Cultural tourism brand of Xinjin stands out at creativity event
PR93072
CHENGDU, China, Nov. 16, 2021 /PRNewswire=KYODO JBN/ --
"Huayang Xinjin", the cultural tourism brand of Xinjin district in Chengdu,
capital of Southwest China's Sichuan province, drew much attention at the
eighth Chengdu Creativity and Design Week recently held in Chengdu.
The event, sponsored by the Chengdu city government, covered a total exhibition
area of 33,000 square meters this year. It attracted more than 600
organizations engaged in creative design, bringing in over 14,000 design works.
Xinjin district set up a booth at the exhibition area during the creativity and
design week to promote its rich cultural resources and unique natural tourism
resources. All kinds of cultural and creative products with Xinjin elements
were displayed at the booth.
During its efforts to build the district into an "all-for-one tourism"
destination, the local government has gradually formed a unique cultural
tourism brand called "Huayang Xinjin". "Huayang" literally means rippling
blossom, referring to the beautiful natural and cultural environment of the
district.
Xinjin has been upgrading its holiday homes and nongjiale, or farm homestays,
to welcome visitors. A series of intellectual properties (IPs) featuring pear
blossoms, freshwater fish, and micro-films were created, attracting an
increasing number of people to the district for a brand-new consumption
experience.
As one of the venues for the 31st Summer World University Games to be held in
Chengdu from June to July in 2022, the Water Sports School of Sichuan province
in Xinjin will host the rowing event of the Universiade.
The district will rely on the Water Sports School of Sichuan province to build
water sports resorts, mountain sports bases and leisure sports parks, as well
as professional venues for A-level water sports events such as rowing and
kayaking, said local officials.
It will also host internationally renowned sporting events for water sports,
mountain sports, and bicycle races, and create sports consumption areas to
further boost the development of its tourism industry.
The officials said they will also upgrade its outlets project into a version
3.0 experiential shopping park to provide people with a high-quality
consumption space. The outlets project in Xinjin, which opened in December
2019, has gathered more than 280 mainstream international brands, including
Gucci, Prada and Versace.
Source: Xinjin District Government of Chengdu
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Link: http://asianetnews.net/view-attachment?attach-id=407646
Caption: Xinjin district in Chengdu, capital of Southwest China's Sichuan province, is
famous for its beautiful landscape.
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