HUAWEI Ads Secures App Growth Awards Win
PR93557
BERLIN, Dec. 8, 2021 /PRNewswire=KYODO JBN/ --
HUAWEI Ads has secured a win at this year's App Growth
Awards(https://apppromotionsummit.com/app-growth-awards/).
Held in Berlin as part of the App Promotion Summit, the App Growth Awards
recognise app innovation and app marketing progress, drawing submissions from
around the world. Finalists are judged by industry experts, with HUAWEI Ads
securing the UA award for impressive growth over the past year.
The award highlighted HUAWEI Ads' effective performance-driven UA solutions,
inclusive of local support, competitive cost-per-thousand (CPM), successful
cost-per-click (CPC) rate, as well as effective cost-per-action (CPA) and
cost-per-install (CPI) for apps, games, and e-commerce solutions.
As well as recognising HUAWEI Ads' success in UA, the Awards showcased the
platform's growth over the past year. HUAWEI Ads currently reaches over 1
billion connected Huawei devices and over 730 million Huawei device users, with
daily global traffic exceeding 2.7 billion.
"We are honoured to receive this recognition from the App Growth Awards," said
Neo Miao, President of Business Growth, Huawei Mobile Services Europe, Huawei
Consumer Business Group. "We welcome new partners to come on board as we
continue our growth and look forward to working closer with our existing
partners. Together, we will build an open, intelligent ecosystem to better
connect the world."
HUAWEI Ads was praised for its tailored approach to advertising, with strong
performance among its partners to prove it. One of HUAWEI Ads' key partners, an
e-commerce provider, saw a 537% increase in daily activations and a 278%
increase in CTR, while keeping the activation cost below 45%.
The platform is available to media agencies and app publishers worldwide,
bridging communication between Huawei partners and device users. HUAWEI Ads can
create niche audiences for partner ads, using the Data Management Platform
(DMP) to target the intended demographic.
Huawei has worked to create an optimum user and partner experience with HUAWEI
Ads. Users can access an in-app details page before downloading, and a
promotion program is available for advertisers and certified agencies in
Europe, providing free trials, early-bird incentives, and premium on-device
resources.
HUAWEI Ads' success at this year's App Growth Awards demonstrates the
platform's fast development– it has been described as 'one of the
fastest-growing platforms in Europe' by AppsFlyer. In the coming years, HUAWEI
Ads will continue to bring out new features to further improve its partner and
user experience.
About HUAWEI Ads
HUAWEI Ads is a mobile marketing platform tailored for Huawei devices. By
integrating the underlying algorithms and architecture, it gives advertisers
unique and value driven ways to reach a global audience of smartphone users. It
delivers a broad array of ad formats across display and search channels,
including native, banners, video, and rewarded ads, to more than 730 million
Huawei device users globally. In addition to the HUAWEI Ads platform, we offer
HUAWEI Ads publisher service, which allows developers to integrate HUAWEI Ads
kit and generate additional revenue from their apps.
For more information about HUAWEI Ads, visit: https://ads.huawei.com/
SOURCE: AppGallery, Huawei
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Caption: HUAWEI Ads secures App Growth Awards Win at App Promotion Summit
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