Arcelik recognized for its Omnichannel Transformation at the World Retail Awards
PR92148
ISTANBUL, Oct. 6, 2021 /PRNewswire=KYODO JBN/ --
Industry-leading appliance giant scooped coveted prize for its impressive,
rapidly delivered cross-channel strategy
Arcelik A.S. (IST: ARCLK) ("Arcelik"), one of the world's leading household
appliance manufacturers, including global brands such as Beko and Grundig has
been acknowledged for its omnichannel transformation at the World Retail
Awards.
The prestigious awards ceremony, which is hosted annually, celebrates
excellence in retail. This year, the organisation sought to highlight the
outstanding response by retailers from around the world to the COVID-19 crisis.
The awards also showcased the work that companies have done to offer support to
their employees, customers, communities, industry peers and the global economy
throughout these unprecedented times.
A record number of applicants entered the World Retail Awards this year and
Arcelik is proud to have been recognized as the winner in Omnichannel
Transformation category. The Omnichannel Transformation category recognizes the
work undertaken by retailers to radically change their existing business models
which are based around a portfolio of stores and integrate them with their
online channels.
In the award announcement, Arcelik was commended for its holistic approach in
embracing such a high level of transformation. From C-Suite executives to its
employees all around the world, to the brand's global headquarters and its
multiple sales points – this level of digitalization, in such a short space of
time and across all touch points was acknowledged for being extremely
impressive.
Commenting on the World Retail Awards win, Arcelik CEO Hakan Bulgurlu said:
"Adapting to the 'new' normal over the last 18 months has presented a series of
unique and wide-ranging challenges. At Arcelik we came together to overcome
them, as we always do. I know that I speak on behalf of the entire company when
I say that we are thrilled to have been recognized for our efforts to transform
our business model and adapt to the increasing ecommerce demands from our
customers. To win this award, alongside such an impressive list of our industry
peers is a significant achievement for our business and it is extremely
humbling to know that we have set an exemplary standard for others to follow."
The World Retail Awards also cited Arcelik's speed and cooperation in process
optimization, its impressive business results, striking growth in the
e-commerce category and its ability to achieve such radical and successful
change despite the company's size, as further rationale for Arcelik picking up
the much-coveted Omnichannel Transformation prize.
Arcelik's success in e-commerce also drew the attention of Harvard Business
School, one of the world's most prestigious business schools, and was featured
as a case study at Harvard University in February 2021. Arcelik's
transformation journey is now part of the curriculum at a number of
universities around the world, including Harvard.
World Retail Awards
The World Retail Congress brings together the leaders of today's global retail
industry – from multi-national powerhouses to game-changing start-ups and
disruptors. They are united in their focus on understanding and serving today's
consumers and ensuring that their businesses change and innovate at the high
velocity needed to thrive in the twenty-first century. The Congress provides an
unrivalled high-level forum for senior retailers to learn, share insight, form
powerful connections and shape the future of global retail.
In enabling this, the Congress works closely with retail leaders and industry
advisors to build a programme that goes to the heart of key issues. This brings
together over 120 speakers including some of the brightest minds inside retail
and out, including those from economics, academia, politics and NGOs.
About Arcelik
With over 40,000 employees throughout the world, Arcelik's global operations
include sales and marketing offices in 48 countries, and 28 production
facilities in 9 countries and 12 brands (Arcelik, Beko, Grundig, Blomberg,
ElektraBregenz, Arctic, Leisure, Flavel, Defy, Altus, Dawlance, Voltas Beko).
As Europe's second largest white goods company by market share (based on
volumes), Arcelik's consolidated revenue reached US$4.3 Billion in 2020.
Arcelik's 30 R&D and Design Centers across the globe, are home to over 1,700
researchers and hold more than 3,000 international patent applications to date.
Arcelik is named the "Industry Leader" in the Durable Home Appliances category
for the 2nd year in a row in Dow Jones Sustainability Index 2020 and, in
accordance with PAS 2060 Carbon Neutrality Standard, became carbon-neutral in
global production plants in 2019 and 2020 fiscal years with its own carbon
credits. Arcelik's mission is 'Respecting the World, Respected Worldwide.'
www.arcelikglobal.com
Photo:
https://mma.prnewswire.com/media/1653922/WRA_Omnichannel_Transformation_Award.jpg
Photo: https://mma.prnewswire.com/media/1653920/Hakan_Bulgurlu.jpg
Logo: https://mma.prnewswire.com/media/1653921/Arcelik_Logo.jpg
Source: Arcelik
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