Taiwan's Government-backed AI Company iKala Supports Japanese Brands Succeed in Taiwan with Data-driven Influencer Marketing
PR92388
TAIPEI, Oct. 19, 2021 /PRNewswire=KYODO JBN/ --
iKala(https://ikala.tv/), Asia's leading Human-Centered AI company
headquartered in Taiwan, announced plans to expand its footprint in Japan at
today's Taiwan NEXT BIG Award Ceremony while receiving the honour from
President Tsai Ing-Wen. With its data-driven AI influencer marketing service
KOL Radar(https://www.kolradar.com/jp), iKala aims to enable Japanese brands
and D2C companies to accelerate their cross-border marketing efforts in the
Taiwan market.
The ability to innovate through digital technologies and reinvent social
marketing strategies with influencers reached a new level of urgency in Japan
and Taiwan after COVID-19. According to Influencer MarketingHub, the influencer
marketing industry is set to grow to approximately $13.8 Billion in 2021, and
75% of companies with a standalone budget for content marketing will dedicate a
portion to influencer marketing this year.
"Japan has long been one of Taiwan's most important trade and investment
partners. With high cultural familiarity and social media penetration, hiring
influencers is a great way to help Japanese brands take off their marketing
efforts and build trust with Taiwanese consumers," said Sega Cheng, Co-Founder
& CEO, iKala. "Our vision is to organize the world's influencer information
with AI and use a data-driven approach to help businesses make an impact with
effective influencer marketing. We're thrilled to open our Tokyo office and
dedicate ourselves to helping more Japanese brands succeed in Taiwan."
According to Nielsen, almost 75% of Taiwanese consumers' buying decisions will
be influenced by KOLs. iKala KOL Radar's data shows that the top five popular
social content types in Taiwan are Food, Travel, Makeup, Gaming and Outfit &
Fashion. Consumers want to see these services and products every day when
browsing through their social media accounts. It offers an excellent
opportunity for brands to start the conversation and build trust with
influencer marketing.
With the rise of micro and nano influencers in these two years, influencer
marketing has evolved and became more complex in finding the right KOLs,
developing effective content and evaluating the results. iKala's KOL Radar is
Taiwan's first AI KOL data marketing platform that integrated real-time data
analysis, a recommendation engine, and a full-scale service team to smoothly
help brands land in Taiwan. KOL Radar now has over 55,000 Taiwanese influencer
data.
iKala has established an office in Tokyo with the launch of iKala KOL Radar in
Japan. The company is committed to reinventing how Japanese brands and
companies use KOLs and boost their cross-border marketing efforts and sales
performance with effective influencer marketing programs for awareness building
and sales conversion. iKala will roll out more consumer analytic and MarTech
solutions to Japan in the near future.
Media Contact:
Patricia Lu
+886963260185
SOURCE: iKala
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Link: http://asianetnews.net/view-attachment?attach-id=404452
Caption: iKala Co-Founder & CEO Sega Cheng Received An Honour from President Tsai
Ing-Wen at The Taiwan NEXT BIG Award Ceremony Today
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