Growing cosmetics industry adds to Shanghai's Fengxian District's urban beauty
PR93350
SHANGHAI, Nov. 30, 2021 /Xinhua=KYODO JBN/--
The Oriental Beauty Valley has become the capital of China's cosmetics
industry, the core bearing area of Shanghai health-related industries, the
first stop for Chinese cosmetics enterprises to go global, and the first choice
for world cosmetics coffee to enter China, according to Shanghai Fengxian
Converged Media Center.
Nowadays, the brand valuation of the Oriental Beauty Valley has reached 28.731
billion yuan. The annual International Cosmetics Conference held here attracts
customers at home and abroad.
New growth engines created
The laboratory at Shiseido's R&D center, located in the core area of the
valley, was put into use in October this year. In the past two years, the charm
of the Oriental Beauty Valley has attracted lots of international beauty and
health industry giants to establish themselves here.
Chinese homegrown cosmetics brands are also joining the valley such as Chicmax
and Pechoin. Leading enterprises in biomedical field such as WuXi Biologics,
Shanghai RAAS, Shanghai Hutchison Pharmaceuticals are renewing their impressive
growth in the valley.
Brand value polished
By the end of 2020, the valley's industrial scale reached nearly 70 billion
yuan, and the above-scale industrial output value totaled nearly 40 billion
yuan. Through six years of development, the valley has attracted more than 700
industrial enterprises and over 3,000 beauty and health brands. Among them,
there are 80 cosmetics production enterprises with cosmetics production
licenses, accounting for 35 percent of the total number in Shanghai. There are
more than 200 biomedical enterprises, and the above-scale output value of
biomedicine accounted for 13 percent of Shanghai in 2020. The growth of every
enterprise has increasingly highlighted the value and potential of the valley's
brand.
The development of the Oriental Beauty Valley with the beauty and health
industry as the focus is the epitome of economic growth and changes in Shanghai
Fengxian. In recent years, Fengxian District has been constantly optimizing the
business environment, gradually improving the valley's functional platform.
Eight centers, including R&D, design, testing, display, marketing, experience,
industry service and expert guidance, are taking shape, laying a foundation for
high-quality industrial cluster growth.
New urban landmark
The Oriental Beauty Valley is not just an industry. It has been upgraded from a
single industrial brand to a comprehensive city brand that fully displays the
beauty of Fengxian's industry, city, ecology and humanity. In the past five
years, landmark buildings such as Nine Trees Future Art Center, Fengxian Museum
and the Shanghai Fish iconic landform have been built in Fengxian. Space has
become the carrier of brand, and activities like the Oriental Beauty Valley
music carnival and the plum blossom festival have integrated the city image
with the valley.
In the future, Shanghai Fengxian will build a futuristic new city pilot area
and the Oriental Beautiful Valley - Future City full of humanity, culture and
hospitality. Efforts will be made to develop an independent comprehensive node
city with a population of more than one million. It is committed to developing
into one of the new representative cities with integrated development of
industry and city.
Source: Shanghai Fengxian Converged Media Center
Image Attachments Links:
Link: http://asianetnews.net/view-attachment?attach-id=409241
Caption: At the end of 2015, Fengxian District proposed to build the Oriental Beauty
Valley, which developed from just dozens of cosmetics-related enterprises to
more than 700 industrial enterprises and over 3,000 beauty and health brands,
with the above-scale industrial output value of nearly 40 billion yuan.
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