Dentsu Unveils dentsu gaming: A New Global Solution for Brands to Better Engage With 3 Bn Gamers Worldwide
PR92033
LONDON, Sept. 30, 2021 /PRNewswire=KYODO JBN/ --
Today, dentsu group launches dentsu gaming – an integrated solution which
brings together the extensive gaming heritage and expertise of dentsu japan
network with the global scale and specialist capabilities within dentsu
international.
Logo - https://mma.prnewswire.com/media/1638536/dentsu_gaming_Logo.jpg
The dentsu gaming solution will be accessible through its production, creative,
CXM and media agencies globally, including Carat, dentsu X, iProspect, Isobar,
dentsumcgarrybowen, Merkle and the Content Business Design Centre (CBDC) within
dentsu Inc. As a new global solution, dentsu gaming provides access to
specialist strategy, activation and original intellectual property (IP)
development for brands seeking to connect with and navigate the gaming
ecosystem.
Leading the global launch of dentsu gaming, Keiichi Yoshizaki, Executive
Officer, Dentsu Inc comments; "Our philosophy is that gaming is more than just
advertising – it is about creating, amplifying and adding momentum to culture
and the industry at large. With dentsu gaming we do this through our own
in-house gaming studios, innovative business ventures, investing in gaming
start-ups and through strategic partnerships at global scale and, this sets us
apart from all others."
Through its network of agencies and teams worldwide dentsu now provides bespoke
game and IP development, in-game advertising, commerce, consumer promotions,
native game integrations, Augmented Reality (AR), Virtual Reality (VR), talent
activation, esports and experiential as its core capabilities through dentsu
gaming.
Peter Huijboom, Global CEO, Media and Global Clients, dentsu international, and
one of the executive sponsors of dentsu gaming, adds: "Bringing together the
exceptional talent and deep gaming expertise from across the group, this new
global solution makes it easier for clients and partners to leverage the
potential of gaming for business growth through local market dentsu agency
brands they already know and trust."
With a heritage of more than 35+ years in the gaming and entertainment space,
dentsu has been working with pioneering brands and developers since the gaming
industry's infancy and continues to innovate and break new ground. Powered by
thousands of passionate people globally, dentsu gaming is led by its guiding
principle of authentic and respectful engagement within the gaming community.
Dentsu stands with the creators and players to make the future of gaming
representative, inclusive and accessible for all.
For more information visit www.dentsu.com/gaming.
NOTES TO EDITORS
-- Full press release available here:
https://www.dentsu.com/news-releases/dentsu-unveils-dentsu-gaming
-- For assets please click here: https://youtu.be/qHt3UA9MITo
-- 3bn gamers worldwide (Newzoo, June 2021)
-- Core service offering of dentsu gaming:
-- Strategy: dentsu gaming augments existing teams, to act as
strategic advisors to provide subject matter expertise and navigation
through complex gaming and client ecosystems.
-- Activation: dentsu gaming connects a range of professional
services, spanning media, creative, and CXM (Customer Experience) in
markets and across regions to provide clients a flexible, modular
approach based on project needs
-- IP Development: Through strategic investments, dentsu gaming
provides the means to produce, develop and monetize intellectual
property (IP) such as original games, content, and events
-- Partnerships: dentsu gaming brokers client and partner access
through advantages such as first looks, exclusive research, IP
integration and DE&I initiatives
About Dentsu Group (dentsu)
Led by Dentsu Group Inc. (Tokyo: 4324) (ISIN: JP3551520004), a pure holding
company established on 1 January 2020, the Dentsu Group encompasses two
operational networks: dentsu japan network, which oversees dentsu's agency
operations in Japan, and dentsu international, its international business
headquarters in London, which oversees dentsu's agency operations outside of
Japan.
With a strong presence in over 145 countries and regions across five continents
and with more than 64,000 dedicated professionals, the Dentsu Group provides a
comprehensive range of client-centric integrated communications, media and
digital services through its six leadership brands -- Carat, dentsu X,
iProspect, Isobar, dentsumcgarrybowen, and Merkle -- as well as through dentsu
japan network companies, including Dentsu Inc., the world's largest single
brand agency with a history of innovation. The Group is also active in the
production and marketing of sports and entertainment content on a global scale.
Dentsu Group Inc. website: https://www.group.dentsu.com/en/
SOURCE Dentsu International
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