PR92343

SHENYANG, China, Oct. 15, 2021 /Xinhua=KYODO JBN/--

The 5th Shenyang Cheongsam Culture Festival opened at the Liaoning Hotel on

Oct. 12, 2021.

The event aimed to build a platform for exchanges on and promotion of Cheongsam

culture. The Cheongsam Industrial Development Forum with the theme of

"Tradition, Quality, Life" was held on the same day, according to the

Information Office of Shenyang People's Government.

National cheongsam industry experts and scholars gathered in Shenyang to

discuss the future of cheongsam industry, promoting Shenyang to become the

leader of the cheongsam industry, assisting cheongsam become a new bright spot

of Shenyang's economic growth.

Consisting of a number of cultural exchange activities, the festival lasted 3

days. The Cheongsam and New Chinese style clothing press conference on the 12th

and 13th focused on digging Shenyang local brands and promoting local cheongsam

designers; exhibition on cultural protection, research and innovation of

cheongsam and Manchu clothing on the 12th - 14th took the audience into the

world of cheongsam and Manchu costumes; the closing ceremony on the 14th let

the audience enjoy the visual feast of the gorgeous cheongsam.

Shenyang has been designed as the "Old Capital of Cheongsam" by the China

National Textile and Apparel Council. Now this centuries-old type of dress has

become a cultural calling card for Shenyang. It was part of Shenyang's efforts

to inherit, promote and make innovations for traditional culture, to promote

the high-quality development of the cultural industry.

Shenyang successfully held five Cheongsam Cultural Festival, through the

integration of multi-party resources, creating a strong atmosphere, building an

exchange platform, and carrying forward the cheongsam culture. Shenyang will

seize the opportunity of cheongsam industry development, promoting the strategy

of cultural upgrading, creating a series of cultural creativity based on

cheongsam, promoting the revitalization and development of Shenyang. Linking

Shenyang and the world with the charm of cheongsam, the city will be more open,

tolerant and confident, the series of cultural creativity based on cheongsam

will become an important force to promote the revitalization and development of

the city.

Source: The Information Office of Shenyang People's Government

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   Caption: The charm of cheongsam