NBA And Department Of Culture And Tourism – Abu Dhabi Announce Multiyear Partnership To Host First NBA Games In The United Arab Emirates
PR93124
LONDON and ABU DHABI, UAE Nov. 17, 2021 /PRNewswire=KYODO JBN/ --
The National Basketball Association (NBA) and the Department of Culture and
Tourism – Abu Dhabi (DCT Abu Dhabi) today announced a groundbreaking multiyear
partnership to host the first NBA games in the United Arab Emirates (UAE). The
preseason NBA games in Abu Dhabi beginning in 2022 will mark the first games
between two NBA teams in the Arabian Gulf.
NBA – DCT Abu Dhabi Announcement Video: Online version | Social media version
(http://panthercdn.dmsukltd.com/pan3/viewing/dms_prod/nba/104608_abu_dhabi_1x1_l
c_pr.mp4 )
The partnership will see DCT Abu Dhabi, under "Visit Abu Dhabi," the tourism
promotion initiative of the UAE's capital city, serve as the Official Tourism
Destination Partner of the NBA in China, Europe, the Middle East and North
Africa.
Abu Dhabi will host preseason NBA games beginning with two games in October
2022. The participating teams and host venue will be announced at a later date.
Fans can register their interest in receiving more information by visiting
nba.com/abudhabi.
The partnership will also include a variety of interactive fan events featuring
appearances by current and former NBA players, the launch of Jr. NBA Leagues
for boys and girls at schools across the UAE fostering teamwork and inclusion,
a series of NBA Fit Clinics promoting health and wellness, and an NBA 2K League
exhibition event.
HE Mohamed Khalifa Al Mubarak, Chairman at DCT Abu Dhabi, said: "Today's
announcement further demonstrates the emirate's position as a top-tier home for
global sports and for attracting the very best talent. As Abu Dhabi is
committed to further developing as a dynamic global destination, adding the NBA
to our impressive year-round portfolio of sports and entertainment events, only
reinforces the UAE capital's standing as a centre of sporting excellence. We
look forward to the NBA playing an integral role in developing young talent and
healthy lifestyles at grassroots level - the heart of the UAE's strategy, which
places great emphasis on empowering youth and building a sustainable future for
the nation and future generations."
"As we celebrate the NBA's 75th Anniversary Season, partnering with DCT Abu
Dhabi to bring the first NBA and NBA 2K League games and events to the UAE
marks an important milestone in basketball's continued global growth," said NBA
Deputy Commissioner and Chief Operating Officer Mark Tatum. "Abu Dhabi is a
vibrant multicultural hub with a demonstrated track record of hosting
world-class sporting events, and this partnership will not only bring the live
NBA and NBA 2K League experience to fans in the Middle East, but it will also
create opportunities for boys and girls to learn the fundamentals and core
values of the game through a variety of grassroots programming and fan events."
During the 2021-22 NBA season, NBA games and programming will reach fans in 11
countries across the Middle East. Fans in the Middle East can access extensive
video highlights, news, stats, scores and original digital content in Arabic on
the NBA's official online [https://www.beinsports.com/nba/ ] destination. Fans
in the region can also watch every NBA game live and on demand on NBA League
Pass, the league's premium live game subscription service.
Abu Dhabi has consistently demonstrated its capabilities in hosting world-class
sporting events. Pioneering initiatives such as DCT Abu Dhabi's "Go Safe
Certification" highlight the city's unwavering commitment to the community and
visitors' health and safety, while enabling it to continue to hold the best of
live sporting events. For more information about Abu Dhabi, please visit:
https://visitabudhabi.ae/en/campaign/time-is-now.
About the Department of Culture and Tourism - Abu Dhabi
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives
the sustainable growth of Abu Dhabi's culture and tourism sectors, fuels
economic progress and helps achieve Abu Dhabi's wider global ambitions. By
working in partnership with the organisations that define the Emirate's
position as a leading international destination, DCT Abu Dhabi strives to unite
the ecosystem around a shared vision of the Emirate's potential, to
coordinate effort and investment, to deliver innovative solutions, and to use
the best tools, policies and systems to support the culture and
tourism industries.
DCT Abu Dhabi's vision is defined by the Emirate's
people, heritage and landscape. We work to enhance Abu Dhabi's
status as a place of authenticity, innovation, and unparalleled experiences,
represented by its living traditions of hospitality, pioneering initiatives and
creative thought. 
About the NBA
The NBA is a global sports and media business built around four professional
sports leagues: the National Basketball Association, the Women's National
Basketball Association, the NBA G League and the NBA 2K League. The NBA and
the International Basketball Federation (FIBA) also jointly operate the
Basketball Africa League (BAL). The NBA has established a major international
presence with games and programming available in 215 countries and territories
in more than 50 languages, and merchandise for sale in more than 100,000 stores
in 100 countries on six continents. NBA rosters at the start of the 2021-22
season featured a record 121 international players from 40 countries. NBA
Digital's assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The
NBA has created one of the largest social media communities in the world, with
2.1 billion likes and followers globally across all league, team, and player
platforms. Through NBA Cares, the league addresses important social issues by
working with internationally recognized youth-serving organizations that
support education, youth and family development, and health-related causes.
Photo - https://mma.prnewswire.com/media/1690815/DCT_Abu_Dhabi_NBA.jpg
SOURCE: DCT Abu Dhabi and NBA
本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。
このプレスリリースには、報道機関向けの情報があります。
プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。