The National Football League, The NFL Players Association and Dapper Labs Announce New NFT
PR92020
NEW YORK and VANCOUVER, BC, Sept. 29, 2021 /PRNewswire=KYODO JBN/ --
-- Innovative digital experience spanning the NFL, all 32 clubs and players
will empower fans to purchase, trade, and own NFTs featuring some of the most
exciting and favorite in-game plays
The National Football League (NFL), The National Football League Players
Association (NFLPA) and Dapper Labs (
), announce today a collaboration to create exclusive digital video highlight
NFTs (non-fungible tokens) for NFL fans. The deal aims to drive fan engagement
by letting fans collect digital video Moments of the best plays of the season
using Dapper Labs' cutting-edge blockchain technology.
"We are thrilled to partner with Dapper Labs in its launch of NFL digital video
collectibles," said Joe Ruggiero, Senior Vice President of Consumer Products at
the NFL. "We believe blockchain technology has great potential to enhance the
NFL fan experience in the future and we are excited to have Dapper Labs as one
of our first collaborators in exploring this emerging space."
The all-new digital collectibles will give NFL fans the unique opportunity to
collect and own NFTs featuring some of the greatest and the most talked about
in-game Moments from leading players week-to-week throughout the season,
including current-day superstars and legends of the game. Additionally, fans
will get the chance to collect some of the greatest plays from NFL history.
"From the Hail Murray to the Minneapolis Miracle, magic happens in NFL
stadiums. As a league that continually raises the bar, we are proud that the
NFL and NFLPA have chosen Dapper Labs to deliver for NFL fans worldwide the
Moments they've been waiting for. We can't wait to give the more than 300
million NFL fans the opportunity to own the game that matters to them and
engage with the sport in a whole new way," said Roham Gharegozlou, CEO of
Dapper Labs.
When the experience launches, NFL fans will find themselves immersed in a world
that celebrates their love for the game. Fans will be empowered to purchase and
open NFT packs featuring their favorite NFL heroes, show off their newfound
digital NFT collections, and trade Moments with other fans. They will also
have the ability to buy, showcase, sell, or trade any of their Moments in a
dedicated marketplace on Flow.
"The irreplaceable nature of the NFT captures what is special about sports
fandom. Our players are immensely excited for the NFLPA -- in working with our
enterprising partners at Dapper Labs and OneTeam -- to make this significant
push into the digital collectibles market," said Steve Scebelo, President, NFL
Players Inc. the marketing and licensing arm of the NFLPA. "The unique
greatness of NFL players will continue to fuel memorable moments both in
history and in real-time during the season, which will only deepen the
connections they have with their passionate fans."
OneTeam Partners, the group licensing partner of the NFLPA leading their
digital media business, facilitated the new deal in collaboration with all
parties.
The exclusive NFT experience launches later this season and will take fandom to
the next level with access to amazing features, fan activations and community
engagement that place fans at the center of epic NFL game action. To learn
more, visit nfl.dapperlabs.com
About the NFL Players Association
The National Football League Players Association ("NFLPA") is the union for
professional football players in the National Football League. Established in
1956, the NFLPA has a long history of assuring proper recognition and
representation of players' interests. The NFLPA has shown that it will do
whatever is necessary to assure that the rights of players are
protected—including ceasing to be a union, if necessary, as it did in 1989. In
1993, the NFLPA again was officially recognized as the union representing the
players and negotiated a landmark Collective Bargaining Agreement ("CBA") with
the NFL. The current CBA will govern the sport through the 2030 NFL season.
About Dapper Labs
Dapper Labs, the company behind NBA Top Shot and the original developers behind
the Flow blockchain, uses blockchain technology to bring NFTs and new forms of
digital engagement to fans around the world. Since it was founded in 2018,
Dapper Labs has given consumer enthusiasts a real stake in the game by bringing
them closer to the brands they love, enabling engaged and exciting communities
for them to contribute to, and powering new pathways for them to become
creators themselves. Dapper Labs' current studio partners include the NBA,
NBPA, WNBA, WNBPA, Warner Music Group, Ubisoft, Genies and UFC. Notable
investors in Dapper Labs include Andreessen Horowitz, Coatue, Union Square
Ventures, Venrock, Google Ventures (GV), Samsung, and the founders of
Dreamworks, Reddit, Coinbase, Zynga, and AngelList, among others. For more
about Dapper Labs' products and mission, visit dapperlabs.com (
).
About OneTeam Partners
Formed in November 2019, OneTeam Partners is a joint venture between the NFL
Players Association (NFLPA), MLB Players Association (MLBPA) and RedBird
Capital Partners. OneTeam helps athletes maximize the value of their name,
image and likeness rights by transforming the way in which athletes interact
with businesses across four verticals: licensing, marketing, content and
investing. OneTeam represents a range of commercial business interests on
behalf of the NFLPA, MLBPA, Major League Soccer PA, U.S. Women's National Team
PA, WNBPA, and U.S. Rugby PA.
Media Contacts: National Football League (NFL) - Liana Bailey,
liana.bailey@nfl.com; Dapper Labs - Rachel Rogers, rachel.rogers@dapperlabs.com
SOURCE Dapper Labs, Inc.
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