Accor introduces Emblems Collection – a captivating portfolio of unique luxury hotels
PR93233
PARIS, Nov. 23, 2021 /PRNewswire=KYODO JBN/ --
-- GUIYANG ART CENTRE HOTEL, EMBLEMS COLLECTION, IN THE HEART OF CHINA'S
GUIZHOU PROVINCE, WILL BE THE BRAND'S FIRST HOTEL
Accor (https://c212.net/c/link/?t=0&l=en&o=3368141-1&h=4079148939&u=https%3A%2F%2Fgroup.accor.com%2Fen&a=Accor), a world leading hospitality group featuring one of the industry's most
diverse and fully integrated hospitality ecosystems, is delighted to introduce
Emblems Collection (https://c212.net/c/link/?t=0&l=en&o=3368141-1&h=104687048&u=https%3A%2F%2Fall.accor.com%2Fbrands%2Findex.en.shtml&a=Emblems+Collection), a unique global portfolio of boutique hotels and luxurious resorts. Emblems
Collection is launching with a magnificent flagship hotel – Guiyang Art Centre
Hotel, Emblems Collection in China's Guizhou province, slated to open in
December 2022. The luxury brand is expected to grow to 60 properties around the
world by 2030.
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"Emblems Collection adds a fresh and exciting new dimension to Accor's luxury
offerings. A key focus of our growth and development strategy is to add
aggressively across our strongest lines and leading business accelerators,
which includes luxury as well as collection brands, while ensuring all 40+
brands in our global network continue to grow, evolve and flourish," said
Sébastien Bazin, Chairman & CEO, Accor. "The hotels we will feature in Emblems
Collection are those sought out by travelers who appreciate high-end,
boutique-style experiences, as well as by hoteliers who cherish the independent
brands they've built while desiring the benefits that come with a global
partner."
With the creation of Emblems Collection, Accor is broadening its footprint in
the collection brands space and will look to replicate the success it has
achieved with another of the Group's brands - MGallery Hotel Collection, a
storied portfolio that now counts more than 100 boutique hotels worldwide. With
a similar free-spirited approach, yet focused on the luxury segment, Emblems
Collection will feature unique hotels that are 'emblematic' of their designers,
demographics or destinations. Appealing to the stylish and the smart set,
signature elements of the brand's hotels will include luxurious surroundings,
Instagram-worthy pools, and vibrant public spaces. Hotels and resorts joining
the Emblems Collection will fall into three categories:
- Emblems Collection Heritage – hotels that are landmarks of a destination –
the buildings that contribute to the character of a city, place or nation;
properties that celebrate the hallmarks of history and classic cultural
traditions.
- Emblems Collection Retreat - resort properties along blissful beaches,
bucolic countrysides or nestled in the mountains, offering sumptuous spa and
wellness experiences with holistic care and enrichment through rituals,
serenity and wellbeing.
- Emblems Collection Signature – design-led hotels that embody an aesthetic
universe, an ode to the style and signature of the designers or original
residents who contributed to the hotel's unique legacy.
Designed for independent hoteliers
The Emblems Collection brand is designed with the needs of independent and
boutique hotel owners in mind. For those seeking to upgrade their property's
luxury status and give their global profile a boost, the hotel brand standards
of the collection are flexible, light, and easy to attain, with opportunities
to sign franchise agreements – the only Accor luxury brand to offer this
option. The new brand will encourage its hotels to retain their unique
identities, which is important to hoteliers who have invested in creating a
certain style for their hotel and/or market. Moreover, Emblems Collection
provides direct ROI and the opportunity to maximize revenue with immediate
access to the power of Accor's sales, distribution and loyalty platform.
"For owners and developers who have created unique luxury hotels, or are
looking to develop a new upmarket offering, we offer a collection brand that
can boost their property's status and profile with limited investment in
marketing and branding, along with an easy transition process," said Agnes
Roquefort, Chief Development Officer, Accor. "With Emblems Collection, a
hotelier can optimize their costs and operations right away by leveraging
Accor's powerful global distribution and supply networks, while expanding their
audience reach from the moment they join. We look forward to working
collaboratively with more hoteliers and development partners to bring more
hotels around the world to this outstanding collection."
First Stop: China
Guiyang Art Centre Hotel, Emblems Collection is the inaugural flagship of the
new hotel portfolio, residing in the city's famous Guiyang Art Centre.
Originally built as an opulent private residence, this crown jewel of the
capital city attracts visitors with its lush landscaping, sprawling grounds,
and serene wellness ambience.
Guiyang Art Centre Hotel, Emblems Collection
The city of Guiyang is well-known for its lovely warm climate, being centrally
located in the province of Guizhou, and enjoys an enviable location along the
north bank of the Nanming River. Often referred to as the 'capital of summer
resorts in China', Guiyang is one of the fastest growing cities in the country,
a leading tourism hotspot, and a popular destination for luxury travelers, both
domestically and from afar.
"As one of the most important hospitality markets in the world, China is the
perfect location for Accor to launch our newest luxury brand, and we are
honored to work with our trusted partner, HLC Group on this landmark project.
HLC is a respected business leader in Guizhou province and recognized as one of
China's top private enterprises; we are delighted to partner with them to bring
our shared vision of the new Emblems Collection hotel in Guiyang to life," said
Gary Rosen, CEO, Greater China, Accor. "This grand and enigmatic property has
long captured the attention of residents and visitors to Guiyang. Emblems
Collection will bring a fresh, modern expression of luxury living to this
iconic landmark, setting the high standards of hospitality and style that we
expect for this brand as it expands to other markets worldwide."
With 64 extraordinary suites and two magnificent ballrooms, guests will love
the new Emblems Collection hotel, with its exciting mix of atmosphere,
grandeur, style and innovation. Whether enjoying the serenity of the swimming
pool, spa and fitness area, or the social buzz of one of the sophisticated
hotel's stylish bars, lounges and restaurants, the Guiyang Art Centre Hotel,
Emblems Collection is certain to become one of the most popular hotels of the
capital city of Guizhou province.
With a plan to grow the collection to 60 properties by 2030, Accor is actively
seeking new properties to be part of Emblems Collection in targeted
destinations across the globe. Paris and Prague are two key cities where luxury
heritage hotels might be candidates for Emblems Collection Heritage or Emblems
Collection Signature. Other target cities for potential growth include London,
Amsterdam, Berlin, Madrid, Marrakech, Cairo, Amman, Doha, Moscow, Bangkok,
Seoul, Sydney, Montréal, New York, Havana, Cartagena, Santiago, Buenos Aires,
Montevideo, and Santiago, among others. For the Emblems Collection Retreat,
short-listed destinations include Tuscany, Mykonos, Bodrum, Algarve, Bali,
Australia's Gold Coast and Mexico's Riviera Maya.
ABOUT ACCOR
Accor is a world leading hospitality group consisting of more than 5,200
properties and 10,000 food and beverage venues throughout 110 countries. The
group has one of the industry's most diverse and fully-integrated hospitality
ecosystems encompassing more than 40 luxury, premium, midscale and economy
hotel brands, entertainment and nightlife venues, restaurants and bars, branded
private residences, shared accommodation properties, concierge services,
co-working spaces and more. Accor's unmatched position in lifestyle hospitality
– one of the fastest growing categories in the industry – is led by Ennismore,
a creative hospitality company with a global portfolio of entrepreneurial and
founder-built brands with purpose at their heart. Accor boasts an unrivalled
portfolio of distinctive brands and approximately 260,000 team members
worldwide. 68 million members benefit from the company's comprehensive loyalty
program – ALL - Accor Live Limitless (https://c212.net/c/link/?t=0&l=en&o=3368141-1&h=177541052&u=https%3A%2F%2Fall.accor.com%2Ffrance&a=ALL+-+Accor+Live+Limitless) – a daily lifestyle companion that provides access to a wide variety of
rewards, services and experiences. Through its Planet 21 – Acting Here, Accor
Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on
driving positive action through business ethics, responsible tourism,
environmental sustainability, community engagement, diversity and inclusivity.
Founded in 1967, Accor SA is headquartered in France and publicly listed on the
Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market
(Ticker: ACCYY) in the United States. For more information visit
group.accor.com (https://c212.net/c/link/?t=0&l=en&o=3368141-1&h=4205968217&u=https%3A%2F%2Fall.accor.com%2Fusa%2Findex.en.shtml&a=group.accor.com), or follow Accor on Twitter (https://c212.net/c/link/?t=0&l=en&o=3368141-1&h=2395567319&u=https%3A%2F%2Ftwitter.com%2FAccor&a=Twitter), Facebook (https://c212.net/c/link/?t=0&l=en&o=3368141-1&h=979337831&u=https%3A%2F%2Fwww.facebook.com%2FaccorFR%2F&a=%C2%A0Facebook), LinkedIn (https://c212.net/c/link/?t=0&l=en&o=3368141-1&h=2869634887&u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faccor%2F&a=LinkedIn), and Instagram (https://c212.net/c/link/?t=0&l=en&o=3368141-1&h=2689627295&u=https%3A%2F%2Fwww.instagram.com%2Faccor&a=Instagram).
Press Contacts: Charlotte Thouvard, charlotte.thouvard@accor.com; Mike Taylor,
mike.taylor@accor.com; Line Crieloue, line.crieloue@accor.com
Source – Accor
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