Xinhua Silk Road: Wuliangye tells Chinese baijiu story by deeply involving in 4th CIIE
PR92953
BEIJING Nov. 9, 2021 /PRNewswire=KYODO JBN/ --
China's leading liquor maker Wuliangye has deeply involved in various
activities of the fourth China International Import Expo (CIIE) held from
November 4 to 7 in east China's Shanghai Municipality, showcasing the unique
charm and profound culture of Chinese baijiu again at an international forum to
boost the economic and cultural exchanges of the event.
Centering on the protection of national key cultural relics like the
traditional brewing techniques of Wuliangye liquor, an intangible cultural
heritage, and the ancient cellar pool of Wuliangye dating back to 1368,
Wuliangye displayed its advantages in water resources, soil, climate,
temperature, and ecological conditions, as well as unique brewing,
optimization, aging, and blending skills for liquor production at the 4th CIIE.
In the exhibition hall, supplemented by Chinese-style elements such as plum and
bamboo, traditional Chinese painting and calligraphy, Wuliangye showcased the
profound and long-standing cultural heritage of Chinese baijiu and the scarce
value of ingenuity brewing from multiple angles, bringing an unusual cultural
experience of intangible cultural heritage to guests from home and abroad
through the value expression of Chinese traditional "harmony" culture.
The core liquor products, high-end cultural collection products and
personalized products of Wuliangye with different positioning and different
features at the exhibition hall has attracted many domestic and foreign
merchants who spoke highly of the excellent taste of Wuliangye liquor and the
ingenuity and unique charm of Chinese baijiu it represents.
As a representative of China's national brand and a leading liquor enterprise,
Wuliangye has actively participated in and supported the CIIE, and the
Wuliangye culture exhibition hall will be settled in the National Exhibition
and Convention Center (Shanghai) for a long time, contributing to the openness
and cooperation of the world, global cultural exchanges and people-to-people
exchanges of different countries by deducting the "national spirit" and "world
excellence" of the Chinese baijiu brand.
Wuliangye will leverage the CIIE to tell the Chinese baijiu story, making more
international friends love Chinese brewing, and promoting cultural exchanges,
open development and common prosperity, according to an executive of the
company.
Original Link: https://en.imsilkroad.com/p/324701.html
Source:Xinhua Silk Road
Image Attachments Links:
Link: http://asianetnews.net/view-attachment?attach-id=407089
Caption: Photo shows the Wuliangye exhibition hall at the fourth China International
Import Expo (CIIE) held from November 4 to 7 in east China's Shanghai
Municipality.
Link: http://asianetnews.net/view-attachment?attach-id=407091
Caption: Photo shows the Wuliangye products at the fourth CIIE.
Link: http://asianetnews.net/view-attachment?attach-id=407093
Caption: Photo shows many merchants visit the exhibition hall of Wuliangye at CIIE.
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