PR92183

BOLOGNA, Italy, Oct. 20, 2021 /PRNewswire=KYODO JBN/ --

As part of the China Forum organized in MacFrut, the companies involved in the

project The European Art of Taste had the opportunity to present themselves to

the Asian market with a webinar that saw the participation of 111 Chinese

companies and professionals and buyers in the fruit and vegetable sector.

Federico Milanese, Marketing Manager, presented Jingold, one of the most

important kiwifruit companies all over the world. Jingold's strength lies

precisely in varietal research and in the continuous improvement of its

production processes. The extension and spread of crops in both hemispheres in

fact guarantees differentiated production (green, yellow and red) and

availability throughout the year.

Born in 2001 as the exclusive licensee of Jintao, Jingold today counts on the

production of 800 farmers all over the world, with a total extension that, for

the yellow kiwifruit (Jintao and Jryan), is 1500 ha in Europe and 500 ha in the

rest of world including South America and China, for a total of 20,000 tons.

The production of green kiwifruit (Hayward and Boerica) is of 50,000 tons. The

red kiwifruit, winner of the Fruit Logistica Innovation Award 2019 for its

tropical taste and a longer shelf life, has a production area of 100 ha.

Jingold has focused on China by increasing the extension up to 800 ha and

launching the GoodWave brand.  "Increasing production in China," said Federico

Milanese, "is one of our main objectives for three reasons: proximity to our

consumers, increasing availability in Asia and reducing the climate impact by

reducing distances. This is also demonstrated by the launch of GoodWave, the

Shanghai-based brand dedicated to the Asian market which has shown continuous

growth in terms of sales and appreciation for quality."

Jingold is one of the world's kiwifruit specialist, guaranteeing excellence in

terms of taste, quality and food safety through sustainable production

processes and innovative strategies that allow the well-being of producers and

the good health of consumers.

The European Art of Taste project will continue to promote the masterpieces of

nature and art throughout 2021, involving consumers, journalists and

professionals in incoming, in-store events and fairs, in partnership with

European Union and the companies Apofruit, Origine Group, Jingold, King Fruit

and RK Growers.

For further information and details: www.europeanartoftaste.com;

www.europeanartoftaste.ch

Source: The European Art of Taste