Habanos, S.A. Presents Juan Lopez Seleccion Especial in World Premiere in Benelux
PR93473
HAVANA, Dec. 6, 2021 /PRNewswire=KYODO JBN/--
- Laguito 1492 (Cubacigar Benelux), exclusive distributor of Habanos, S.A. for
Belgium, the Netherlands and Luxembourg presents, in a world premiere, the new
Seleccion Especial under the Juan Lopez brand.
- Juan Lopez Seleccion Especial (52 ring gauge x 170mm length is the selected
vitola to commemorate the brand's 150th anniversary and the 30th anniversary of
La Casa del Habano franchise network.
Habanos, S.A., through its exclusive distributor for Belgium, the Netherlands
and Luxembourg, has presented in world premiere the new Juan Lopez Seleccion
Especial (52 ring gauge x 170 mm length).
The presentation took place last Saturday, December 4th, online. Guests were
able to gain and taste first-hand knowledge of the new Juan Lopez Seleccion
Especial Habano, and win exclusive prizes, including the first regional edition
of the Juan Lopez brand launched in Benelux, more than a decade ago.
According to Ernesto Gonzalez, Operational Marketing Director, and Rodrigo
Gonzalez, Strategic Marketing Director of Habanos, S.A., "Juan Lopez Seleccion
Especial comes to surprise the most demanding aficionados with its exquisite
aroma and excellent taste. 20 Regional Editions under this brand demonstrate
its great acceptance in the different Habanos' markets around the world."
This new product is presented in a special case which contains 25 Habanos made
"Totalmente a Mano con Tripa Larga"- Totally Handmade with Long Filler-, after
a careful selection of leaves coming from the Vuelta Abajo* region, the land
where is considered the world's best tobacco is grown.
This new vitola commemorates the 150th anniversary of the Juan Lopez brand and
the 30th anniversary of La Casa del Habano franchise network, marked by the
excellence of its services and the prestige of its products. The Juan Lopez
Seleccion Especial, with a straight shape and medium-to- full strength format,
will be exclusively commercialized at the network of specialized stores of La
Casa del Habano.
Jorge Perez, Franchise Director, of La Casa del Habano of Habanos, S.A.,
pointed out that "one of the most important things about La Casa del Habano is
the exclusive and limited launching of products that are only commercialized at
these points of sale. This is the case of the launching of Juan Lopez Seleccion
Especial, which is sure to be very well received by aficionados". La Casa del
Habano Benelux franchisees and their customers will be the first to taste the
Juan Lopez Seleccion Especial Habanos (factory name Fortunas).
Juan Lopez is a brand created in the 1870's. Juan Lopez Seleccion Especial has
been made "Totalmente a Mano con Tripa Larga"- Totally Handmade with Long
Filler – with wrapper, filler and binder leaves coming from the Vuelta Abajo*
zone, in the region of Pinar del Rio*, Cuba*, and made by expert Cuban cigar
rollers.
At Casas del Habano, aficionados and enthusiasts of what is considered the
world's best tobacco will find the most varied selection of products available
in each of the markets, as well as special productions created for this network
of stores, that invite you to relax and enjoy the product in comfort.
Tasting Notes
Juan Lopez Seleccion Especial
Dimensions: 52 ring gauge x 170 mm length.
- A Habano cigar of character and great versatility.
- Beautiful oily, shiny and perfect wrapper.
- Aromas evoking sweet, woody, green tea notes with floral accents. Entering the
second third, notes of spices, cocoa and roasted coffee are revealed. In the
third third, more complexity, adding subtle notes of balanced bitterness,
highlighting a great balance between aromas and flavors.
- Even burning, flawless draw, perfect puff, neither too large nor too small.
- The ash evolves very compact, with the characteristic gray of the Vuelta Abajo
soil.
- Smoking time: More than an hour of pure pleasure in a medium to full-bodied
strength.
- This magnificent Habano pairs very well with Central Cuban Rums aged at least
15 years or with 18-year-old Scotch Whiskies.
Laguito 1492 (Cubacigar Benelux NV)
With more than 55 years of history, the company was founded in 1965 under the
name Robert Suter SA. In 2006 it was renamed Cubacigar Benelux NV and now
operates under the name of Laguito 1492 NV.
Originally, it concentrated on the import and distribution of Swiss cigars in
Belgium and Luxembourg. In 1992, the company became the exclusive importer and
distributor for the Benelux of all the Habanos brands. Today, the company
offers a wide assortment of more than 250 references distributed through more
than 400 specialized points of sale, classified according to the retail
concepts implemented by Habanos, S.A. at the international level. These include
10 La Casa del Habano franchise stores and 100 Habanos Specialists. In addition
to the domestic market. Laguito 1492 also serves the Duty Free / Travel Retail
channels.
The Benelux market, due to its size and tradition in terms of the experience of
its retailers, is considered an important market for Habanos.
Corporacion Habanos, S.A.
Corporacion Habanos, S.A. is a world leader in the commercialization of Premium
cigars both in Cuba and in the rest of the world. For this purpose, it has an
exclusive distribution network present in the five continents and in more than
150 countries. For more information, please visit: www.habanos.com
Habanos, S.A. commercializes 27 Premium brands produced Totalmente a Mano
(Totally Handmade) and covered by the by the Protected Appellations of Origin
(P.A.O.), including Cohiba, Montecristo, Romeo y Julieta, Partagas, Hoyo de
Monterrey and H. Upmann, among others. Habanos have been made Totalmente a Mano
(Totally Handmade) for more than 500 years and since then they have become a
benchmark for quality all over the world.
*Protected Appellations of Origin.
For more information on Habanos, S.A.:
www.habanos.com
https://www.instagram.com/habanos_oficial/
https://twitter.com/Habanos_Oficial
https://www.youtube.com/channel/UCstGLy96wdZG7eCM4855_DA
Photo: https://mma.prnewswire.com/media/1702221/HABANOS_SA.jpg
Source: HABANOS SA
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