Vinamilk Successfully Debuts Organic Milk at Shanghai's Global Food Trade Show
PR93301
HO CHI MINH CITY, Vietnam, Nov. 29, 2021 /PRNewswire=KYODO JBN/ --
Vietnam Dairy Products Joint Stock Company (Vinamilk) successfully debuted its
organic milk product at the 2021 FHC Global Food Trade Show in Shanghai. The
product received overwhelming interests with numerous orders on the first day
of the event.
This organic fresh milk product not only meets the organic standard in China
but has also fulfilled EU Organic standard, providing a high-quality choice for
the Chinese market. At the same time, Vinamilk also unveiled its skimmed and
pasteurized fresh milk at the Shanghai show. These new products mark the
brand's first export of fresh milk, including organic milk to China.
"The demand for organic dairy products has been gaining a lot of attention in
many Asia countries, including China recently. Chinese consumers are more
health conscious and constantly looking for new product choices that are not
only made from the best ingredients but also have added value. Therefore, we
believe the Vinamilk organic milk range is the high-quality nutrition source
that will fulfill consumers' need," said Vo Trung Hieu, Director of
International Business at Vinamilk.
Vinamilk's fresh milk product line will be available on both online and offline
channels of the Jingdong in Shanghai. E-commerce channels for these products
will also be made available soon.
"Consumers here are willing to spend more on products that are nutritious and
healthy. Therefore, we expect the China and European Union certified organic
milk products produced by Vinamilk, with its delicious and natural taste, to be
well-received by consumers," said Ms. Lucy Lu, senior representative of
Vinamilk's business partner in China.
Vinamilk commits to the quality of its organic line
The largest Vietnam dairy producer officially launched its brand in China in
2019 with several products that have become favorites among local consumers
such as yogurt, plant-based milk, and condensed milk.
Vinamilk decided to expand its portfolio after noting an increase in demand for
organic products with the Chinese organic milk market value reaching US$ 1,158
million in 2020. In providing organic milk products, the dairy producer has
ensured they comply strictly with both China and EU Organic standards.
"To provide additional reassurance and transparency of our products to
consumers, each product includes an "Organic" seal and a unique serial number
for traceability and quality management, in line with the strict Chinese
standards," added Vo.
Apart from China, global consumers are also becoming more health-conscious.
Currently exporting to 56 countries regions, Vinamilk is taking steps to cater
to consumers' changing demands. The company is exporting a wide range of new
developed healthy products such as organic milk and fresh milk containing
bird's nest to Singapore, condensed coconut milk to Japan and plant-based milk
to South Korea.
To ensure a steady production, Vinamilk has continuously expanded its
operations and facilities. This includes inaugurating the first EU-certified
organic dairy farm in Vietnam in 2017, to supply the highest-quality raw
material for organic milk products. The raw milk supply will also be
supplemented by Vinamilk's organic dairy farm complex in Laos, which will begin
operation in early 2022. With the long-term investment for organic farms, this
organic dairy product line will be one of Vinamilk's main focuses in both
domestic & export markets.
About Vinamilk
Established in 1976, Vinamilk is the leading nutrition company in Vietnam and
recently ranked the 36th in the Plimsoll's 2021 Top 50 global dairy producers
by sales revenue. It currently has 16 factories and 13 farms in Vietnam and
abroad. In 2021, Vinamilk is ASEAN's sole representative in Top 10 world's most
valuable dairy brands and Top 3 the most potential dairy brands with a brand
value of US$ 2.4 billion according to the 2021 Brand Finance report.
SOURCE: Vinamilk
Media:
Ms. Pham Hong Hanh
+84-28-54-155-555
phhanh@vinamilk.com.vn
International Business:
Mr. Vo Trung Hieu
+84-28-54-155-555(Ext.102102)
vthieu@vinamilk.com.vn
Image Attachments Links:
Link: http://asianetnews.net/view-attachment?attach-id=408928
Caption: Vinamilk’s Organic Milk impressed visitors at Shanghai’s FHC International Food
Exhibition
Link: http://asianetnews.net/view-attachment?attach-id=408931
Caption: Vinamilk organic milk complies with both China and EU Organic standards
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