The Megatrend for the 2022 Spielwarenmesse: Toys go Green
PR92284
NUREMBERG, Germany, Oct. 13, 2021 /PRNewswire=KYODO JBN/ --
- Sustainability is becoming ever more important
- "Toys go Green" special area with four themed islands
Sustainability has become a highly significant topic worldwide. The
International TrendCommittee for the Spielwarenmesse is similarly devoting its
efforts to this development. To highlight the importance of the topic within
the toy industry, the 13 members of the TrendCommittee will be focusing on this
one megatrend for 2022: Toys go Green. In consultation with the experts, the
team at the world's leading trade fair has identified four product categories
relevant to the trend: "Made by Nature," "Inspired by Nature," "Recycle &
Create," and "Discover Sustainability." From 2 to 6 February 2022, the
Spielwarenmesse will be bringing the topic to life at the "Toys go Green"
special area in Hall 3A. Products from the different segments will be presented
on four themed islands.
Made by Nature: bamboo, cork and more
Wooden toys such as building blocks and sorting games have long been firm
fixtures in countless children's playrooms. The "Made by Nature" section
demonstrates that toys can also be made from many other natural materials. The
range of raw materials that nature has to offer is broad and diverse, and
includes products such as maize, rubber, bamboo, wool and cork.
Inspired by Nature: the plastics of the future
The "Inspired by Nature" segment likewise revolves around renewable raw
materials. The production of plastics is heavily dependent on fossil resources
such as oil, coal and natural gas. This product category demonstrates that
there are other ways, too. It presents toys made from bio-based plastics that
are environmentally friendly.
Recycle & Create: new from old
Sustainably manufactured products are at the heart of the "Recycle & Create"
category. On the one hand, it showcases toys made of recycled raw materials; on
the other, it focuses on creating new toy ideas with upcycling.
Discover Sustainability: learning through play
Toys can help children to understand complex situations by simplifying and
clarifying them. These are the products at the forefront of "Discover
Sustainability." The segment displays toys that use play to explain topics such
as environment and climate, and to make children aware of the issues.
The "Toys go Green" special area in Hall 3A presents toys that are relevant to
the categories of this megatrend. Four themed islands invite retailers and
buyers to discover products and try them out. Additionally, the special area
provides concise background information on the topic of sustainability. Next
door, at the Toy Business Forum, industry participants can similarly learn
about "Toys go Green" from daily expert presentations.
Concise articles on the topic of sustainability and examples of best practice
are available on the website https://www.spielwarenmesse.de/en/toysgogreen.
Spielwarenmesse®
The trade fair and marketing services provider Spielwarenmesse eG is the
organiser of the Spielwarenmesse® – the leading international trade fair for
toys, hobbies and leisure. This B2B fair creates a comprehensive communication
and ordering platform for national and international exhibitors. Its
presentation of innovations and comprehensive overview of the industry
represent a valuable pool of information for specialist retailers from around
the world, guiding them through the market every year. Since 2013, the term
Spielwarenmesse® has also been a protected word mark in Germany.
Fair date: Spielwarenmesse®, Wednesday to Sunday, 2 – 6 Feb 2022
Photo - https://mma.prnewswire.com/media/1659179/Spielwarenmesse_1.jpg
Photo - https://mma.prnewswire.com/media/1659181/Spielwarenmesse_2.jpg
Photo - https://mma.prnewswire.com/media/1659182/Spielwarenmesse_3.jpg
Photo - https://mma.prnewswire.com/media/1659183/Spielwarenmesse_4.jpg
Logo - https://mma.prnewswire.com/media/1659178/Toys_go_Green_Logo.jpg
Source: Spielwarenmesse eG
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