Xinhua Silk Road: China's iconic sedan brand Hongqi outshines at Financial Street Forum 2021
PR92701
BEIJING, Oct. 29, 2021 /PRNewswire=KYODO JBN/ --
Hongqi, an iconic sedan brand under China's leading automaker FAW Group, has
made a sparkling appearance at annual Financial Street Forum 2021 held in
Beijing as official vehicle of the event.
Starting from 2018, Hongqi has continuously strengthened its positive and
youthful brand image and established the brand concept of Chinese-style of new
noble and refined, conveying the product's pursuit of quality and aesthetics.
In 2021, through innovative brand activities, Hongqi, in conjunction with top
IPs such as the Palace Museum, has delivered the unique charm of Hongqi brand
products to the public.
It is worth mentioning that the Palace Museum and Hongqi recently established a
joint innovation laboratory. The two parties merged traditional techniques with
modern innovation, and launched the H9 plus Taihe edition. The move opened a
new chapter in the cross-industry cooperation between culture and automobile.
The fast-growing Chinese market and the auto industry have brought
opportunities for Chinese auto brands. In the context of consumption upgrades
and intelligence transformation,Hongqi has embraced the wave of new energy and
intelligent connectivity, taking E-HS9 model as the brand's first C-plus class
full-size smart pure electric SUV, which gained widespread attention and praise
in domestic and overseas high-end new energy vehicle markets.
In terms of sports innovation marketing, in August this year, Hongqi announced
that it would present Hongqi H9 products or the right to use it to every
athlete in the Chinese Olympic delegation who won a medal in the Tokyo 2021
Olympics. In September, General Administration of Sport of China signed a
contract with Hongqi to formally deliver the domestically-made snowmobile
equipment developed by FAW Hongqi to the Winter Sports Center.
Hongqi, literally meaning red flag, was established in 1958 and has been used
for parades at national celebrations and features symbolic importance in
China's auto industry.
Original Link: https://en.imsilkroad.com/p/324481.html
SOURCE Xinhua Silk Road
Image Attachments Links:
Link: http://asianetnews.net/view-attachment?attach-id=405832
Caption: Photo shows Hongqi car at Financial Street Forum 2021 annual meeting venue
Link: http://asianetnews.net/view-attachment?attach-id=405835
Caption: Photo shows the new energy vehicle Hongqi E-HS9 at 2021 Financial Street Forum
venue
Link: http://asianetnews.net/view-attachment?attach-id=405836
Caption: Photo shows Hongqi H9plusTaihe customized car
Link: http://asianetnews.net/view-attachment?attach-id=405837
Caption: Photo shows Hongqi E-HS9 to be sent to Norway market
Link: http://asianetnews.net/view-attachment?attach-id=405838
Caption: Photo shows the Hongqi H9 at the delivery ceremony to China's Olympic athletes
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