
infinite possibilities. As a fashion-conscious technology accessory brand,
Amazfit creates products that encourage its consumers to lead a healthy and
active lifestyle.
During Paris Fashion Week, Amazfit will further combine fashion and technology
to show how smart devices can become a vehicle of personal style, that can be
worn on or off the runway. Amazfit's smartwatches, including the GTR 2, GTS 2e,
are built to help people take their first steps into smart fitness while
looking super-stylish, and perfectly align with HELIOT EMIL's unique fashion
philosophy.
"Never stop innovating and keep pushing the semantic dialogue within the
creative industry", said HELIOT EMIL.
Where Style Meets Health
The Amazfit GTR 2 and GTS 2 series are equipped with the latest self-developed
BioTracker™ 2 PPG high-precision optical sensor. Thanks to the powerful sensor
engine, it truly realizes all-round health protection.
A PAI value is calculated by processing data about your heart rate, exercise
time, and other complex health information with an algorithm. This value
provides a personalized health evaluation for each user based on their specific
health data, offering everyone a unique experience.
"We're excited to work with HELIOT EMIL on this partnership, as we share the
same vision that fashion should be stylish, practical, wearable and useful.
Aesthetically, the partnership coupled with the GTR 3 and GTS 3 series will
represent a new generation of fashion forward consumers who value products that
make their lives more efficient. The GTR 3 and GTS 3 series will launch in
October 2021, so stay tuned", says Amazfit.
About Amazfit
Established in 2015, Amazfit offers smart watches and bands from daily to
outdoor sport use, and smart devices for sports and health like TWS earbuds,
smart treadmills and smart scales. Currently, Amazfit products hit the markets
of more than 90 countries and regions, including the United States, Germany,
Turkey and Japan. In 2020, Amazfit had the largest share of the adult watch
market in Spain and Indonesia. For more information, visit www.amazfit.com
About HELIOT EMIL
Copenhagen-based HELIOT EMIL was created by brothers Julius and Victor Juul,
paying homage to their great-grandfather, the brand's namesake. Exploring the
lines between form and function driven by experimental approaches, HELIOT EMIL
pushes the semantic dialogue within the creative industry.
A subversive Scandinavian and monochromatic aesthetic, combined with custom
developed materials, fabrics and trimmings, HELIOT EMIL entices a high
attention to detail throughout every branch. Designer Julius Juul draws on
thought provoking themes and a curiosity about creative expression reflected in
every collection by HELIOT EMIL.
Follow Amazfit:
Facebook: https://www.facebook.com/amazfit.global
Instagram: https://www.instagram.com/amazfit.global/
Twitter: https://twitter.com/AmazfitGlobal
SOURCE: Amazfit
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