The Megatrend for the 2022 Spielwarenmesse: Toys go Green

Spielwarenmesse eG

2021/10/14 11:42



NUREMBERG, Germany, Oct. 13, 2021 /PRNewswire=KYODO JBN/ --


- Sustainability is becoming ever more important


- "Toys go Green" special area with four themed islands


Sustainability has become a highly significant topic worldwide. The

International TrendCommittee for the Spielwarenmesse is similarly devoting its

efforts to this development. To highlight the importance of the topic within

the toy industry, the 13 members of the TrendCommittee will be focusing on this

one megatrend for 2022: Toys go Green. In consultation with the experts, the

team at the world's leading trade fair has identified four product categories

relevant to the trend: "Made by Nature," "Inspired by Nature," "Recycle &

Create," and "Discover Sustainability." From 2 to 6 February 2022, the

Spielwarenmesse will be bringing the topic to life at the "Toys go Green"

special area in Hall 3A. Products from the different segments will be presented

on four themed islands.


Made by Nature: bamboo, cork and more


Wooden toys such as building blocks and sorting games have long been firm

fixtures in countless children's playrooms. The "Made by Nature" section

demonstrates that toys can also be made from many other natural materials. The

range of raw materials that nature has to offer is broad and diverse, and

includes products such as maize, rubber, bamboo, wool and cork.


Inspired by Nature: the plastics of the future


The "Inspired by Nature" segment likewise revolves around renewable raw

materials. The production of plastics is heavily dependent on fossil resources

such as oil, coal and natural gas. This product category demonstrates that

there are other ways, too. It presents toys made from bio-based plastics that

are environmentally friendly.


Recycle & Create: new from old


Sustainably manufactured products are at the heart of the "Recycle & Create"

category. On the one hand, it showcases toys made of recycled raw materials; on

the other, it focuses on creating new toy ideas with upcycling.


Discover Sustainability: learning through play


Toys can help children to understand complex situations by simplifying and

clarifying them. These are the products at the forefront of "Discover

Sustainability." The segment displays toys that use play to explain topics such

as environment and climate, and to make children aware of the issues.


The "Toys go Green" special area in Hall 3A presents toys that are relevant to

the categories of this megatrend. Four themed islands invite retailers and

buyers to discover products and try them out. Additionally, the special area

provides concise background information on the topic of sustainability. Next

door, at the Toy Business Forum, industry participants can similarly learn

about "Toys go Green" from daily expert presentations.


Concise articles on the topic of sustainability and examples of best practice

are available on the website




The trade fair and marketing services provider Spielwarenmesse eG is the

organiser of the Spielwarenmesse® – the leading international trade fair for

toys, hobbies and leisure. This B2B fair creates a comprehensive communication

and ordering platform for national and international exhibitors. Its

presentation of innovations and comprehensive overview of the industry

represent a valuable pool of information for specialist retailers from around

the world, guiding them through the market every year. Since 2013, the term

Spielwarenmesse® has also been a protected word mark in Germany.


Fair date: Spielwarenmesse®, Wednesday to Sunday, 2 – 6 Feb 2022


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Source: Spielwarenmesse eG