The Glen Grant(R) hosts exclusive Launch Event In Partnership with Rolls Royce to Celebrate Dennis Malcolm Anniversary Edition Aged 60 Years
PR92168
LONDON, Oct. 7, 2021 /PRNewswire=KYODO JBN/--
- Campari Group CEO Bob Kunze-Concewitz leads the way for exclusive preview of
the coveted release at the Rolls Royce showroom in Mayfair, honouring acclaimed
Master Distiller Dennis Malcolm
This evening, The Glen Grant, the award-winning single malt scotch from
Speyside, hosted an exclusive event at the new Rolls Royce showroom in Mayfair
to celebrate the launch of a refined, limited-edition 60 year-old single malt
scotch whisky.
Photo - https://mma.prnewswire.com/media/1654620/GlenGrant1.jpg
Photo - https://mma.prnewswire.com/media/1654619/GlenGrant2.jpg
Logo - https://mma.prnewswire.com/media/1654618/GlenGrant3.jpg
The release is in celebration of and tribute to, the storied, six-decades long
career of The Glen Grant's own Dennis Malcolm, known as one of Scotland's
longest serving distillers. Attendees such as designer Joshua Kane, Campari CEO
Bob Kunze-Concewitz and Editor of NetJets Farhad Heydari, had the chance to
enjoy a taste of the rare liquid in a toast led by Master Distiller Malcolm
himself, following addresses from Bob Kunze-Concewitz, CEO of Campari Group.
For almost 22,000 days and nights, this carefully distilled amber malt whisky
has matured naturally in a hand-selected Oloroso sherry cask, filled on October
24th, 1960 - the oldest, to date, distillery bottling in the brand's 181 year
history. An extremely rare and precious liquid, The Dennis Malcolm 60th
Anniversary Edition, is a luxurious, aromatic spirit, exuding an elegance that
can only be achieved with time and dedication. The result is - quite simply - a
sublime masterpiece. With only 360 decanters available, this complex alchemy of
spirit and time is a rare specimen and a truly once-in-a-lifetime experience.
Before having the pleasure to sample the rare, refined 60 year old spirit,
guests enjoyed The Glen Grant cocktails and noshed on canapes while they sipped
drinks neat and on the rocks from the award-winning, world-renowned The Glen
Grant core range, including the 15 and 18 Year Old aged spirits.
The first of the decanters (Bottle No. 88) was purchased at auction during a
special dinner at the Shanghai St Regis Hotel in China last week. The winning
bid came from Ms. Luo Xiaorong, a whisky collector from Chengdu, who bid
380,000 RMB for the bottle, making it the highest-price sale in The Glen
Grant's history.
"With the launch of The Glen Grant (R) Dennis Malcolm 60th Anniversary
Edition, we celebrate and pay tribute to the career of a true Scottish
gentleman and globally recognized Scotch Whisky craftsman- an unwavering
champion for the whisky industry," remarked co-host Bob Kunze-Concewitz, CEO of
Campari Group. "With craftsmanship at the heart of The Glen Grant, it was only
fitting that we partner with a brand that embodies British quality and luxury,
and so we looked to Rolls Royce and its showroom in Mayfair. This is an
incredibly exciting time for The Glen Grant as we make our entrance into the
luxury market, and we could think of nowhere better to showcase this extremely
special expression of our portfolio."
Each marked with a bespoke number, every one of the 360 decanters have been
made from hand-blown crystal glass, designed by world renowned Glencairn
Studio, and are based on the design of the distillery's unique tall slender pot
stills. Nestled in an elegant presentation case crafted from sustainable
walnut, the decanter itself requires over 15 hours of expert craftsmanship for
each creation, encompassing intricate details which symbolize the unique aromas
of The Glen Grant. Each presentation case has the Master Distiller's signature
engraved within it and includes a Certificate of Authenticity, signed
personally by Dennis Malcolm.
'It's been such a joy to spend my life working in an industry and with a craft
that I'm so passionate about. Much like our UK launch partner, Rolls Royce, The
Glen Grant has always been about consistent dedication to craftsmanship and
quality, and this comes across in the high standard of what we produce. This
quality cannot be maintained without the right people, looking after the brand
and ensuring that care and attention go into every bottle. This evening was a
night to celebrate all of the people who have made The Glen Grant the brand
that it is today."
The Glen Grant Dennis Malcolm 60th Anniversary Edition Aged 60 Years is priced
at € 25,000.00 and will be available in select retailers in global markets
beginning in October, 2021. The launch event and release of the new expression
marks an exciting new chapter for The Glen Grant, showcasing the incredible six
decade career of the Master Distiller on the world's stage
All Images from the event can be accessed HERE: (
).
SOURCE: The Glen Grant
本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。
このプレスリリースには、報道機関向けの情報があります。
プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。