DAZN And YouTube Launch UEFA Women's Champions League Coverage Live Around The World
PR92097
LONDON, October 4, 2021, /PRNewswire=KYODO JBN/--
Fans can watch all 61 matches on DAZN and free on DAZN's YouTube channel
beginning with the group stage kickoff tomorrow 5 October
DAZN assembles biggest on-air team ever to cover women's football for a single
broadcaster and unveils new plans around 'We All Rise' city series, Game of the
Week, social content, and more
New global research report further underlines partnership commitment to close
the women's sport coverage and viewership gap
With the group stage of the UEFA Women's Champions League
[https://www.youtube.com/watch?v=xd2S8kwzYdk ] officially kicking off, global
sports streaming platform and host broadcaster DAZN together with partner
YouTube are thrilled to begin live broadcast coverage for fans around the
world, marking the official start to the landmark multi-year deal announced [
] earlier this year. From tomorrow 5 October through to the finals in May, all
61 matches will be available live on DAZN [http://www.dazn.com/ ] and free
globally on DAZN's new UEFA Women's Champions League YouTube channel
[https://www.youtube.com/channel/UCxgii5f9u4YgXCeubCozbEA ].
As it's the first time UEFA has centralized all Women's Champions League
matches, through the partnership with DAZN and YouTube, fans for the first time
will finally be able to follow every single match, throughout the entire
season, all around the world, in one single place, for free - making the best
women's football monumentally easier to watch than ever before. This type of
universal availability and exposure is long overdue and essential to grow the
competition and ensure women's football overall rises into the ubiquitous
mainstream – where it belongs.
"I am thrilled about this partnership. For people to have access to our games
wherever they are is a massive move in the right direction, which was long
overdue in my eyes. And looking at the content DAZN is planning, to put the
spotlight on players and stories across all places, will take things to the
next level too," said Ada Hegerberg, all-time highest scorer in the UEFA
Women's Champions League, Olympique Lyonnais superstar, and DAZN's first ever
season-long global women's football ambassador who is eyeing a long-awaited
comeback soon. "UEFA Women's Champions League is coming close and I can't wait
for this season to start and show the world what we are made of!"
Building on a long-time commitment to women's sport and long-term mission of
growing the women's game, DAZN has now also unveiled its initial content,
broadcast coverage, talent, and social plans that will bring even more
visibility to players, clubs, and the elite competition itself.
"We All Rise" Series – More In-Depth Storytelling
The debut content on DAZN's UEFA Women's Champions League YouTube channel was
"We ALL Rise With More Eyes" [https://www.youtube.com/watch?v=qxF40zSjFCw ] – a
campaign film conveying the brand's unwavering belief in the ripple effect more
visibility will have on taking the women's competition to new heights. Building
on this and a shared mission with UEFA and YouTube of turning more athletes
into household names and inspiring the next generation of players, DAZN is
unveiling the next installment of "We All Rise": a special six-part series that
will shine a light on women's football in six influential European cities, from
grassroots and local community to the professional game itself.
Each week of group stage play, DAZN will premiere a new short-form episode at
halftime across all matches that features a diverse mix of locals from each
city – including pro footballers, coaches, grassroots players, clubs, local
officials, and more. Collectively, their unique voices and powerful experiences
converge to tell the firsthand story of that city's rich history of the game
and revealing how – finally - women's football is indeed on the rise.
The six-city tour will start in the UK, with the first episode "We All Rise:
London" premiering tomorrow and featuring interviews with members of English
club team Dulwich Hamlet, community girls football club Hackney Laces,
Britain's first female Muslim football referee JJ Roble, former manager of the
Arsenal women's team Vic Akers O.B.E., London Mayor Sadiq Khan, star players
and legends including Katie Chapman, and more.
Next, the storytelling journey travels to France with "We All Rise: Paris";
this second episode will star freestyle footballer and Common Goal member Lisa
Zimouche, PSG player Kadidiatou Diani, PSG Academy up-and-comer Laurina Fazer,
PSG legend and Common Goal member Arianna Criscione, Muslim women's football
community collective Les Hijabeuses, inclusive amateur women's football team
Cacahuètes, and more. Following its broadcast premiere, each episode will also
individually be available for fans to watch on both DAZN and YouTube.
Game of the Week – More All-Access Coverage
Continuing the showcase of the best of women's football throughout the entire
UEFA Women's Champions League, DAZN will also travel to a different city each
week for its official Game of The Week - giving viewers on DAZN and on YouTube
an up close and personal look at all aspects of the game. The Game of the Week
will be hosted by a rotating group of iconic faces from football and the wider
sports and entertainment world and, beyond the live action itself, take viewers
onto and beyond the pitch as well as behind-the-scenes with their favorite
players.
The first Game of the Week will be Barcelona vs Arsenal on 5 October and the
second will be Juventus vs Chelsea on 13 October, with both featuring a
top-notch presentation team soon to be unveiled.
On-Air Talent Squad – More Expertise and Reach
Ahead of live broadcast kicking off tomorrow, DAZN is proud to have lined up
the biggest on-air team ever assembled to cover women's football for a single
broadcaster – including dozens of professional commentators all over the world,
from former players to the biggest names in football broadcasting across
England, France, Spain, Germany, Italy, Denmark, Iceland, Sweden, Portugal, and
Ukraine.
With this historic women's football pundit squad in place, DAZN will guarantee
every single match for the season to be available for global audiences in up to
three languages: 1. home team language 2. away team language and 3. if not
already covered, English. This marks a first in UEFA Women's Champions League
history, as matches have never consistently been available in this many
languages before for fans worldwide, and thus is another major step towards
increasing the potential fanbase and growing the competition overall.
DAZN's new talent lineup includes such recognizable names as:
Pien Meulensteen (England): Seasoned sports broadcasting and women's football
pro currently working with Manchester United TV, Premier League Productions and
BBC Radio.
Romain Balland (France): Long-established women's football journalist and
Eurosport women's football presenter since 2014.
Sandra Riquelme (Spain): Former pro footballer and current commentator for
Vamos on Movistar and presenter for dedicated women's football channel El Patio
on YouTube.
Pierluigi Pardo (Italy): Legendary broadcast vet universally considered "the"
voice of football in Italy.
Verena Schweers (Germany): Former Bayern Munich and Wolfsburg star as well as
German national team player.
Social – More Nonstop Football
Beyond broadcast, DAZN is also committed to keeping fans on the pulse of
everything football with a steady stream of social content showcasing the
breadth and depth of the women's game:
On YouTube, fans can expect hundreds of pieces of non-live content annually,
including nonstop highlights featuring all the players, clubs, and goals from
the season. Additionally, an ever-growing library of content will include the
new "We All Rise" series, Game of the Week clips, player interviews and
profiles, team highlights and best-of goal reels, a new "This Is"
[http://youtube.com/watch?v=gHOHEfwD1Ts ] series that will help fans get to
know each team in the competition, and much more to come.
On both Instagram [https://www.instagram.com/daznfootball/?hl=en ] and Twitter
[https://twitter.com/DAZNFootball ], @DAZNfootball will bring a global football
audience the best narratives, highlights, clips, moments, and reactions around
the beautiful game, covering the best of football – period – with both women's
and men's football equally showcased on one single channel on both platforms.
Closing The Women's Sport Gap – More Industry Action
Underlining the vision and mission behind the UEFA Women's Champions League
deal and partnership plans is a new global research report published today by
DAZN and The Female Quotient. Titled "The Coverage Gap,"
[https://dazngroup.com/sports-desk/womenssports/thecoveragegap/ ] it includes
new data across eight countries including the UK, U.S., France, and Spain that
uncover key findings around the lack of regular women's sport coverage
(coverage defined here as broadcast, news, and social), how that translates for
consumers into ongoing barriers to viewership, and why more visibility is
critical to narrow and close the gap.
The full report can be viewed and downloaded HERE
[https://dazngroup.com/sports-desk/womenssports/thecoveragegap/ ]. Key findings
include:
64% of consumers say they don't watch women's sports because they don't know
enough about the athletes and teams, don't have as many opportunities to watch,
or aren't aware of where they can catch the games that are available.
There is a 30% gap between sports fans that watch men's sports (93%) vs. those
that watch women's sports (only 63%).
Minimal promotion for events, broadcast disparities, and lack of steady media
and social coverage and storytelling creates a significant barrier to
viewership.
To close the gap and further grow the sport, DAZN and partners UEFA and YouTube
invite key industry stakeholders to join in committing to making it easier for
fans to tune in and follow along consistently, by increasing the visibility and
coverage of women's football and women's sport overall at the same breadth and
depth as unfailingly seen in men's sport.
Because more leads to more, and we all rise with more eyes.
With UEFA Women's Champions League, it all begins tomorrow as the 16 top
European contenders go head-to-head in pursuit of championship glory – live on
DAZN and on YouTube. The full schedule is below (all times listed in CEST) and
you can learn more about the entire competition HERE.
Matchday 1
Tuesday 5 October
Hoffenheim vs HB Køge (18:45), Häcken vs Lyon (18:45)
Barcelona vs Arsenal (21:00), Benfica vs Bayern München (21:00)
Wednesday 6 October
Servette vs Juventus (18:45), WFC Kharkiv vs Real Madrid (18:45)
Chelsea vs Wolfsburg (21:00), Breidablik vs Paris Saint-Germain (21:00)
Matchday 2
Wednesday 13 October
Wolfsburg vs Servette (18:45), Paris Saint-Germain vs WFC Kharkiv (18:45)
Juventus vs Chelsea (21:00), Real Madrid vs Breidablik (21:00)
Thursday 14 October
HB Køge vs Barcelona (18:45), Bayern München vs Häcken (18:45)
Arsenal vs Hoffenheim (21:00), Lyon vs Benfica (21:00)
Matchday 3
Tuesday 9 November
Servette vs Chelsea (18:45), WFC Kharkiv vs Breidablik (18:45)
Paris Saint-Germain vs Real Madrid (21:00), Juventus vs Wolfsburg (21:00)
Wednesday 10 November
Barcelona vs Hoffenheim (18:45), HB Køge vs Arsenal (18:45)
Benfica vs Häcken (21:00), Lyon vs Bayern München (21:00)
Matchday 4
Wednesday 17 November
Hoffenheim vs Barcelona (18:45), Häcken vs Benfica (18:45)
Bayern München vs Lyon (21:00), Arsenal vs HB Køge (21:00)
Thursday 18 November
Wolfsburg vs Juventus (18:45), Breidablik vs WFC Kharkiv (18:45)
Real Madrid vs Paris Saint-Germain (21:00), Chelsea vs Servette (21:00)
Matchday 5
Wednesday 8 December
Servette vs Wolfsburg (18:45), WFC Kharkiv vs Paris Saint-Germain (18:45)
Chelsea vs Juventus (21:00), Breidablik vs Real Madrid (21:00)
Thursday 9 December
HB Køge vs Hoffenheim (18:45), Häcken vs Bayern München (18:45)
Arsenal vs Barcelona (21:00), Benfica vs Lyon (21:00)
Matchday 6
Wednesday 15 December
Bayern München vs Benfica (18:45), Lyon vs Häcken (18:45)
Barcelona vs HB Køge (21:00), Hoffenheim vs Arsenal (21:00)
Thursday 16 December
Real Madrid vs WFC Kharkiv (18:45), Paris Saint-Germain vs Breidablik (18:45)
Juventus vs Servette (21:00), Wolfsburg vs Chelsea (21:00)
Following the group stage, quarterfinals will take place in March, semifinals
in April, and the final championship match in May.
About DAZN Group
DAZN Group is one of the fastest growing sports media companies in the world.
Headquartered in the UK and with employees in over 25 countries, our businesses
touch every aspect of the way fans engage with sports; from production, through
to content distribution and commercialization. DAZN Group is home to DAZN, the
leading global sports streaming platform, DAZN News, the popular sports portal
and DAZN Player, the proprietary sports VOD platform for publishers. DAZN is
leading the charge to give sports fans around the world access to sport
anytime, anywhere. DAZN guarantees affordable access on connected devices
including smart TVs, set-top boxes, streaming sticks, smartphones, tablets, PCs
and game consoles. DAZN is now live in more than 200 countries and territories.
Visit www.dazngroupl.com for more information.
About YouTube
Launched in May 2005, YouTube's mission is to give everyone a voice and show
them the world. We believe that everyone deserves to have a voice, and that the
world is a better place when we listen, share and build community through our
stories. YouTube is a Google company.
About UEFA
UEFA – the Union of European Football Associations – is the governing body of
European football. It is an association of associations, a representative
democracy, and is the umbrella organisation for 55 national football
associations across Europe. Its objectives are, among other things, to deal
with all questions relating to European football, to promote football in a
spirit of unity, solidarity, peace, understanding and fair play, without any
discrimination on the part of politics, race, religion, gender or any other
reason, to safeguard the values of European football, promote and protect
ethical standards and good governance in European football, maintain relations
with all stakeholders involved in European football, and support and safeguard
its member associations for the overall well-being of the European game.
About The Female Quotient (The FQ)
Changing the equation. Closing the gaps. Fueled by the ideas, ambitions,
innovations and empathy of a network of 50,000 working women around the world,
The FQ is a collaborative global effort to eliminate the gender gap. While led
by women, engaged and inspired leaders join this collective enterprise. The
FQ's diverse mix of live events, online forums, custom research, media, and
corporate advisory services identifies challenges, surfaces effective
strategies, forges powerful networks, and ultimately sparks measurable
progress. For more information, visit: www.thefemalequotient.com.
Video - https://mma.prnewswire.com/media/1651714/WeAllRiseWithMoreEyes.mp4
Logo - https://mma.prnewswire.com/media/1097249/DAZN_Group_Logo.jpg
SOURCE: DAZN
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