Sanya Exhibition Area for Cultural Exchanges and Support Events becomes an Instagram-worthy location at the fourth CIIE
PR92895
SHANGHAI, Nov. 8, 2021 /PRNewswire=KYODO JBN/ --
- The shining star of the expo shows Sanya's unmatched appeal as an
international tourism destination
The fourth China International Import Expo (CIIE) kicked off in Shanghai on
November 4, 2021. With its Exhibition Area for Cultural Exchanges and Support
Events, which serves as a new platform for enhancing the visibility of Hainan
province, the city of Sanya showed its appeal to the world by once again
participating in the international exhibition.
The CIIE provides a major opportunity for Sanya to accelerate the establishment
of a free trade port while facilitating the growth of both its domestic and
foreign trade, and, by extension, the growth of its economy. The exhibition
also creates a platform for communications, negotiations and collaborations
between Sanya and its partners in both the domestic and international markets.
During the expo, many Chinese and international exhibitors, dealmakers and
buyers visited the booth to continue negotiations and engage in consultations
while expressing their confidence in the potential of the Chinese market, and
especially that of Hainan province, with Sanya serving as a prime example.
During the exhibition, a team led by Albert Yip, director general of the Sanya
Tourism Promotion Board (STPB), engaged in negotiations and exchanges with a
number of exhibiting organizations in a move to fuel the growth of Sanya's
tourism sector by luring investment.
Notably, the design concept of the Sanya booth was a key element in the
garnering of its star status at the event. The booth depicts a station where
the force of the waves advancing on the shore with the rising tide, in line
with Sanya's commitment to fully leverage its abundant tourism resources and
further the opening-up of its tourism market. The booth also featured an
18-meter space tunnel that was created by using the wave-like design alongside
shoals of fish that swam over the top of the tunnel in various scenarios as if
they are guiding the audience into different spaces. With the trendy designs,
the booth drew the attention of many passers-by who immediately started
snapping photos and selfies, making it an Instagram-worthy location.
The Sanya booth also hosted the "Wonderland Sanya"-themed pop-up dance
performance with Welcome to Sanya as the theme song. With the hosting of the
delightful and fun performance, the booth built a closer connection with the
audience, especially when members of the audience joined in the dance alongside
the professional dancers while engaging in business discussions and
negotiations. Such a result could only be delivered by the Sanya team, coming
from a tropical locale that is also characterized by a passion and
determination that is unique to itself.
During the expo, a surprise appearance at the booth was that of the STPB
mascot, which also proved to be a huge draw. Many visitors were quick to grab
selfies of themselves standing next to the figure of a cute fish, increasing
the Instagram-worthiness of the booth. The visitors could also immerse
themselves into a unique island experience by playing an interactive
motion-sensing game.
The Sanya Exhibition Area for Cultural Exchanges and Support Events at the CIIE
succeeded in doing a thorough job of showcasing Sanya's abundant resources in
the realms of culture, tourism and trade while demonstrating the city's
unmatched appeal as a tourism locale. The city's participation in the event
also opened up new opportunities for the city to enhance its brand image as an
international tourism destination through increased visibility.
SOURCE Sanya Tourism Promotion Board
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Caption: Sanya Exhibition Area for Cultural Exchanges and Support Events becomes an
Instagram-worthy location at the fourth CIIE
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