Smart Logistics Solution Provider ProA Empowers PUIG's Omni-Channel Supply Chain with China Distribution Center Launch
PR93185
HANGZHOU, China, Nov. 19, 2021 /PRNewswire=KYODO JBN/ --
PUIG and ProA Supply Chain has jointly announced the opening of PUIG's China
Distribution Center (CDC) in Hangzhou, China at a launch ceremony on October
27, 2021. PUIG is a fashion and fragrance business based in Barcelona with
brands such as Christian Louboutin, Penhaligon's and L'Artisan Parfumeur in its
portfolio.
PUIG's CDC will play a critical role in overcoming supply chain uncertainties
as PUIG's manufacturing base is in Europe. PUIG selected ProA as its supply
chain partner after a rigorous selection process. ProA's attention to details
embedded in its operation and management philosophy are key differentiation
factors for PUIG, and PUIG believes it can leverage ProA's industry-leading
service to deliver the best customer experience. One of the guests at the
ceremony commented that ProA's professionalism is just like PUIG's fragrance -
it is diffused in the air. ProA's vast experience in luxury cosmetics logistics
also stands out from its peers.
ProA Supply Chain is led by Long Wong, who was sent to China by Amazon in 2006
to head its logistics and supply chain operations. As CEO of ProA, Wong has
built a holistic of omni-channel retail supply chain solution, including its
supply chain system platform, award-winning flexible automation solution and
specialized warehouse and fulfillment service for cosmetics, FMCG and apparels.
At the ceremony, Wong commented that the omni-channel distribution operation
for PUIG and eBeauty Group, PUIG's eCommerce partner, will create significant
synergy and raise the overall service level for PUIG's customers. ProA also
provides the system platform for supply chain management and inventory
optimization for PUIG, as well as personalized services including product
engraving and customized gift packaging, which are keys to deliver luxury brand
customer experience.
Source: ProA Supply Chain
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