The Rizhao Model for a Thriving Homestay Industry
PR93262
RIZHAO, China, Nov. 24, 2021 /Xinhua=KYODO JBN/--
The homestay industry has in recent years witnessed fast development in Rizhao,
Shandong. The city has forged a new path of reform and innovation, creating a
Rizhao Model for the development of the homestay industry, by active
exploration and efforts in areas such as legal compliance, standards,
quality-oriented growth, and industry clusters, according to the Information
Office of Rizhao Municipal People's Government. The 2021 Dragon Boat Festival
Holiday Travel Big Data Report released by Ctrip in June this year reveals that
Rizhao has experienced one of the most robust increases in bookings for holiday
accommodation. As of November, Rizhao has 56 boutique homestays and 1,200
Yujiale fishing-themed tourist establishments.
The boutique homestays market segment in Rizhao emerged in 1999 when the first
batch of Yujiale establishments opened for operation in Wangjiazao Village.
During the ensuing two decades, Rizhao has expended unremitting effort in a
quality-oriented, brand-based, industrialized development approach, including
an improved license application and handling process, optimized approval
process, strengthened policies, and financial support. Five Rural
Revitalization Demonstration Projects have been launched, namely Beautiful
Villages, Rural Complex, Featured Towns, Modern Agricultural Industrial Parks,
and Boutique Homestays. The boutique homestays project aims to promote
sustained development of the homestay industry, satisfying demand for various
levels of accommodation.
As well as establishing high-quality accommodation, the homestay industry of
Rizhao is also focused on developing a range of characteristics. To this end,
there are four types of homestays: rural life experience, coastal and marine
recreation, rustic luxury, and town-based. These four types of homestays
highlight the regional characteristics of Rizhao based on its fishing folk
customs, coastal setting, artistic creativity, and marine resources, plus a
unique combination of different cultures such as the solar culture, marine
culture and tea culture. Rizhao is one of the first northern Chinese areas that
have introduced tea planting from the south.
Alongside the homestay industry, a wide range of enterprises have taken root in
Rizhao, for example, catering, entertainment, shopping, cultural and artistic,
and DIY businesses, and upon these a range of small tourist destinations and
tourist attractions have been shaped. By facilitating the catering, shopping,
entertainment, research / academic, and health and wellness sectors, Rizhao has
extended the upstream and downstream supply chain of its boutique homestay
industry, to increase added value and bring new vitality into the boutique
homestay industry, with representative boutique brands such as the Beihai
Jinhua Zen & Tea Inn, Quanshan Yunding Bufu Hotel, Chunfeng Shili Rural
Cultural Tourism Creative Park, Small Tea Mountain Homestay, and Fenghuangcuo
Village.
Source: The Information Office of Rizhao Municipal People's Government
Image Attachments Links:
Link: http://asianetnews.net/view-attachment?attach-id=408616
Caption: The Quanshan Yunding Bufu Hotel
Link: http://asianetnews.net/view-attachment?attach-id=408624
Caption: The Qidun Batai Boathouse Hotel
Link: http://asianetnews.net/view-attachment?attach-id=408625
Caption: The Beishan Xiangju Hotel
Link: http://asianetnews.net/view-attachment?attach-id=408626
Caption: The Tiantai Mountain Sun Inn
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