Empire State Building Partners With Bronx Brewery As Second Vendor In ESB Pop-Up Program To Offer Drinks And Snacks To Guests
PR92310
NEW YORK, Oct. 14, 2021 /PRNewswire=KYODO JBN/ --
--Pop-up vendors will be featured every month in the Observatory Experience at
the World's Most Famous Building, which celebrates its 90th anniversary in 2021
Prost! In its 90th year, the Empire State Building (ESB)
(https://www.esbnyc.com/ ) has much to toast to as it brings Oktoberfest to its
iconic 86th Floor Observatory with Bronx Brewery (https://c212.net/c/link/?t=0&l=en&o=3322666-1&h=2666190114&u=https%3A%2F%2Fwww.thebronxbrewery.com%2F&a=Bronx+Brewery) every Thursday through Saturday, Oct. 14-30 from 5-9 p.m. The pop-up marks
the first time in the building's history that drinks will be served within the
Observatory Experience.
Photo -
https://mma.prnewswire.com/media/1659769/The_Empire_State_Building_90th_Anniversary.jpg
"We continue the 90th Anniversary celebration of the World's Most Famous
Building this fall in partnership with local favorite Bronx Brewery," said
Jean-Yves Ghazi, president of the Empire State Building Observatory. "With the
implementation of our industry-leading indoor environmental quality, our guests
can enjoy our new reimagined, immersive digital and tactile exhibits with
confidence before they relax with an evening drink and the most spectacular
360-degree, open-air views that New York City can offer."
The award-winning craft brewery from the Bronx's Port Morris neighborhood will
sell four select beers -- their American Pale Ale, World Gone Hazy IPA, Smile
My Guy IPA, and Das Bronx Oktoberfest -- from a special 90th Anniversary cart
on the building's 86th floor. The Empire State Building's own STATE Grill and
Bar (https://c212.net/c/link/?t=0&l=en&o=3322666-1&h=846857310&u=https%3A%2F%2Fwww.patinagroup.com%2Fstate-grill-and-bar&a=STATE+Grill+and+Bar) will offer $10 mini NY-style cheesecakes alongside the brewer's selections.
Bronx Brewery is the second vendor in the building's Observatory pop-up program
after a successful August run with My Cookie Dealer.
"We are proud to join forces with the Empire State Building to celebrate
Oktoberfest in the heart of New York City," said Sean Valenti, spokesperson for
Bronx Brewery. "Our work revolves around community, creativity, and
inclusivity, which are all things that come to mind when we think of the Empire
State Building."
Guests are encouraged to sip their beverages on the iconic 86th Floor
Observatory and tag photos with #PopUpTop for the chance to be featured on ESB
social channels. Future monthly pop-ups at the Empire State Building
Observatory will be announced separately.
Relevant hi-res imagery can be downloaded here
(https://c212.net/c/link/?t=0&l=en&o=3322666-1&h=1185870898&u=https%3A%2F%2Fwww.dropbox.com%2Fsh%2Fb87tqzjpxm55mr7%2FAADaYkDvbpjky_soRZ__60cla%3Fdl%3D0&a=here). For more information about the Empire State Building and to purchase
tickets, please visit https://esbnyc.com.
###
About the Empire State Building
The Empire State Building (https://c212.net/c/link/?t=0&l=en&o=3322666-1&h=1488251686&u=https%3A%2F%2Fprotect-us.mimecast.com%2Fs%2FTuS1Cn5zG6h6KnKmiKHQyf%3Fdomain%3Du17581168.ct.sendgrid.net&a=The+Empire+State+Building), "The World's Most Famous Building," owned by Empire State Realty Trust
(https://c212.net/c/link/?t=0&l=en&o=3322666-1&h=3604917177&u=https%3A%2F%2Fprotect-us.mimecast.com%2Fs%2FmEX6Co2OAXTKBkBvhNfNiO%3Fdomain%3Du17581168.ct.sendgrid.net&a=Empire+State+Realty+Trust), Inc. (NYSE: ESRT), soars 1,454 feet above Midtown Manhattan from base to
antenna. The $165 million reimagination of the Empire State Building
Observatory Experience creates an all-new experience with a dedicated guest
entrance, an interactive museum with nine galleries, and a redesigned 102nd
Floor Observatory with floor-to-ceiling windows. The journey to the
world-famous 86th Floor Observatory, the only 360-degree, open-air observatory
with views of New York and beyond, orients visitors for their entire New York
City experience and covers everything from the building's iconic history to its
current place in pop-culture. Learn more at www.esbnyc.com (https://c212.net/c/link/?t=0&l=en&o=3322666-1&h=294733504&u=https%3A%2F%2Fprotect-us.mimecast.com%2Fs%2F9KPKCpYz9LFxv5vAsBRwmO%3Fdomain%3Du17581168.ct.sendgrid.net&a=www.esbnyc.com). 2021 is the 90th anniversary year of the Building which officially opened
on May 1, 1931. Declared "America's Favorite Building" by the American
Institute of Architects, as well as the world's most popular travel destination
by Uber and the #1 New York City attraction by Lonely Planet it welcomes more
than 4 million annual visitors from around the world.
Since 2011, the building has been fully powered by renewable wind electricity,
and its many floors primarily house a diverse array of office tenants such as
LinkedIn, Shutterstock, and Global Brands Group, as well as retail options like
STATE Grill and Bar, Tacombi, and Starbucks. For more information and
Observatory Experience tickets visit https://esbnyc.com or follow the
building's Facebook (https://c212.net/c/link/?t=0&l=en&o=3322666-1&h=827897098&u=https%3A%2F%2Fprotect-us.mimecast.com%2Fs%2Ffdu4CrkYgVSD1x12iRLBWp%3Fdomain%3Du17581168.ct.sendgrid.net&a=Facebook), Twitter (https://c212.net/c/link/?t=0&l=en&o=3322666-1&h=3578689191&u=https%3A%2F%2Fprotect-us.mimecast.com%2Fs%2FzmqNCv2jmLTy2v2AcnRdYv%3Fdomain%3Du17581168.ct.sendgrid.net&a=Twitter), Instagram (https://c212.net/c/link/?t=0&l=en&o=3322666-1&h=1702723594&u=https%3A%2F%2Fprotect-us.mimecast.com%2Fs%2FbwSCCwpkn7sRAoAySGXQZp%3Fdomain%3Du17581168.ct.sendgrid.net&a=Instagram), Weibo (https://c212.net/c/link/?t=0&l=en&o=3322666-1&h=419578955&u=https%3A%2F%2Fprotect-us.mimecast.com%2Fs%2Fw7X0CxkloLSQ9Z9xuqKR_u%3Fdomain%3Du17581168.ct.sendgrid.net&a=Weibo), YouTube (https://c212.net/c/link/?t=0&l=en&o=3322666-1&h=1479851533&u=https%3A%2F%2Fprotect-us.mimecast.com%2Fs%2FZlGGCyPmp2uy0Y0LcqCRAg%3Fdomain%3Du17581168.ct.sendgrid.net&a=YouTube), or TikTok (https://c212.net/c/link/?t=0&l=en&o=3322666-1&h=2638953196&u=https%3A%2F%2Fprotect-us.mimecast.com%2Fs%2Fwq77CzpnqYsmxKx4hlVF0T%3Fdomain%3Du17581168.ct.sendgrid.net&a=TikTok).
About Empire State Realty Trust
Empire State Realty Trust, Inc. (NYSE: ESRT) owns, manages, operates, acquires
and repositions office and retail properties in Manhattan and the greater New
York metropolitan area, including the Empire State Building, the "World's Most
Famous Building." The company's office and retail portfolio covers 10.1 million
rentable square feet, as of June 30, 2021, which consists of 9.4 million
rentable square feet across 14 office properties, including nine in Manhattan,
three in Fairfield County, Connecticut, and two in Westchester County, New
York; as well as approximately 700,000 rentable square feet in the retail
portfolio.
Empire State Realty Trust is a leader in energy efficiency in the built
environment and sustainability space, with 76 percent of the eligible portfolio
ENERGY STAR (https://c212.net/c/link/?t=0&l=en&o=3322666-1&h=3008943657&u=https%3A%2F%2Fwww.empirestaterealtytrust.com%2Fabout-us%2Fsustainability%2F&a=ENERGY+STAR) certified and 100 percent fully powered by renewable wind electricity. As the
first commercial real estate portfolio in the Americas to achieve the
evidence-based, third-party verified WELL Health-Safety Rating (https://c212.net/c/link/?t=0&l=en&o=3322666-1&h=1211399796&u=https%3A%2F%2Fwww.empirestaterealtytrust.com%2Fnews%2Fposts%2Fempire-state-realty-trust-achieves-well-health-safety-rating%2F&a=WELL+Health-Safety+Rating) for health and safety, ESRT additionally earned the highest possible GRESB (https://c212.net/c/link/?t=0&l=en&o=3322666-1&h=628656715&u=https%3A%2F%2Fwww.empirestaterealtytrust.com%2Fnews%2Fposts%2Fempire-state-realty-trust-achieves-gresb-5-star-rating-in-first-year-of-participation%2F&a=GRESB) 5 Star Rating and Green Star recognition for sustainability performance in
real estate and was named a Fitwel (https://c212.net/c/link/?t=0&l=en&o=3322666-1&h=641146858&u=https%3A%2F%2Fwww.empirestaterealtytrust.com%2Fnews%2Fposts%2Fempire-state-realty-trust-achieves-fitwel-certification-across-6-7-million-square-feet-for-six-of-its-new-york-city-properties%2F&a=Fitwel) Champion for healthy, high-performance buildings. To learn more about Empire
State Realty Trust, visit esrtreit.com and follow ESRT on Facebook (https://c212.net/c/link/?t=0&l=en&o=3322666-1&h=3593460506&u=https%3A%2F%2Fwww.facebook.com%2FEmpireStateRealtyTrust%2F&a=Facebook), Instagram (https://c212.net/c/link/?t=0&l=en&o=3322666-1&h=2072116488&u=https%3A%2F%2Fwww.instagram.com%2Fesrtsocial%2F&a=Instagram),
Twitter (https://c212.net/c/link/?t=0&l=en&o=3322666-1&h=1571863118&u=https%3A%2F%2Ftwitter.com%2Fesrtsocial%3Flang%3Den&a=Twitter) and LinkedIn (https://c212.net/c/link/?t=0&l=en&o=3322666-1&h=2909557365&u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fempire-state-realty-trust%2F&a=LinkedIn).
SOURCE: Empire State Realty Trust, Inc.
MEDIA CONTACT: Empire State Realty Trust, Brock Talbot, +1 347-804-7863,
btalbot@esrtreit.com
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