Circle K Announces Global Partnership With Niantic, Inc. To Bring Pokémon GO To More Than 9,000 Stores Worldwide
PR93148
CHARLOTTE, N.C., Nov. 18, 2021 /PRNewswire=KYODO JBN/--
In a move that is certain to delight millions of Pokémon Trainers around the
world, Circle K today announced an unprecedented global partnership with
Niantic, Inc. which will bring Circle K stores to life in the augmented reality
mobile game Pokémon GO and see more than 9,000 of its locations worldwide
transform into PokéStops and Gyms.
Photo - https://mma.prnewswire.com/media/1691526/Circle_K.jpg
The Pokémon GO partnership connects players and Circle K customers alike to
in-store experiences and special in-game rewards and offers they won't find
anywhere else. The experience and offers will also be available at the
company's Couche-Tard branded stores in Quebec, Canada.
Early in 2022, Circle K aims to delight Trainers across the globe by hosting
the first of four Legendary Raid events at participating locations in-game to
engage Pokémon GO Trainers, Circle K customers and mobile game enthusiasts.
"As a loyal Pokémon GO player for many years, I am personally thrilled with
this new global partnership," said Kevin Lewis, chief marketing officer at
Alimentation Couche-Tard/Circle K. "I am equally thrilled to bring Pokémon GO
to life with millions of our customers across our more than 9,000 stores
worldwide."
Pokémon GO has been downloaded more than one billion times and is enjoyed by
players in 150 countries and territories.
About Circle K/Alimentation Couche-Tard Inc.
Circle K Stores Inc. is a wholly owned subsidiary of Alimentation Couche-Tard,
a global leader in convenience and fuel retail, operating in 26 countries and
territories, with more than 14,200 stores, of which approximately 10,800 offer
road transportation fuel. With its well-known Couche-Tard and Circle K banners,
it is one of the largest independent convenience store operators in the United
States and it is a leader in the convenience store industry and road
transportation fuel retail in Canada, Scandinavia, the Baltics, as well as in
Ireland. It also has an important presence in Poland and Hong Kong SAR.
Approximately 124,000 people are employed throughout its network.
Contacts:
Marketing Enquiries
MJ Tierney
European Head of Marketing
Tel : (+353)-87-901-:63
mj.tierney@circlekeurope.com
Media Relations
Lisa Koenig
Head of Global Communications
Tel: +1-(450)-662-6632, ext.6611
communication@couche-tard.com
Source: Circle K
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