Smile Cosmetics Brand, Zenyum, Launches in its 9th Market to Empower Confident Smiles in Japan
PR92754
SINGAPORE, Nov. 4, 2021 /PRNewswire=KYODO JBN/ --
Singapore-based 'Smile Cosmetics' company Zenyum announced its launch in Japan
today, expanding its reach across Asia in its 9th market to date. The
successful start-up was named a LinkedIn Top Startup in 2021, and is currently
one of Asia's fastest growing consumer dental products brands with presence in
Singapore, Hong Kong, Malaysia, Taiwan, Vietnam, Indonesia, Thailand, and Macau.
Zenyum was founded in 2018 with the purpose of making invisible braces more
accessible across Asia. The company leverages the power of technology and a
fast-growing network of dentists and orthodontists to deliver affordable,
high-quality, and highly-personalised cosmetic dental products designed to help
Asia smile more.
With its proprietary technology stack and seamless integration of its dental
partner network, Zenyum works hand-in-hand with dentists and orthodontists to
make better, more confident smiles accessible across Asia through a safe and
personalised process.
Every patient receives an in-person consultation with a dental expert from
Zenyum's 500+ strong network of local dentists who conduct a thorough
examination, as well as an X-ray and 3D scan, in order to develop a treatment
plan specifically customised to each patient's needs. What's more, Zenyum's app
provides patients with continuous monitoring and guidance throughout the
process, and serves as a touchpoint for patients during their clear aligner
journey, consequently reducing chair-time in clinics.
Fueled by more than 250 team members, and a total $56 million USD raised with
backing from L Catterton and Sequoia Capital, Zenyum aims to further expand the
clear aligner market in Asia. As one of the largest markets in the region,
Japan is set to further skyrocket Zenyum's impressive growth, cementing the
brand's potential to become the regional champion and innovative disruptor in
its category.
"We are excited to bring Zenyum to Japan. There is a paradigm shift happening
within the young generation. Instead of investing in purely materialistic
things, they are investing in shared experiences, connecting with friends, and
self care and improvement. Everyone wants to be the best version of themselves
and project a strong personal brand. One of the most important aspects of that
– featured in every selfie – is a beautiful smile," said Julian Artopé, CEO and
Founder of Zenyum. "Zenyum is about empowering people with confidence and
optimism; and an earnest, unselfconscious smile has a powerful impact on one's
everyday wellbeing."
"A smile is one of the most powerful things in our lives. Zenyum Japan will
bring smiles to Japan through our globally popular products and
customer-centric services. We have been looking forward to this day when we can
bring this wonderful service to everyone. Under the mission of 'helping Asia
Smile More', I hope that all members in Japan will work together to contribute
to our customers," said Tasuku Ito, Managing Director of Zenyum Japan.
Customers in Japan can begin their clear aligner journey with Zenyum starting
from 324,500 Japanese Yen. Zenyum's consumer innovation is helmed by the
company's free smile assessment platform, which can be accessed at
About Zenyum
Zenyum is the newest innovation in Smile Cosmetics — transforming dental
routines from boring chores into exciting rituals. The mission: to design
products and experiences that spread smiles across Asia.
Founded in 2018, the Singaporean start-up partners with hundreds of dentists to
provide 3D-printed invisible braces across nine markets in Asia, produced under
the highest quality standards. For more information, visit www.zenyum.com.
SOURCE: Zenyum
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Caption: Smile Cosmetics Brand, Zenyum, Launches in its 9th Market to Empower Confident
Smiles in Japan
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Caption: Smile Cosmetics Brand, Zenyum, Launches in its 9th Market to Empower Confident
Smiles in Japan
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