Comscore Adds Veteran Executive Mr. Han Seng Lim to Lead Comscore's Client Services team in SE Asia
PR93221
RESTON, Va., Nov. 23, 2021 /PRNewswire=KYODO JBN/ --
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and
evaluating media across platforms, is excited to announce it has appointed Mr.
Han Seng Lim as Comscore's Client Services Lead Consultant SE Asia. The role
will add strength and experience to Comscore's APAC region where Mr. Lim will
continue to build on the relationships that Comscore established with both
existing and new clients. Mr. Lim brings more than 20 years of business
experience and sales success across the movies industry in Asia.
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Mr. Lim was most recently Regional VP, Sales and Marketing SE Asia for
Universal Pictures International, where he leaves a proven track record in
exceeding business goals through market development and building client
relationships. Previously, he held a variety of senior roles in the movies
industry.
Mr. Lim graduated from National University of Singapore with a Bachelor of
Business Administration and Management.
"Mr. Lim's experience in the pandemic-stricken region and his vast
understanding of the market will strengthen our insights into the theatrical
business in SE Asia. Now especially, with the reopening of many SE Asian
markets after long periods of lockdown it will be essential that data analytics
and collection assist in the rebuilding and growth." said Frank Perikleous,
Vice President, Movies, APAC & AUS, Comscore. "Along with providing Comscore's
International Box Office Essentials (IBOE) service, which is the world's
leading Box Office database, Mr. Lim will also provide the exhibition community
with access to the latest technologies in data analytics and marketing
intelligence through leveraging Comscore's relationships with Showtime
Analytics and Gower Street to give the industry unprecedented information,
communication platforms and coverage of the region."
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and
evaluating media across platforms. With a data footprint that combines digital,
linear TV, over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to quantify their
multiscreen behavior and make business decisions with confidence. A proven
leader in measuring digital and TV audiences and advertising at scale, Comscore
is the industry's emerging, third-party source for reliable and comprehensive
cross-platform measurement.
SOURCE Comscore
CONTACT: Comscore, Neil Ripley, Comscore, Inc., +1 (646) 746-0579,
press@comscore.com
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